Connecting the Physical and Digital World @ Real World Talks

 
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Back by popular demand, Unacast hosted their 2nd annual Summit. This year, the team expanded the concept to include all kinds of real world data signals—with more speakers, more guests and more insights to gain. The event brought together data scientists, marketing technologists, product developers, app publishers, data tech journalists, and ad agency leaders to share their perspectives on location insights.

A common theme threaded throughout the day’s full agenda was”Transparency and Trust”; more specifically how data providers can confidently approach and communicate the way their data is being managed and handled safely and securely. As one of Unacast’s core values, attendees got a chance to understand the psyche behind how they are accurately approaching innovation and technology through a location-based lens.

One of the world’s leading data strategists, Dr. JT Kostman, who has led data initiatives for several U.S. intelligence, defense and security agencies, and the social media analysis for the 2012 Obama Campaign, talked about the evolution of data and how it’s diversified over time, stating we’re not quite there yet, but we’ve come a long way.

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Other C-level thought leaders took the stage to engage in conversations around capturing ROI offline, how industries like GasBuddy and AccuWeather are leveraging location data, and a look at how UPS uses data to connect the physical and digital worlds.

Final thoughts: our outlook on our day-to-day interactions with places and spaces is about to drastically change as we see growth in technology utilizing location-based data.

Check out some highlights below!

RampUp on the Road: A Tale of Four Cities

4 cities, 5 days, 35 speakers, and 350+ brand marketers.

The fun doesn’t stop in March for RampUp. This Spring, we traveled across the US with RampUp on the Road, spreading the word of people-based marketing in four beautiful cities: Charlotte, Minneapolis, Los Angeles, and Seattle.

RampUp on the Road provides the opportunity to bring the most stellar content and speakers from the March event (you can catch up 2018’s recap here) to regional audiences in a smaller, more intimate setting. And in the spirit of customized targeting, each roadshow’s agenda and sessions are catered to the most relevant local industries and fields from FinServ and Insurance in Charlotte to Entertainment and Auto in Los Angeles.

Common topics covered at all roadshows centered around the importance of data (1st, 2nd and 3rd party), the blending worlds of TV and digital, and the creation, implementation, and measurement of a people-based strategy. We love hearing real accounts of lessons learned and success stories straight from the brand marketers facing these challenges everyday and helping to create an environment where they can all connect on the future of the industry.

Popular sessions focused on customer-centricity and targeted marketing. Standing-room-only presentations in every city featured engaging speakers- including Newcombe Clark, Global Director of Rapid Learning at AIG in Charlotte, Erin Gulden, AVP, Director of Content Marketing at US Bank in Minneapolis, and Andrew Christe, SET Data Manager at Southeast Toyota Distributors in LA. The roadshow in Seattle brought a lively discussion among Amy Ball, Advertising Senior Program Manager at REI, Tesäen Chavis, DMP Owner at Uber, and Kyle Roemer, Practice Leader of Analytics at Slalom Consulting in Seattle.

We also made sure to incorporate some bonus adventures including test-rides in porsches in LA and catching a hometown Mariners victory at Safeco Field in Seattle.

And the US tour continues… Fall is just around the corner. We’re looking forward to hitting four more cities: Chicago, Dallas, Philadelphia, and New York, see you soon at RampUp on the Road!

 
 

Interested in participating in one of these upcoming events or planning something like it? Let’s connect at events@credpr.com.

Investing in Human Capital at the Bowery Capital People and Talent Summit

 
 

People and Talent are hot topics for early stage companies growing quickly in this culture-focused workforce. How do you recruit the best talent? What tools can companies utilize to build diverse and powerful teams? How do you maintain culture and shape company values?

Leading up to the Bowery Capital People and Talent Summit, cred worked with speakers to create sessions built around answering these questions. Speakers and panelists included leaders from Rent The Runway, Button, WayUp, The Muse, Justworks, and others.

WeWork Bryant Park was packed on Thursday, June 7 as the morning started off with a tactical chat by Nikki Goldman of I/O Coaching and WayUp explaining how to build an effective Values Playbook for your company. Following her was a dynamic presentation by Jacqui Maguire of Greenhouse about structured hiring.

Kirsten Behncke Colyer of Justworks, Jordan Wan of CloserIQ, and John-Paul Sukkar of Rent The Runway rounded out a panel called The Company Glow-Up: Maintaining Culture as You Scale. They were followed by the panel: Tools of Engagement: Tools and Data in the People Space, featuring Ilya Usorov of day100, Jennifer Williams of Drive Change, Inc. and John Erban of Axiom. Panel discussions explored the data points that are worth focusing on and the resources that can be used to measure outcomes.

To finish off the summit, Stephanie Mardell of Button taught on how to put ideas into action to sustain diverse and inclusive company growth, then Toni Thompson from The Muse explained the importance of using storytelling to create an image of your company.

This was the second installment of Bowery Capital’s Quarterly Leadership Series this year. Join us in New York on October 11 for the Finance and Ops Summit! If you’re interested in updates on that event, or want to hear more about what we do at cred, email us: hello@credpr.com.

MIT AI Looks to the Future of Industries

All Eyes on the Future: Three Days of Supreme Content at MIT AI 2018

This past weekend, MIT Club of Northern California (MITCNC) hosted its second annual MIT AI Conference in San Francisco. For two days, MIT Alumni and leading AI experts from various industries gathered at the InterContinental Hotel for a series of fireside chats moderated by VCs and journalists. Attendees were also given the chance to bring their families and experience Kids Day on the third day of the event.

cred worked with MITCNC for months to coordinate the speakers and content for this one-of-a-kind forum on “The Future of Industries.”

 Shuja Keen, President-Elect of the MITCNC giving welcome remarks. Photo by Maqsood Hakim

Shuja Keen, President-Elect of the MITCNC giving welcome remarks.
Photo by Maqsood Hakim

One of the most well-attended sessions of Day 1 of the event was  the “Applying AI Research to Production” session featuring Jeff Welser from IBM Research, Richard Socher from Salesforce, and Anima Anandkumar from Amazon AI. The 80-minute chat discussed where their work and research in data science has been taking these leading companies.

Another crowd favorite was the session “Spanning the AI Spectrum”, where our client, Joanne Chen of Foundation Capital, moderated thoughtful questions to Richard Rabbat of Gfycat, Jaime Teevan of Microsoft, Guy Satat of MIT, and Bruce Welty of Locus Robotics with Rory O’Driscoll of Scale VP.

 Joanne Chen with Richard Rabbat, Photo Courtesy of Maqsood Hakim

Joanne Chen with Richard Rabbat, Photo Courtesy of Maqsood Hakim

The event wrapped its final day on Sunday with the true future of AI: Children, joining to show off their creativity and technical skills—using briefcases, laptops, python software and immeasurable excitement.

Here is a snapshot of activities:

  • How to Build a Drone- Sponsored by Flybrix
  • How to Build a Self-driving car- Hosted by Curiosity Machine
  • AR & VR Immersion Class Hosted by Upload
  • The Competition Robot of Cupertino Robotics Club on Exhibit
  • The Competition Robot of Missfits All Girls Robotics Team on Exhibit

Check out these photos from Kids Day:

 
 

MIT AI was a thrilling conference that left attendees of all ages excited for the Future of AI. We can’t wait for next year!

If you want help coordinating events like this, contact: hello@credpr.com

Bowery’s Marketing Summit Hits the Mark!

The Bowery Capital CXO Quarterly series made its way to San Francisco yesterday for its first Summit of the year with a focus on Marketing. cred worked with The Bowery Capital Team to coordinate a series of tactical chats and panels discussing Marketing for early stage SaaS Marketers. Eight speakers brought insight from their experiences in marketing roles at  Salesforce, Slack, Rubrik, SurveyMonkey, Oracle Data Cloud, and more.

The morning started with a captivating presentation by Bill Macaitis, former CMO of Slack, Zendesk, and Salesforce on “How to Grow Your Unicorn.” His talk was followed by Kara Wilson of Rubrik’s lively sermon about “How to Not F#@k it Up.” The audience was incredibly engaged as discussions around “What is Brand?” and “Scaling from 0 to 100M” brought panelists and the crowd into some spicy debating.  

Maria Pergolino, CMO of Anaplan ended the day with this message that was a crowd favorite:

Marketing:
Everyone sees it.
Everyone knows how to do it.
It costs a lot.

Click through the photos below to get a glimpse of the event! Keep your eye out for the next Bowery Capital Summit in June!

 
 

Driving the Data @ RampUp 2018

March 5th and 6th were filled with excitement as RampUp 2018 took over the Fairmont Hotel and the Masonic in San Francisco. We’ve been working with LiveRamp for months to secure close to 170 speakers for this rapidly growing convention of the brightest minds in Digital Marketing and data. We curated 48 sessions of panels, chats, and presentations all focused on the “future of marketing” for TV, brands, agencies, data owners, and publishers.

The first day kicked off with a great conversation between Wells Fargo CMO Jamie Moldafsky and LiveRamp’s Allison Metcalfe. One underlying theme of their conversation was how customers are at the center of everything.

Tuesday brought almost 2,500 attendees and a powerhouse panel of CMOs to kick things off, including former CMO of Airbnb - Jonathan Mildenhall, Cisco CMO - Karen Walker, TripAdvisor CMO - Barbara Messing, and Adobe CMO - Ann Lewnes. The five had an amazing chemistry onstage as they discussed the digital marketing ecosystem. 

Throughout the day, we loved seeing some of our clients show their expertise: Dan Greenberg of Sharethrough, Joanne Chen of Foundation Capital, Matt Keiser of LiveIntent, Thomas Walle of Unacast, Kamakshi Sivaramakrishnan of Drawbridge, Omar Tawakol of Voicera and finally Eva of Voicera (a bot who took notes during Omar’s session).

Nate Silver, American statistician and Author of The Signal and the Noise, closed off the event with an engaging talk about Data and Predictions. 

We’ve loved being involved the past three years as RampUp becomes one of the go-to events in the data-driven ecosystem. We're looking forward to great things for RampUp 2019!

For more Insight on the event, check out the RampUp Blog:

RampUp Day 1
RampUp Day 2

 cred team @ RampUp 2018!

cred team @ RampUp 2018!

Knowledge Sharing with 100 early Stage SaaS CFOs

Yesterday we were onsite with Bowery Capital, an early stage Venture Capital firm, to help put together the 5th Annual CFO Summit. Bowery hosts these Executive Summits quarterly to provide a forum where early-stage growth companies can come learn from experienced executives. 16 CFOs from leading organizations were selected to discuss extremely tactical, hands-on topics, such as 'Planning for Hyper Growth', 'Understanding the ROI of Investing in People', and 'When to Change Systems Based on Growth/Funding'. Formats included facilitated panel discussions, 'tactical' work-shop like presentations, and roundtable conversations, with the main goal focused entirely on knowledge sharing in your role as a CFO.

The Summit, limited to 100 people to keep it intimate, was a great environment where C-level peers could share actionable business strategies and lessons learned.

Check out some of the highlights below!

 
 

 




 

ProxSummit Recap: The Future Is In Close Proximity!

Update: 9/17 - check out the action! Unacast's Video Recap is live:

 

Yesterday, the top 80 Industry Leaders shaping the future of Proximity Marketing came together to create the First Annual ProxSummit, presented by Unacast. We’ve been working with Unacast, the largest proximity marketing platform and global network of proximity sensor companies, to host ProxSummit 2017 - an event highlighting the shift in location data usage to help people understand their connection with the world around them. If that mere concept doesn’t get you excited, the list of top industry speakers certainly will.

This was the inaugural summit bringing in innovators from the advertising and marketing field that were seeking to understand the surge in investments and interest in location-based marketing technologies. The conference advocated for transparency in this specific field, and attendees had a chance to understand the psyche behind accurately approaching innovation through a location-based lens.

Fun fact: The predicted estimate for location-targeted ad spending in 2021 will be approximately $32.4 billion. Our outlook on our day-to-day interactions with places and spaces is about to drastically change as we see growth in technology utilizing location-based data. Yet, what is the value of location-data? What are marketers prioritizing? What does the future hold for this sort of access to knowledge in terms of privacy? All these questions were open for discussion at this year's ProxSummit.

With four separate sessions dedicated to understanding the relevance of location and proximity, one of our favorites had to be “Do You Know Where Data Comes From?" moderated by Street Fight’s David Card. Jeff White (Founder & CEO of Gravy Analytics), Harry Dewhirst (President of Blis), and Brian Handly (Founder of CEO of Reveal Mobile) discussed the role of transparency around the source for data collection in accurately targeting and catering the market.

ProxSummit was held at the beautiful Midtown Loft & Terrace in downtown Manhattan, a rooftop venue overlooking the skyline. Check out some of our favorite highlights: