credTen: Top Ten Conferences in Design

 
credTen Design.png

There are conferences tailored for specific audiences like marketers, women entrepreneurs, and even blockchain enthusiasts, but there’s another big industry that deserves the spotlight for its innovative events—design. Gone are the days of boring design presentations in stuffy conference rooms, these days design-focused events are bringing together creatives/designers from across the globe in fun, creative, and interactive environments.  

In this edition of our credTen series, we’re featuring the top 10 events worth checking out for designers and creatives.  

IxDA Interaction Conference
February 3 - 8 | Seattle
Similar to SXSW but for designers/creatives, Interaction is a week-long event that hosts an Education Summit, leadership retreat, workshops, and culminates with a three-day conference. Focusing on “Design in the Wild” the 2019 event gathers designers from across the world to explore the edges of interactive design.
Tickets: $1,500

Harvard’s xDesign
February TBD | Cambridge
Started in 2012 in collaboration with the Harvard Graduate School of Design, Harvard Business School, and Harvard College, xDesign brings together over 500 creative thinkers, students, and notable designers to discuss the impact of design across industries.
Tickets: TBD

AIGA.jpg

AIGA Design Conference
April 4 - 6 | Pasadena
AIGA is back this year! This annual conference, which skipped 2018, brings together practitioners, researchers, and academics to discuss how design is changing and the impact it has on their fields.
Tickets: $1,400

Creative South
April 11 - 13 | Columbus, SC
An hour away from Atlanta, on the border between Georgia and Alabama, sits Columbus, South Carolina, home to Creative South. With a focus on the process and experience of design, this three-day conference gives designers actionable insights and takeaways they can use in their own practices.
Tickets: $447

HOW Design Live
May 7 - 10 | Chicago
Starting out as the HOW magazine in 1985 (which still exists today) HOW has transformed itself into one of the premier design events in the world. In May, over 4,000 attendees will converge in Chicago for four days of discussion around all things design and branding.  
Tickets: $1,295

99U Conference
May 8 - 10 | New York
99U is a two-day conference that brings together over 1,000 designers, creatives, entrepreneurs, and researchers to help them supercharge their work and make their big ideas happen. Featuring past speakers like Seth Godin, Simon Sinek, Brené Brown, and others, this conference is one that creatives/designers simply can’t miss.
Tickets: $999

Design Thinkers
May 28 - 29 | Vancouver
October 24 - 25 | Toronto
Held in both Vancouver in the spring and Toronto in the fall, RGD's DesignThinkers is Canada's only annual conference for visual communicators. Over two days, attendees will gain in-depth insight into trends and best practices in branding, design thinking, and design management.
Tickets: $675

AWWWards.jpg

AWWWards San Francisco
May 8 - 9 | San Francisco
AWWWards, the most-visited digital design awards platform in the world, is coming back to San Francisco for their summer conference. Featuring speakers from the likes of Dribbble, Google, and Airbnb, this two-day conference aims at helping designers and developers discover trends, new technologies, and the secrets of the Internet.
Tickets: $425

IDSA.jpg

IDSA Interaction Conference
September TBD | Chicago
Hailed as “A New Kind of Design Conference” IDSA’s Interaction Conference discusses the power of design. With speakers like the VP of Design at Fitbit, Director of Global Design Innovation at PepsiCo, Inc., and many others, this conference brings together diverse perspectives to discuss the future of design.
Tickets: TBD

Seattle Interactive Conference
October 17 - 18 | Seattle
Part design, part marketing, and part general tech, Seattle Interactive Conference brings together the best of each world. With speakers like Jeff Miller, Head of Creative Strategy at Snapchat; Alex Chung, CEO of Giphy; and our cred speaker Jeremy Bailey, Creative Director of Product at FreshBooks, this two-day conference needs to be on your list.
Tickets: $499

 

Introducing credSac!

 
credSac .png

Sacramento: the farm-to-fork capital, home of Lady Bird and, now, the location of cred’s second office! We opened the doors to our first location outside the Bay Area in late October at CoWo Campus, a coworking space for entrepreneurs and creatives alike. With a lots of natural light, a spacious private office, and flexible community space, credSac’s ready to get some more inspiring speakers onstage!

Senior associate (and Sacramento native!) Anastasia, led our expansion by touring various coworking spaces on the grid and helping hire two more PR pros to join the family—Arianne Ortegaray and Claire Nobles. She also teamed up with CEO Caitlin and Managing Director Stephanie to furnish and decorate the new space. . .and most importantly, to test all of Ikea’s desk chairs to find the comfiest ones.

In case you’re not familiar with Sactown, we asked our credSac team to share their favorite parts of working and living in the state capital:

Claire, Coordinator
The people here make this city feel like a small town—everyone’s super friendly, and there are tons of startups that call Sacramento home. Also, love the craft beer here. There are over 60 breweries in the area and seems like new ones pop up every day.

Arianne, Associate
I’m new to Sacramento, so everyday I feel like I get to discover something new about the city! There’s a lot of cute little neighborhoods with new restaurants, bars, and coffee shops popping up all the time. It’s also close to different national parks, which makes it easy to spend weekends exploring the outdoors.

Anastasia, Senior Associate
Sacramento is my hometown so I may be a little biased - but I’ve lived all over the US and the world (Germany, Australia, New York, Florida, Ohio, Massachusetts, etc.) and it’s really one of my favorite places. #1 thing I’d call out is our system of river trails—for those who love to get outside for walks, runs or bike rides - this town is for you.

 

Mastering Crisis Communications @ CrisisCon

 

CrisisCon, the inaugural conference hosted by Greenbrier Partners on all things crisis management, took place in San Francisco’s historic Fort Mason district last Thursday. Over the course of this half-day event, professionals from across the communications and PR ecosystem gathered for an afternoon of insightful conversations by industry experts around the applications of proven crisis practices and management, and real-life stories from the trenches.

The agenda kicked off with a fireside chat between Lane Kasselman, founder of Greenbrier, and Peter Ragone, principal at PWR, LLC, to discuss the nature of a crisis and how to determine if you’re in one.

  • Key Takeaway: A crisis to one person will not be a crisis to another.

Nairi Hourdajian, VP at Canaan, followed their session with an impactful solo talk on “The Art of the Deal: Crisis Style.”

  • Key Takeaway: You can’t spin your way out of a bad story.

Before breaking for cocktails and a networking reception, the afternoon concluded with panels around damage control and recovering from a crisis. Panelists included speakers from companies such as Uber, Lyft, Airbnb, and Strava. Closing the event was an intimate fireside chat between President of the Center for American Progress Action Fund Jennifer Palmieri and The Messina Group CEO Jim Messina.

Looking to learn how to get ahead of a crisis? Get in touch with Greenbrier Partners!

 

Bowery Capital Summit: The Changing Role of the CFO

 

Bowery Capital’s Summit series, a structured quarterly forum built to generate opportunities and insights for thought leaders at early-stage companies, made its return this week in New York. This quarter we focused on finance leaders, where CFOs, Chief Accounting Officers, COOs, and even CEOs yet to hire a full-time finance leader, were invited for a day of networking and tactical dialogue. The goal of the day is to create engaging content for the audience, covering real-life topics seasoned finance leaders have experienced, such as creating an effective forecast, reporting measuring and metrics to management, and how the role of the CFO has evolved to include leveraging data, managing people, and building processes.

Highlights included Lorcan Malone, Boxever’s COO, taking us through his pitfalls and lessons learned around scaling companies in size and locations. FreeConferenceCall.com CFO Scott Southern took the stage to share insights on the freemium business model.

To close out, we invited attendees to participate in roundtable conversations, where they could share their lessons learned on the day, engage with speakers on any additional questions, or just connect with like-minded peers on some of the challenges and questions they face in their role.

Watch out for our final Summit of the series in December, where sales leaders will congregate in NYC. If you’re interested in speaking at or sponsoring any of the Bowery Capital Summits, please get in touch!

 

Exploring the Future of Payments at Swell by Ripple

 

Earlier this week, hundreds of seasoned professionals from the blockchain and global payments community gathered in San Francisco for Swell— the second annual conference by our client Ripple. Hosted at the Terra Gallery, the venue was buzzing with innovation as the brightest minds in policy, payments, and fintech discussed the next era of payment technology across the two-day event.

Installations demonstrating facts about cross-border payments and Ripple software decorated the walls. The second floor was home to the main stage where the conference’s sessions took place. Across both days of the conference, a central theme was highlighting blockchain as a global opportunity, as well as exhibiting use cases.

Day one kicked off with a keynote by 42nd President of the United States Bill Clinton, who drew parallels between the new wave of blockchain enthusiasm to that of the internet during his presidency. Clinton’s fireside chat with Gene Sperling, National Economic Council Director and National Economic Advisor under Presidents Clinton and Obama, covered concerns around regulation and emerging technology.

Thoughts from the stage:

“To effectively advance in blockchain, we must move on from horse and buggy technology in other areas.” - Former U.S. President Bill Clinton

On top of opening remarks from Ripple CEO Brad Garlinghouse and sessions with speakers from Banco Santander, the IMF, and RiceHadleyGates, the day continued the excitement with the official announcement that xRapid, the Ripple product powering transactions, is commercially available and will go into production with three financial institutions.

Closing out the first day of the event, attendees were treated Monday night with a performance from the Counting Crows.

On day two, the morning began with Ripple Chief Market Strategist Cory Johnson and Celent Senior Analyst Alenka Grealish discussing proprietary research on payments trends. The rest of the day included panels and flash talks on cross-continental crypto regulation and digital asset adoption, and thoughts from futurist leaders in the blockchain space.

Professionals in the audience left the conference with key insights on the future of global payments and blockchain technology. Garlinghouse drove the conference home with a final thought: “Change takes a grassroots movement, and Ripple is driving it.”

Thank you to the Ripple team for having us at #SwellByRipple!

 

Meet cred’s Fall Intern

 
rawpixel-678089-unsplash.jpg

The cred intern program is not your average internship! We don’t ask you to fetch the coffee, run errands, or take our snack orders. Instead, we ask you to help plan events for some of the biggest brands and thought leaders in the industry, pitch clients for some of tech’s biggest events, and so much more.

What does it take to be an intern at cred? You need to be a rising student in your senior year of university, love a fast-paced environment, be enthusiastic about all things PR and events, and have a proactive attitude.

So, who has met all of these requirements? Meet Helen Matt, our cred intern this fall. Here are some quick facts about Helen:

0.jpeg


cred: Where are you going to school and what are you studying? Why did you choose to study that subject?

Helen Matt: I’m going to Miami University studying Interactive Media Studies! It is a mixture between business, communications, and design in media so it encompases everything that I wanted to study all in one!

cred: Can you tell us a bit about yourself?

HM: I’m from Cincinnati, Ohio. My dogs are big mops with dreadlocks. I’m a little obsessed with true crime Netflix documentaries, and I am my happiest when I’m laughing with my closest friends.

cred: What do you want to achieve while interning at cred?

HM: I want to get more experience in the PR and communications industry! Being event specific, cred is so unique and niche that it gives you more insight on events than other firms.

cred: If you could only eat one food for the rest of your life, what would it be?

HM: Quesadillas with chips and guac all day every day.

cred: Can you give us one interesting fact about yourself?

HM: I met Nick Jonas in high school.

cred: What is one thing you want to accomplish in the next five years?

HM: I want to make San Francisco my permanent residence!

 

Connecting the Physical and Digital World @ Real World Talks

 
SW_20180918_NY_2107_lowres.jpg
 

Back by popular demand, Unacast hosted their 2nd annual Summit. This year, the team expanded the concept to include all kinds of real world data signals—with more speakers, more guests and more insights to gain. The event brought together data scientists, marketing technologists, product developers, app publishers, data tech journalists, and ad agency leaders to share their perspectives on location insights.

A common theme threaded throughout the day’s full agenda was”Transparency and Trust”; more specifically how data providers can confidently approach and communicate the way their data is being managed and handled safely and securely. As one of Unacast’s core values, attendees got a chance to understand the psyche behind how they are accurately approaching innovation and technology through a location-based lens.

One of the world’s leading data strategists, Dr. JT Kostman, who has led data initiatives for several U.S. intelligence, defense and security agencies, and the social media analysis for the 2012 Obama Campaign, talked about the evolution of data and how it’s diversified over time, stating we’re not quite there yet, but we’ve come a long way.

JT Quote.png

Other C-level thought leaders took the stage to engage in conversations around capturing ROI offline, how industries like GasBuddy and AccuWeather are leveraging location data, and a look at how UPS uses data to connect the physical and digital worlds.

Final thoughts: our outlook on our day-to-day interactions with places and spaces is about to drastically change as we see growth in technology utilizing location-based data.

Check out some highlights below!

Disrupting Trends and Traditions at Disrupt SF 2018

 

When arriving to Disrupt SF at the Moscone West Convention Center, there is absolutely no mistaking where you are. This year, there was a buzz around the venue as a record-breaking 9,000 registrants arrived to learn, network, and promote their latest gadgets and startup ideas. Inside, the whole venue was decorated with the familiar TechCrunch green, from the banners hoisted on the ceiling, to the TC logo for photo ops—even the escalators had a green glow, although it’s debatable whether this was intentional or not.

The first floor was dedicated to their Startup Alley, featuring almost 1,000 startups and exhibitors from all across the world. The second floor had workshops, receptions, and meeting rooms where All Raise hosted an AMA and roundtable for female funders, founders, and executives. The female-focused events had an amazing turnout, with many who came prepared with questions to ask the All Raise investors. Table topics ranged from raising capital and recruiting tactics, to investor/board management.

The third floor was dedicated to the main stage, where our client Brad Garlinghouse, CEO of Ripple, spoke on Day 1. He was joined by Arrington XRP Capital and TechCrunch Founder, Michael Arrington, to discuss blockchain, banking, and what sets XRP apart from other cryptocurrencies. Brad stated that in order to accelerate the natures of transaction, Ripple needed to take a different approach to appeal to banks and institutions, recognizing that not everyone was willing to give up existing infrastructures to switch over to a new and unknown one.

Uber CEO Dara Khosrowshahi spoke on Day 2 about taking on the company following former CEO Travis Kalanick’s departure. Dara addressed revamping Uber’s image to become “a positive force for change,” eliminating minority biases in the workplace, Uber’s expanding services, and becoming the company for mobility. In addition, he shared his long-term mission to build Uber’s autonomous fleet so “10 years from now, no one in the audience will own a car.”

More insights shared by Dara from the stage:

  • Monetization will come later, first “you have to be solving for the customers”.

  • “People like choices”. It creates more engagement and breadth of use.

  • “People and computers work together better than as standalones.”

On the last day of the event, entrepreneurs from around the world took the stage for the final round of Startup Battlefield. Over the course of three days, 21 startups gathered at the competition to pitch their company to investors and the audience for the grand prize of $100,000. Concluding with final demos presented in front of a panel of judges, the five finalists included CB Therapeutics, Mira, Forethought AI, Origami Labs, and Unbound. After much deliberation, Forethought AI was named the Startup Battlefield winner of Disrupt SF 2018.

Attendees are loyalists for a reason, some mentioned this was their fourth time at Disrupt. With all the excitement that was going on, there was never a dull moment.

Thank you to the entire planning team at TechCrunch, the volunteers, and everyone who helped put on Disrupt SF. We had a blast and look forward to next year!