Events

5 Ways to Promote Your Event on LinkedIn

 
tips.jpg

With more than 500 million users on LinkedIn, it’s no wonder why the professional network platform is a powerful tool for promoting events. LinkedIn’s user base consists of 40 million decision-makers, 61 million senior level influencers, 40 million recent graduates and students, and more. If this sounds like the audience you’d like to attract, here are five ways to promote your event on LinkedIn:

  1. Keep your audience engaged: Posting a status on your page is an easy way to promote your event within your network. Use this as a tool to announce event updates on venue, speakers, sponsors, and more.

    • Pro-tip: The best time to publish a post is on Tuesdays through Thursdays between 10am and 11am when LinkedIn users are most active. Also, don’t forget to use hashtags! #eventtips

  2. Leverage your company profile: Use your company profile to keep your audience updated on event productions, while simultaneously building up your network of followers. Make posts announcing call for speakers, ticket sales date, topics to be discussed, and such.

  3. Join LinkedIn groups: A great way to reach people outside of your network is to join groups that are relevant to your event’s focus. You’ll be able to post to this new set of audience, but keep in mind that these posts should always be tailored to attract the pool of professionals you’d like to see at your event.

  4. Become a publisher: Go beyond a typical status update and write an article to share on LinkedIn. Keep your article engaging and relevant, and use this opportunity to share the nitty gritty about your event, such as a recap of the previous event.

    • Pro-tip: Keep in mind that your article can be made public to increase viewership on and off LinkedIn!

  5. Create boosted content: Choose from many of LinkedIn’s offerings, including Sponsored Content, Sponsored InMail, and Ads. Promote your event in people’s newsfeed with Sponsored Content, in people’s inbox with Sponsored InMail, and across the platform with Ads.

Interested in learning about how cred can promote and plan your next event? Connect with us at events@credpr.com.

 

credTen: The Best Conferences of 2017

In the past year alone, we secured 768 speaking engagements for clients across multiple industries globally. To kick off 2018 and our newest credTen series on our blog, here’s a look back at the best conferences we secured for clients in 2017, in no particular order:

SaaStr Annual - San Francisco

Jason Lemkin’s SaaStr Annual is the go-to event for players in SaaS. This event brought together CEOs, entrepreneurs, investors and veterans for tangible, non-Google-able lessons that the audience loved. Our clients 6sense, Foundation Capital, TapInfluence, and Expensify had the opportunity to grace the stage in 2017.

In 2018, we’re excited clients from FreshBooks, Canvas Ventures, Ridge Ventures, and Foundation Capital will join the lineup.

RampUp - San Francisco

Over 2,100 attendees flooded The Fairmont Hotel for LiveRamp’s annual conference to listen to the brightest minds in MarTech. With quality content and exciting networking opportunities, a handful of our clients came together to discuss the power of connectivity and data-driven marketing. We are continually impressed by our speakers from Unacast, Reveal Mobile, Kespry, Drawbridge, Legendary Entertainment, SafeGraph, Voicera, Cathay Pacific, Bullpen Capital, and Ridge Ventures.

IMG_0608.jpg

The FirstMark Driven Series - New York

From Design Driven and Data Driven, to Code Driven and Hardwired, FirstMark Capital’s series of NYC events draws the crème de la crème of tech speakers. In 2017, we had Kespry CEO at Hardwired, MapD and Voicera CEOs at Data Driven, and Steve Vassallo, General Partner at Foundation Capital, at Design Driven.

Mumbrella360 - Sydney

Australia is an emerging market for a number of our clients and Mumbrella360 has been THE event that brings together the entire marketing ecosystem. It’s an extremely well-organized show that our clients like MightyHive and MuteSix highly recommend.

Events by The Hustle -San Francisco

Beer in hand at Pizza & 40s, David Barrett, CEO of Expensify was joined by the founder of The Hustle, Sam Parr, to share the ups and downs of his entrepreneur journey. We’re thrilled to also have our badass women speakers from 500 Startups, LiveRamp, Lightspeed Venture Partners, and Tophatter speaking at The Hustle’s 2X events in 2018.

Expensify-Pizza40s.jpg

The Economist Sustainability Summit - Austin

The Economist’s inaugural Sustainability Summit drew more than 200 leading business executives, policy makers, and investors to discuss sustainable development in the face of rapid global change. Senior Editor Matthew Bishop moderated a conversation with our client Philippe Lacamp of Cathay Pacific Airways.

TEDx - Tallaght, Ireland

In the spirit of “ideas worth spreading,” John Beckett, CEO of ChannelSight, spoke about his life-saving kidney transplant and “How to Harness the Power of Your Biggest Challenges.”

 
 

 

Mobile World Congress - Barcelona

With 30+ years under its belt, Mobile World Congress continues to reinvent itself as the global hub for mobile, telecommunications, IoT and more, gathering nearly 108k attendees in 2017. Life360, Boxever, 500 Startups, and Drawbridge spoke to conversational commerce, marketplaces, advertising, and startup trends.

Mobile World Congress Shanghai and its US debut - Americas - are also worth checking out. Shanghai and Americas editions drew nearly 67.5k and 21k visitors respectively in 2017.

Image from Fiware

Image from Fiware

INBOUND - Boston

We can’t say enough great things about INBOUND, where our clients Hawke Media, MightyHive, WiderFunnel and TapInfluence spoke in 2017. To sum it up, we’ll leave it to Erik Huberman, CEO of Hawke Media: “It was great! Enjoyed it, got some business; it was solid.”

Slush - Helsinki and Shanghai

Described by many as “Burning Man meets TED,” Slush has expanded globally from its 20,000-person flagship show in the Arctic Circle to Shanghai, Tokyo, Singapore, and more to come. Our clients Tophatter and 500 Startups spoke on discovery commerce and fundraising globally.

 
 

Money20/20 - Las Vegas

Money20/20 brings together the who’s who in payments and financial services. It's the largest event in the finance space, where we placed Ben Black of Akkadian Ventures, David Barrett of Expensify, and Charles Moldow of Foundation Capital in 2017.

In 2018, we’re also excited to continue working with sister events Shoptalk (feat. Hawke Media, Sphero, and Instacart) and HLTH (feat. Enigma Technologies and Ayasdi).

Web Summit - Lisbon

Held annually since 2009, Web Summit has been called "the greatest tech show on earth" and "Davos for geeks," and continues to exceed expectations for our clients each year. From speaking in front of hundreds (sometimes thousands), to private dinners and networking with the likes of Al Gore, we’ve only heard glowing feedback from our clients Unacast, Enigma, Kespry, ChannelSight, and 500 Startups.

Image from The Independent

Image from The Independent

And that’s a wrap for 2017! In 2018, we’ll be doing a number of Top 10 conference roundups, so watch this space for the best events you should attend and/or speak at.

Want to speak at these events? Get in touch: speak@credpr.com

What’s To Come In Digital Marketing? cred Clients Share Their Answers!

Last night, cred and The Commonwealth Club hosted an expert panel discussing what’s to come in the future of digital marketing. Panelists included Ming B. Wu, CRO of MightyHive, Nikesh Desai, CEO of InvestingChannel, Mason Garrity, VP Strategy of 3QDigital, while CPO of LiveRamp, Anneka Gupta, moderated the conversation.

What were the hot topics? The evening’s conversation circled around the past, present and future of marketing, issues around data privacy/intent, and the changing role of the CMO. The panelists agreed that data has become more vital in the conversation: from targeting audiences and understanding their mindsets, to driving content creation itself.

Who are the ones to watch? While Google and Facebook are dominating the space, panelists agreed that Amazon is a key player to watch. “Amazon is very well positioned; if you think about all the data they have, they have a ton of different ad formats they can use. They’re one of the companies that can challenge Google in the search domain as 50% of commercial searches are happening on Amazon.” -  Mason Garrity, VP Strategy of 3QDigital

What’s to come in the next 5 years? Machine learning will likely continue to bombard the market with advancements. As it becomes more integrated, panelists agreed we’ll see marketing become more predictive, rather than reactive, with more ads seamlessly integrated to enhance the consumer experience. Younger generations will also likely grow up interacting with other mediums and realities, so marketers will need to keep a watchful eye on AR/VR to connect with consumers wherever they are.

The panel in its entirety is now available for download via The Commonwealth National Podcast.

2016: A Year in Review

A look back at 2016 and a look ahead to 2017.

To start things off, we'd like to say thank you to those of you who made 2016 special. Our team believes in one another and the impact of thought leadership through speaking, but it’s an even more incredible feeling knowing our clients also value the work that we do and believe in us too.

Team Huddle

In 2016, more referrals came through the door than ever (always a good sign). Additionally, cred secured its 500th event - and as of this blog post, JUST secured its 700th! Talk about traction. 

While we’re listing some cool achievements, cred also won WeWork: California Street’s Halloween costume contest and holiday office decorating competition. All in a day’s work, as we like to say. (Major props to Kyle, our Director of Decor, for bringing home the W!)

cred 101 Dalmatians

In 2016, we really honed in on what works well, as well as strengthened and expanded upon our relationships with event organizers:

“Thanks for sending in so many great speaker suggestions. You really nailed what we were looking for.”

“You’ve obviously taken the time to study [our] format, tone and requirements and seem to be hitting a home run on proposals submitted for different clients.”

“Still can't believe how many folks you represented for [these] proposals. Really great stuff across the board.”

Looking forward to what 2017 has in store!

Stay tuned.

Social Media: A Must for Event Promotion

Here’s the truth: Whether you’re hosting a 1,500-person conference or a small workshop for 30, your event needs a social media marketing strategy.

Why? Think about it. Why do you attend an event?

  1. Networking

  2. To learn something valuable (hopefully!)

And that’s what social media is all about - networking, developing, and sharing insightful content. In this way, social media goes hand-in-hand with your event. It can multiply your reach and in turn, boost your event’s reputation and overall number of attendees. Social media also allows speakers, exhibitors, and other attendees to interact before and after your event, thereby offering a more personalized experience. So where do you begin?

First, you’ll need to determine which platforms to use. 84% of event organizers use Facebook to promote their event, with 61% on Twitter and 42% using Youtube. What makes the most sense for your event / what platform does your target attendee audience use the most?

Social Media on Phones

Second, establish your goals. What do you want? More sales? More traffic to your event page and therefore more attendees? More awareness and reputation? Sit down, and think about what you're trying to accomplish before jumping into anything.

Third, create an action plan with content ideas. What clever or useful content can you provide your followers on social media? What is going to make people ‘like,’ re-tweet, star, and share your posts? Ultimately, why should people be interested in your event?

Finally, execute. Easier said than done - and that’s why there are people out there, dedicated to social media as a profession. Social media requires a strategy, and you have to devote time and resources to it. A few tips from us:

  • Visual content performs better. (In fact, researchers found that colored visuals increase people's willingness to read a piece of content by 80%.)

  • Pay attention. For your specific audience, when do you seem to be getting the most engagement? This kind of testing, for your particular audience, will require a little bit of trial and error - maybe it’s Tuesdays in the afternoon right after lunch,? Either way, consider trends, and replicate that success. 

  • Engage with other social media influencers that are relevant to your event and brand, and always, always reply to people, especially when you're just getting started. That’s how you build up loyalty.

For more tips and tricks, check out Eventtia’s articles on event promotion, here and here.


Need help planning your own event?

Contact events@credpr.com.

Social Innovation Summit Recap

On November 15 and 16, cred stopped by the Social Innovation Summit at the Pullman Hotel in Redwood City to participate in conversations around diversity, inclusion, entrepreneurship, and social enterprise.

IMG_0245.JPG

The Social Innovation Summit (SIS) is a twice annual, bi-coastal event that takes place in the Silicon Valley and Washington, D.C. “A global convening of black swans and wayward thinkers,” SIS brings together top execs and leaders to discuss how to leverage technology and innovation to affect social change.

Landmark Ventures COO Mel Ochoa, Splunk President & CEO Douglas Merritt, Director of UberMILITARY Todd Bowers, and President of Goldman Sachs Gives Anne Black were a few of the speakers at the event. Topics included:

  • Building a Culture of Innovation and Impact

  • Innovation for Good: Effective Public Private Partnerships

  • Exploring New Frontiers of Digital Healthcare

  • Diversity & Inclusion in the Workplace

  • Product Donations and Pro Bono, and more.

IMG_0250.JPG

One of our favorite presentations was by Baya Voce of The Art of Connection web series. She broke down the importance of connecting with others and how to build what she calls ‘anchors of connection.’ In her opinion, the most powerful way to create an anchor of connection is through ritual - no, not sacred ceremony but rather, a combination of repeated action and intention with your family and friends.

Aside from the general and breakout sessions, there was ample time for mingling during transitions - with great food and snacks to boot. All in all, it was a very well-run event with engaging content. Our only qualm? We wish the first few sessions had been a little longer - because they were that interesting!

We'll definitely be back next year!

---

To receive cred news, event recaps, and tips regularly, subscribe to our bi-monthly newsletter or follow @credPR on Twitter!

Baby Steps: Getting on Stage for the First Time

“Like so many other aspects of the working world, getting into speaking gigs can be a catch-22. You need experience to get the gigs, but you need the gigs to get the experience.”

- Megan Berry, VP of Product at Rebelmouse

Conference Pic.jpeg

When it comes to speaking at events and conferences, expecting to immediately book the biggest gigs or get paid is unrealistic and honestly, not the smartest idea. It’s important to think practical and realistic to start, target the right events for your expertise and audience, and work your way up.

Even the most popular, high profile speakers have had to start somewhere - and with good reason, as the worst place to do your first presentation would be on-stage in front of hundreds of people! Becoming a great speaker requires practice and comes with experience. It means being proactive and investing both time and effort in your message, as well as your speaking strategy.

The result is a ripple effect, as one speaking engagement can open the door to another. Plus, to get into some of those bigger, more established conferences, you usually need past speaking experience. (For those of you who are unfamiliar with the submission process, many applications even ask for videos of you speaking. Without one, you might not even be considered.)

So as Berry says, find the low-hanging fruit first. Not getting enough - or any - inbound requests to speak? Try meetups and panels. “Solo gigs are harder to get than panel gigs.” And there are dozens of meetups and small events happening in every city, every month. You just have to take the time to look for them.

Because remember: it’s a marathon, not a sprint.

---

For more tips on securing more speaking gigs, check out this article.

Need help getting started? Not sure what events would be interested in you? Contact us at speak@credpr.com.

cred Clients Eyeing the SXSW 2017 Stage

Next March, thousands of creative minds will descend upon the Lone Star State to celebrate the interactive, film and music industries. SXSW is truly an event like none other!

Each year, SXSW attracts impressive lineups, ranging from artists like Lady Gaga to speakers like President Obama. Competition is fierce and stakes are high to get on the SXSW stage, but you can have a say in who takes the mic!

Here’s a spotlight on four panels we’re excited to see:

 

Take a look and vote to help these sessions get on stage!