RampUp 2017 Recap

That's a wrap! For the past few months, we've been working closely with LiveRamp to put together the agenda and speaker line-up for RampUp 2017. (cred also helped with RampUp 2016!)

In its fifth year, the annual summit has carved a name for itself in the MarTech industry, delivering insightful content around artificial intelligence, data quality, mobile, and more.

One of our favorite sessions was "Hot Zone: The Marketing Industry's Most Difficult Questions Answered," moderated by SafeGraph's Auren Hoffman. To start, Auren offered a $2 bill signed by the panel to whoever asked the most controversial question. Touching on topics like data attribution, democratization and ethics, the panel featured: Kamakshi Sivaramakrishnan, Drawbridge; Aaron Bell, AdRoll; Brian O'Kelley, AppNexus; and, Kishore Kanakamedala, Google.

Another attendee favorite was "Proximity Marketing is Ready." Moderated by LBMA's Asif Khan, the panel featured: Thomas Walle, Unacast; Brian Handly, Reveal Mobile; Walt Doyle, GasBuddy; and John Dokes, AccuWeather Network. A key takeaway? Mobile without location data is just another screen.

This year, the two-day conference took place at The Masonic and The Fairmont, atop Nob Hill in San Francisco. In total, there were more than 2,300 attendees, 130 great speakers, and 55 engaging sessions across the Pre-Conference and Main Day of the event. 

We can't wait to see what next year has in store - hope to see you there!

Entering the Hot Zone...

Entering the Hot Zone...

For more insights and key takeaways from #RampUp17, check out the following articles:

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CONTACT EVENTS@CREDPR.COM.

South by Southwest: The Countdown Begins

Thirty years later, what was once a local music festival has transformed into an utter phenomenon as one of the largest, most influential technology events in the world. SXSW is iconic in today’s tech scene, spanning music, film and technology - it is one of the few conferences bringing together hundreds of powerful speakers and thought leaders across all walks of life.

Kicking off in one week is the SXSW Interactive Festival, a portion of the conference that features emerging technologies and innovative startups. This year, we’re excited to have secured speaking engagements for Tim Chang, Partner, Mayfield Fund, and Aarthi Ramamurthy, Founder & CEO, Lumoid.

The two will be joined by Steve El-Hage, Founder & CEO, Massdrop for a panel discussion on how eCommerce can still be successful despite the threat of Amazon, as well as how the “access over ownership” mentality has impacted retail. Check it out:

Future of Retail: The On-Demand, Peer Economy

Monday, March 13, 2017 at 9:30 – 10:30 AM

Retail, meet collaborative consumption. Pioneers of the sharing economy, like Zipcar and Airbnb, understand today’s consumers: we want access over ownership, and we want it now. More and more brands are tapping into this technology-impelled model for retail, offering services like peer-to-peer closet-sharing and the option to try-before-you-buy products. It’s a nod to the immense purchasing power of millennials–– and their unique perspectives on consumption. It’s also a sweeping transformation of the retail experience.

Speakers:

  • Tim Chang, Partner at Mayfield Fund

  • Aarthi Ramamurthy, Founder & CEO at Lumoid

  • Steve El-Hage, Founder & CEO at Massdrop

Interested in any of the other speaker sessions? Check out the full agenda here.

Social Innovation Summit Recap

On November 15 and 16, cred stopped by the Social Innovation Summit at the Pullman Hotel in Redwood City to participate in conversations around diversity, inclusion, entrepreneurship, and social enterprise.

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The Social Innovation Summit (SIS) is a twice annual, bi-coastal event that takes place in the Silicon Valley and Washington, D.C. “A global convening of black swans and wayward thinkers,” SIS brings together top execs and leaders to discuss how to leverage technology and innovation to affect social change.

Landmark Ventures COO Mel Ochoa, Splunk President & CEO Douglas Merritt, Director of UberMILITARY Todd Bowers, and President of Goldman Sachs Gives Anne Black were a few of the speakers at the event. Topics included:

  • Building a Culture of Innovation and Impact

  • Innovation for Good: Effective Public Private Partnerships

  • Exploring New Frontiers of Digital Healthcare

  • Diversity & Inclusion in the Workplace

  • Product Donations and Pro Bono, and more.

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One of our favorite presentations was by Baya Voce of The Art of Connection web series. She broke down the importance of connecting with others and how to build what she calls ‘anchors of connection.’ In her opinion, the most powerful way to create an anchor of connection is through ritual - no, not sacred ceremony but rather, a combination of repeated action and intention with your family and friends.

Aside from the general and breakout sessions, there was ample time for mingling during transitions - with great food and snacks to boot. All in all, it was a very well-run event with engaging content. Our only qualm? We wish the first few sessions had been a little longer - because they were that interesting!

We'll definitely be back next year!

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cred Clients Eyeing the SXSW 2017 Stage

Next March, thousands of creative minds will descend upon the Lone Star State to celebrate the interactive, film and music industries. SXSW is truly an event like none other!

Each year, SXSW attracts impressive lineups, ranging from artists like Lady Gaga to speakers like President Obama. Competition is fierce and stakes are high to get on the SXSW stage, but you can have a say in who takes the mic!

Here’s a spotlight on four panels we’re excited to see:

 

Take a look and vote to help these sessions get on stage!

 

Catching Pokemon and Native Tips with Sharethrough at NATIVE 2016

The 6th annual Sharethrough Native Advertising Summit began with Dan Greenberg, Co-Founder & CEO of Sharethrough, asking the 450+ attendees if they had caught any Pokemon at the SFJazz Center. We welcomed Pokemon and attendees for a full day of discussions around today’s native transformation and brainstorming tomorrow’s possibilities, with industry leaders from:

                           Google                            

Esurance

Sofi

AppNexus

Medium

Yahoo

Facebook

CBS Interactive

Re/Code

LinkedIn

BP

NowThis

CaratDigiDay

Nextdoor

Deep Focus

MUH-TAY-ZIK | HOF-FER

 

Ad tech Executives came together to share insights on how brands can better leverage Native, create engaging content that an audience wants to interact with, and how to succeed with today’s internet. Facebook’s Dave Jakubowski even “throws shade at Snapchat’s anti-creepy business” in his fireside chat with Re/Code’s Kurt Wagner. The night continued with soothing jazz sounds in the balcony for the cocktail reception where attendees and speakers could continue to make connections and enjoy the cool vibe of the SFJazz Center.

Check out some of our favorite snapshots from the day above (using the exclusive Sharethrough Snapchat filter) and be on the lookout for our next event!

 

Need help hosting your next event? Contact events@credpr.com.

3 Take-Aways From The Digital Growth Summit

May 20th, 2016 - Sunnyvale, CA

 

Last Friday, cred attended Digital Growth Summit, hosted by MediaLeaders at the Silicon Valley Moffett Towers in Sunnyvale, CA. It was an intimate event, with 35 Digital Leaders from Facebook, Lending Club, Sprinklr, Visa and more discussing tips and tricks, actionable takeaways and real-use cases over the course of 10 compelling themes.

We noticed three key themes prominent in the discussions around Digital Marketing:

1. Make your organization customer-focused. In discussing CRM Best Practices, LiveRamp’s Lindsay Chastain, stressed the importance of making your of data standardization in order to deploy a CRM strategy successfully.

2. Create content that audiences want to consume. Highlighting Instagram and Snapchat, the panelists highlighted the importance of useful content:

3. Be authentic. Be your own toughest critic. While sharing Influencer Campaign Best Practices, Oliver Roup of VigLink emphasized authenticity in campaigns and why companies need to keep content standards high. It can take just one post that feels inauthentic, for instance, a product placement, to drive audiences away.


 

About MediaLeaders

MediaLeaders hosts Digital Growth Summit events that unite thousands of marketing, advertising and technology professional in LA and San Francisco. From these events, the MediaLeaders team stays on the bleeding edge of word-of-mouth marketing and they use this as their “secret sauce” to coach clients and advise brands on how to connect with their customers.

 

Event Spotlight: Applied AI Conference

APPLIED ARTIFICIAL INTELLIGENCE CONFERENCE

44 TEHAMA STREET, SAN FRANCISCO, CA

WEDNESDAY, MAY 25TH, 2016

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Interested in learning how applied AI is changing the way people connect, work, and live? We’ve got the event for you! Come learn from the experts at the Applied Artificial Intelligence Conference, hosted by Bootstrap Labs.

hackers.ai brings together entrepreneurs, business leaders, researchers, and investors committed to empowering future generations with shared resources, knowledge, and networks in the field of applied AI. Their belief is that “innovation and progress will happen at an accelerated pace in all corners of the globe and that bringing people together around their shared passion for AI will drive positive impact in our world.”

Speakers include Head of Machine Learning at Uber, Founder at SignalFire, Data Science Manager at AirBnB, and Founder of AltaVista, who will be covering topics like smart cities, eHealth, virtual assistants, the connected home, and more.

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Register today with the code ‘AAI16tech20’ for a 20% discount!

Watermark Recap

Last week, we participated in the “Watermark’s Silicon Valley Conference for Women,” a full day event with 6,500 attendees and 100 speakers coming together to discuss equality in the workforce. The conference filled the San Jose Convention Center with passion, inspiration, and gratitude.

What made this conference stand out? The passion, candid and painfully honest discussions:

  • Actress, author, director and producer Mindy Kaling shared an early career story of how she sold a TV pilot she’d written based on her life, yet had to audition for the part she created of herself. If that wasn’t infuriating, her agent encouraged her to lose 20 pounds and that she was “just one juice cleanse away” from the part.

  • Athlete Abby Wamback shared her regrets and how she wished she did more when it comes to equal pay: “There will come a time in your life where you will turn the chapter and you will be angry that you didn’t rock the boat enough.”

    • This comes off the heels of a complaint that she wasn’t part of, when the Women’s U.S. Soccer Team filed with the Equal Employment Opportunity Commission over pay discrepancies.

  • From political science undergrad to the Vice President and Chief Inclusion and Collaboration Officer with Cisco, Shari Slate opened up about how she forged her career to achieve her professional renaissance. She encouraged attendees to fill your life tangible moments that matter, recognize your difference, find your strengths (your true strengths, not what other people think you are good at) and round it out with a purpose.

About Watermark

Watermark is a community of executive women in the San Francisco Bay Area, whose mission is to increase the representation of women at executive levels to drive innovation, human development and economic growth. Celebrating its 21st anniversary this year, the Watermark vision is to ensure women are able to make their mark in and for their companies, their careers and their communities by providing programs focused on connection, development and advocacy.