Personal Brand

Branding with Brandi: 8 Steps to Building your Personal Brand

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Branding with Brandi: 8 Steps to Building your Personal Brand

When we think of brands, we commonly think of recognizable names like Tiffany & Co., McDonalds, Nike, and Amazon, but have you ever thought of yourself as a brand? Start by asking yourself why is everyone drawn to those popular products or services over their competitors, and what qualities and characteristics set them apart. Using that same thought process, think about yourself and what qualities and characteristics distinguish you from everyone else.

Recognizable brands reveal the power of perception and the strategy of self definition. People are drawn to their perception of you and the reputation you leave behind— a unique combination of personal characteristics, values, strengths, and passions create value and separation from your peers. You’re just as much a brand as Nike, why not market yourself as one? If you’re looking to effectively market yourself, generate more leads, or establish yourself as a thought leader, developing a personal branding strategy is critical to your success.

The first and most important step in developing your personal brand strategy is defining your Personal Brand. Follow these 8 steps to begin defining your personal brand:

  1. Define your target audience.
    Who do you want to receive your message?

  2. Contemplate your vision and purpose.
    Think bigger picture here—in what areas of life would you like to see improvement, and what role will you play in making that happen?

  3. Discover your values and passions.
    Values are your guiding principles (ex. collaboration, transparency, impact, integrity), and passions are the things that motivate you. By determining your values and passions you’ll naturally gravitate towards people and activities that best align with yours. Notice how these correlate with how you operate at your job, around others, etc.

  4. Identify 3 - 4 of your best attributes.
    Some questions to ask yourself: What adjectives would others use to describe you? What words would you use to define your personality? What personality traits best showcase how you work towards your goals?

  5. Identify 3 - 4 of your greatest strengths.
    What is your unique “super power” that has benefited others or your company? Your strengths are the skills that position your value above others.

  6. Ask for feedback from those that know you best - family, friends, colleagues, managers, anyone.
    A true measure of your brand is others’ perception of you, which is a reflection of the reputation you curate. Ask what they think are your top qualities and strengths, and compare their response with what you’ve identified in numbers 4 and 5.

  7. Know who your competitors are, and what differentiates you from them.
    Why should anyone choose you over your competitor? Remember your personal brand is the unique value you offer, so consider what qualities you contribute that no one else does.

  8. Finally, select 3 words that best describe you.
    If you’ve completed the steps above, you’ve already highlighted your top attributes and have an idea of what qualifications distinguish you from others. Now zero-in further and describe yourself using only 3 words. These three words will reflect your personal brand!

Want to learn more about personal branding and building your personal brand? Check out this guide.

Brandi's Three Words to create her brand are: Tenacious, Diligent, and Charismatic

Brandi's Three Words to create her brand are: Tenacious, Diligent, and Charismatic

Using Digital to Improve Your Personal Brand

If you don’t give the market the story to talk about, they’ll define your brand’s story for you.

- David Brier, President & Creative Director of DBD International

When it comes to establishing yourself as a thought leader, a solid personal branding strategy is essential. Your personal brand is how you appear to the world and more importantly, how you communicate your value to others.

So how should you get started? In today's day and age, besides actually knowing what you’re talking about (we don’t recommend faking your understanding of a particular industry), becoming a thought leader involves being proactive about your digital presence.

We rounded up a few tips to keep in mind as you begin your personal branding journey:

  1. First and foremost, make sure you are discoverable. Google yourself right now. What pops up? Taking advantage of social media and updating your profiles regularly can help you connect with other people in the same space. If you're no stranger to social media, double-check to make sure your accounts aren't collecting dust and that you are presenting yourself effectively and in a positive light.

  2. Get a professional headshot. A low-quality, grainy photo makes you stand out - and not in a good way. Your online profile picture should reflect your attention to detail and demonstrate that you take your career seriously.

  3. Build a website for yourself, the reason being that it gives you more control over your online presence and how your name pops up in search rankings.

  4. Practice your writing and think carefully before you publish an opinion online. Make sure it is reflects how you want to be perceived by others. You don’t want to go viral for the wrong reasons (remember: the Internet never forgets).

All in all, don’t skimp out on the little details when it comes to building a digital presence and personal brand - we promise it pays off!

“Once people know who you are and begin to identify you with a specific area of understanding or expertise, you'll be well on your way to becoming the go-to person in your niche or industry.”


For more about personal branding, check out this article by Entrepreneur contributor Rose Leadem.

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Want to learn how we can help you establish thought leadership for your  business? 

Get in touch at HELLO@CREDPR.COM.