Forecasting: Seasonality and Trends in the Events Industry

Forecasting: Seasonality and Trends in the Events Industry

One of the questions I get asked frequently after telling someone about the work we do at cred is, “When is your busy season?” That’s usually my cue to laugh because, well, when isn’t our busy season?! 

While we do work year-round to build speaking platforms and plan events for clients, there are times of the year when we’re more likely to be engaged in trends that are directly related to the seasonality of the events industry overall. 

We track thousands of conferences across multiple industries, including social impact , fintech, health, and many others. Now that we’ve hit our 4-year milestone as a company, we’ve been able to look back and identify trends year over year to determine which months are the busiest for events and how we can forecast the processes to get speakers on stage.

Welcome to cred’s New HQ!

 
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After four WeWork locations and much anticipation, we are excited to introduce you to our new credHQ! Nestled at 49 Geary in the heart of San Francisco’s Financial District, our office joins the company of a diverse group of prestigious art galleries, tech, and design professionals all in one building. 

Over the course of eight months, our team put a lot of thought, energy, and time into finding and curating a space that reflects who we are and the values of our organization. From our kitchen to our conference rooms, we had the opportunity to build and design the space to fit our needs from the ground up. Huge thanks to Braun + Adams and Peacock Construction for making it possible.

Our open floor plan makes room for much collaboration across teams—from our speaker management and event management teams, to our team of four-legged mascots Gunnar, Lucy, and Chloe! 

Devoted to all things events, we named our conference rooms after something close to our hearts: the many stages our clients speak on! You can find us having meetings on the Mainstage, Breakout Stage, or Green Room.

Our new office marks an exciting chapter in cred’s growth. We look forward to welcoming clients and candidates to a space that mirrors how far we’ve come and the journey ahead.

 

SXSW 2020 PanelPicker is Live: It’s Time to Vote!

 
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Last year, cred was one of 73,716 attendees at SXSW! Along with experiencing all things in music and film at the festival, we got a chance to see our clients Mighetor, Foundation Capital, 500 Startups, Ripple, and Voicea, take the stage to discuss topics ranging from the future of work to AI to blockchain.

How’d they do it? On top of having great content, each session went through a round of public voting on SXSW’s PanelPicker—which opens today! Attendees are given a chance to voice the types of panels, presentations, and workshops they’d like to see during next year’s event. For 2020, cred submitted 16 sessions covering topics such as the future of work and cannabis. Learn more about each of these sessions below. 

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Make sure to vote for your favorites before the PanelPicker closes on Friday, August 23!

cred Client: Ceros
Closing the Gap Between IRL and URL Experiences 
Featuring: Getty Images, GumGum, and Boston Content

cred Client: Ripple & Xpring
Blockchain Next Gen: The Rise of the Ecosystem
Featuring: Raised in Space and Coil

cred Client: AnyRoad 
Data x Experiences: Brewing Up Brand Loyalty 
Featuring: Sierra Nevada Brewing Co.

cred Client: Chewse 
The Roots of Connection: Growing a Love Company
Featuring: SnackNation

cred Client: Memzy 
Forgettable, That’s What You Are (Until Now) 

cred Client: Mighteor
Gender Equity in Fundraising: the Candor Clause 
Featuring: Sheets & Giggles and Matchstick Ventures

cred Clients: Hawke Media & Lemonlight 
Blazing Trails: Marketing in the Cannabis Space
Featuring: High Times and Arcadian Fund

cred Client: Ada Health
Creating a World Without Health Inequalities 

cred Client: LiveIntent
The Minority Report Podcast 
Featuring: Posture Media

cred Client: LiveIntent 
How DTC Brands Can Survive the Cookie Apocalypse
Featuring: Wayfair and Rue La La

cred Client: Virta Health 
Reversing Diabetes with Continuous Remote Care 

cred Clients: Sisense & meditation.live 
Why Robots Can’t Replace HR
Featuring: Ike

cred Clients: Voicea & meditation.live 
Work Smarter Not Harder: Finding Focus at Work
Featuring: Don Vaughn, PhD

cred Client: Strava 
Virtual Races, Real Results: The Future of Running
Featuring: New York Road Runners

cred Client: Sisense 
Behind the Scenes of a Major Tech Merger

cred Client: Zume
Packing Away the Plastic: Earth-Saving Solutions
Featuring: Method and The Ocean Foundation

cred Client: Flexport
Using the Global Supply Chain as a Force for Good
Featuring: Cotopaxi and Bombas

 
 
 

Getting to Know You: Meet cred’s Summer Interns

 
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Earlier this month, we introduced you to our summer intern Caraline Pham. Now, we’re excited to introduce you to the two interns who will also be spending their summer here with us at cred: Sheila Tabar and Vyvy Nguyen, both of whom are rising seniors at UC Santa Barbara. Sheila will be joining our speaker management team, and Vyvy will be working alongside our growing event management team. 

Get the scoop on these two new credians.

(Left: Sheila Tabar, Vyvy Nguyen)

cred: Where are you going to school and what are you studying? Why did you choose to study that subject?

Vyvy: I am currently a senior studying Psychology and Communication at UC Santa Barbara. My majors allow me to further my knowledge of interactions between others and myself. 

Sheila: In the fall, I will be starting my senior year at the University of California, Santa Barbara. I am a double major, studying Environmental Science and Political Science! I chose these majors because I love learning the different modes of environmental and political communications to effectively convey messages! 

cred: Can you tell us a bit about yourself?

VN: I was born and raised in the Bay Area and am happy to be home for the summer working with cred! Some of my hobbies include yoga, traveling, and trying new food joints. I love being on-the-go and spending time exploring or hanging with my friends and family.  

ST: I am originally from SF, born and raised! I am so stoked to be back in the city this summer. In my free time, I love powerlifting, going to the beach, and trying new types of food!

cred: What do you want to achieve while interning at cred?

VN: I look forward to pushing myself out of my comfort zone! I’m really excited to learn the ropes of what great event planning looks like. 

ST: I want to further develop my knowledge in the PR field. I am excited to dive deeper into speaker management and enhance client relations with new skills. I am looking forward to assisting with the relationship between speakers and events! 

cred: If you could only eat one food for the rest of your life what would it be?

VN: Pizza. Deep dish, pan crust, thin crust—you name it. 

ST: Garlic noodles! Fire.

cred: Can you give us one interesting fact about yourself?

VN:  In my high school yearbook, for senior superlatives, I was voted “Most Likely to Steal Your Lunch” (no theft involved though, just their way of saying “biggest appetite”). 

ST: I have visited all four major Hawaiian islands! 

cred: What is one thing you want to accomplish in the next five years?

VN: I hope to have a career in marketing/events and have a cute pet cat. 

ST: I would love to be working in the PR industry back home, have my own pet dachshund, and master’s degree in Business! 

Interested in building your career at cred? Learn more about our open positions on AngelList or email Gina King at work@credpr.com with your resume!

 

Getting to Know You: Meet cred’s Summer Intern

 

Here at cred, we've experienced a lot of growth, and our intern program is no different. This summer, we're welcoming three new interns to support our speaker and event management teams.

Up first is Caraline Pham, who will be interning with one of our speaker management teams. A native from Boston and rising senior at The University of Wisconsin-Madison, Caraline is excited to learn more about the PR industry and work with an array of clients.

Get to learn more about Caraline in the full interview below.

cred: Where are you going to school and what are you studying? Why did you choose to study that subject?

Caraline Pham: I am a rising senior at The University of Wisconsin-Madison (go badgers!). I’m studying strategic communication, which is housed in the School of Journalism and Mass Communication. I am also earning certificates (UW Madison’s equivalent of minors) in business and digital studies.

I’ve always been interested in different forms of communication and how to use them effectively and everything I am studying has let me deep dive into that!  

cred: Can you tell us a bit about yourself?

CP: I am from Boston, so being on the other side of the country is definitely a big change, but I absolutely love it! I love doing hot yoga and a good charcuterie board. On the weekends you can find me trying new restaurants or spending time with my friends    

cred: What do you want to achieve while interning at cred?

CP: I am excited to gain more experience in the PR industry and work with an array of different clients. I am looking forward to learning more about speaker management and hope to learn the ins and outs of how to find an event that a speaker is excited to be involved in and the event is excited to have!

cred: If you could only eat one food for the rest of your life what would it be?

CP: Sushi (I know it doesn’t really seem like a breakfast food, but I wouldn’t rule it out)

cred: Can you give us one interesting fact about yourself?

CP: I used to pole vault!

cred: What is one thing you want to accomplish in the next five years?

CP: I would love to move to California and make San Francisco my home!   

Interested in building your career at cred? Learn more about our open position on AngelList or email your resume to work@credpr.com!

 

Happy 4th Birthday, cred!

Happy 4th Birthday, cred!

At times it feels like it was yesterday, and others like it’s been decades since the seed for cred was planted. I sat down to write this and decided to look at our first ever blog post. What a proud moment realizing that, even though we’ve changed over the years, at our core, we’ve still managed to keep the extreme focus and simple offering we started with 4 years ago; not many can say the same. Sure, our vision and mission have evolved, but our why remains intact: We believe that bringing knowledgeable, passionate speakers to engaged audiences builds awareness and excitement for you and your brand.

After 4 years and successfully placing 320+ speakers in 3,323 events all over the world, we’ve enabled ourselves to think more strategically and bigger about how a formal speaking programs impact a business’s brand and position in the market.

Meet cred’s Spring Intern

 
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The cred team is excited to welcome another intern for the spring semester! Our intern program is as unique as cred, offering newcomers a chance to take a deep dive into the world of communications and events—from pitching clients for conferences to supporting speaking opportunities and researching industry events.

We sat down with Sonali Gupta, a senior graduating in May from the University of San Francisco, to chat through her experience. From interning at Chirps Chips, a startup featured on Shark Tank and backed by Mark Cuban, to joining us for the spring, we loved hearing about Sonali’s path to cred.

Check out our full interview below!

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cred: Where are you going to school and what are you studying?

Sonali Gupta: I’m currently at the University of San Francisco and I’m studying Business Marketing!

cred: Why did you choose to study marketing?

SG: I chose to pursue marketing because there’s so many different aspects to it (digital, social media, product, etc) and over the course of my studies and classes I realized I was passionate about digital marketing.

cred: Can you tell us a bit about yourself?

SG: I’m originally from Sacramento so it was a big change for me to move to San Francisco, which is such a populous and a busy city. I love brunching on the weekends and spending time at Dolores Park with friends. I am obsessed with Game of Thrones and I love binge watching random shows on Netflix!

cred: What do you want to achieve while interning at cred?

SG: My past experiences have been heavily focused on digital marketing and a little bit on events, so I really want to get more experience in the PR/communications industry and learn more about the backend work of running events. It is nice to see that cred focuses on events, because not a lot of companies do that. Being able to tap into that niche market and help run events seamlessly is very useful for people who want to have an audience to talk to. I’m super excited for all the new things I’m going to learn!

cred: If you could only eat one food for the rest of your life, what would it be?

SG: Taco Bell Chalupas 24/7.

cred: Can you give us one interesting fact about yourself?

SG: I interned at a startup (Chirps Chips) that was featured on Shark Tank and invested in by Mark Cuban!

cred: What is one thing you want to accomplish in the next five years?

SG: My dad and I have a few new entrepreneurial ideas for products and companies, so I really want to work with him to start a company of my own!

Curious to learn more about what we do here at cred? Learn more about our open positions, including internships, on AngelList, or email Gina King at gina@credpr.com with your resume!

 

Hear Us Roar: Happy International Women’s Day!

 

Happy International Women’s Day! Across the world, March 8 marks a global event for women and men to celebrate the “social, economic, cultural, and political achievements of women.”

Here at cred, we are proud to partner with a number of dynamic women speakers across industries to help share their stories, wisdom, and unique perspectives on what’s next in innovation and entrepreneurship. As a women-led company ourselves, cred recognizes the importance of having strong female leaders who are not afraid to rattle their industries and inspire movements for generations to come.

According to the 2018 Pew Research Center’s Data on Women Leaders study, only 4.8 percent of CEO positions at Fortune 500 companies were held by women. We hope to see this number grow over time as we continue to work with outstanding female leaders to give them a platform to broadcast their voice. (Related: credTen: Top Ten Conferences in Female Entrepreneurship)

Today, we celebrate the amazing women we see on the stage, in our office, and around the world.

See below for a sample of some of our amazing women speakers.

Know a female founder whose voice should be amplified? Send them our way hello@credpr.com.