Back by popular demand, Unacast hosted their 2nd annual Summit. This year, the team expanded the concept to include all kinds of real world data signals—with more speakers, more guests and more insights to gain. The event brought together data scientists, marketing technologists, product developers, app publishers, data tech journalists, and ad agency leaders to share their perspectives on location insights.
A common theme threaded throughout the day’s full agenda was”Transparency and Trust”; more specifically how data providers can confidently approach and communicate the way their data is being managed and handled safely and securely. As one of Unacast’s core values, attendees got a chance to understand the psyche behind how they are accurately approaching innovation and technology through a location-based lens.
One of the world’s leading data strategists, Dr. JT Kostman, who has led data initiatives for several U.S. intelligence, defense and security agencies, and the social media analysis for the 2012 Obama Campaign, talked about the evolution of data and how it’s diversified over time, stating we’re not quite there yet, but we’ve come a long way.
Other C-level thought leaders took the stage to engage in conversations around capturing ROI offline, how industries like GasBuddy and AccuWeather are leveraging location data, and a look at how UPS uses data to connect the physical and digital worlds.
Final thoughts: our outlook on our day-to-day interactions with places and spaces is about to drastically change as we see growth in technology utilizing location-based data.