Tips & Hacks

Give It Your Best Shot: Event Photography Tips for Cell Phones

 
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Did it really happen if you didn’t post about it? 

Taking photos at events is nothing short of difficult. Between the packed audiences, dark rooms, and speakers in motion, it can be hard to get the perfect shot. 

Here are a few tips to take your cell phone photos to the next level, so you can stop worrying about how good your photos look, and focus on the content you want to share.

  1. The early bird sits up front: Don’t be afraid to get there early to scope out the stage and find the best place to take a photo. If you arrive before the other guests, you can position yourself to get the shot without worrying about stepping over people. 

  2. Plan your shots ahead: Prep a shot list before you arrive so you know exactly what you want to capture. Events can be overwhelming and exciting. It’s easy to get caught up in the moment and end up leaving the event without any photos. Brainstorming what scenes you want to capture ahead of time can ensure you leave with a variety of thoughtful images to document your experience.

  3. Light it up: Lighting can make or break a photograph. It can be tricky to find good lighting—especially during conferences that are often dimly lit or have colored uplighting. In these situations, try tapping on different areas of the image on your screen and see how this affects the light in the photo. If this doesn’t work, consider using your phone’s flash. This is helpful when you’re capturing close-up subjects, such as people at the event or table displays. 

  4. Lights, camera, ACTION: A great way to remember the event is to get action shots of the other attendees. Snapping pictures of crowds in the room and people you meet with help you capture the experience and network with others. Sharing these photos will also give your followers a great idea of the overall energy at the event. 

  5.  Enjoy the content: At the end of the day, you are there to ENJOY the content and leave feeling inspired and motivated. Take the time to snap a few photos, but don’t forget to unplug and focus on learning something new.

 

How to Make Your Event Eco-Friendly

 
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Integrating sustainability into our professional and personal lives is an evergreen process. From carrying reusable shopping bags, to forgoing plastic straws, to choosing The Impossible Burger on a menu, sustainability efforts have become increasingly mainstream as awareness around the environmental impact of our habits grows.

Guided by the familiar mantra to “reduce, reuse, recycle,” we’re highlighting some ways the events space can better practice #goinggreen.

Reduce.

  • Go digital. - Put the agenda online! In addition to having the agenda on the event website, explore having your own app created or using a third party software, such as Bizzabo, to build out your agenda digitally. Often, these apps are interactive, allowing attendees to “favorite” sessions and message speakers. The best part? No need for a reprint should you have a last-minute change.

  • Cut carbon through catering. - If there’s food at the event, opt for wooden or compostable utensils and dishes. Catering companies are typically able to provide more eco-friendly alternatives to styrofoam plates or plastic forks—you just need to ask! Better yet, have the caterers bring compostable bins for any leftover food that can’t be donated. And don’t forget: no plastic straws! When ordering food, stick to a heavily vegetarian menu. For meat options, opt for poultry, as beef has a much heftier environmental impact—one five-ounce steak omites 331kg of carbon dioxide into the atmosphere, versus 64kg omitted by chicken. That’s equivalent of saving 29.6 gallons of gas, all by switching out one person's meal. (Washington Post, 2017).

  • Say goodbye to goodybags. - Stray away from goodybags! If you feel it is necessary to give your guests a thank you, reusable tote bags are a great option.

Reuse.

  • Give your materials a longer shelf life. - Having the year listed on the event website and certain materials is extremely important for clarity, but does it need to be printed on notebooks, T-shirts, and pens? If not, this is a great opportunity to reuse! Anything left over or unused from your event that year can be saved for the next edition.

  • Say no to plastic water bottles. - Make your event a plastic water bottle free zone! Encourage attendees to bring their own reusable water bottle, to be filled by water fountains or water refill stations around the venue.

Recycle.

  • Add recycling bins. - While it may seem obvious, ensure there are plenty of recycling bins throughout the event. Place them near trash cans to avoid someone tossing a recyclable item simply for convenience.

  • Have a donation plan in mind for left over items. - When event day finally comes to a close, take an inventory of what’s left over. Food can go to a homeless shelter or food bank, and explore donating other left-over materials to local classrooms, The Goodwill or The Salvation Army.

Interested in learning about how cred can promote and plan your next event? Connect with us at events@credpr.com.

 

5 Tips for Live-Tweeting at Conferences

5 Tips for Live-Tweeting at Conferences

Events present a great opportunity for people across any industry to practice their social skills—both in real life and online. Whether you have 10 or 10,000 followers on Twitter, sharing your takeaways and experiences at conferences gets you involved in conversations and boosts your social media presence. You don’t have to be an influencer or represent a brand account to be heard on Twitter—but there are a few things that can take your live Tweets to the next level.

Here are some tips for live-Tweeting at your next event.

5 Ways to Promote Your Event on LinkedIn

 
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With more than 500 million users on LinkedIn, it’s no wonder why the professional network platform is a powerful tool for promoting events. LinkedIn’s user base consists of 40 million decision-makers, 61 million senior level influencers, 40 million recent graduates and students, and more. If this sounds like the audience you’d like to attract, here are five ways to promote your event on LinkedIn:

  1. Keep your audience engaged: Posting a status on your page is an easy way to promote your event within your network. Use this as a tool to announce event updates on venue, speakers, sponsors, and more.

    • Pro-tip: The best time to publish a post is on Tuesdays through Thursdays between 10am and 11am when LinkedIn users are most active. Also, don’t forget to use hashtags! #eventtips

  2. Leverage your company profile: Use your company profile to keep your audience updated on event productions, while simultaneously building up your network of followers. Make posts announcing call for speakers, ticket sales date, topics to be discussed, and such.

  3. Join LinkedIn groups: A great way to reach people outside of your network is to join groups that are relevant to your event’s focus. You’ll be able to post to this new set of audience, but keep in mind that these posts should always be tailored to attract the pool of professionals you’d like to see at your event.

  4. Become a publisher: Go beyond a typical status update and write an article to share on LinkedIn. Keep your article engaging and relevant, and use this opportunity to share the nitty gritty about your event, such as a recap of the previous event.

    • Pro-tip: Keep in mind that your article can be made public to increase viewership on and off LinkedIn!

  5. Create boosted content: Choose from many of LinkedIn’s offerings, including Sponsored Content, Sponsored InMail, and Ads. Promote your event in people’s newsfeed with Sponsored Content, in people’s inbox with Sponsored InMail, and across the platform with Ads.

Interested in learning about how cred can promote and plan your next event? Connect with us at events@credpr.com.