marketing

Youth Marketing Strategy SFO: Catching Up with The Future of Marketing

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Following the success of events in London, Berlin, and New York, Voxburner brought their Youth Marketing Strategy summit to San Francisco for the first time on June 12 at Fort Mason’s Gallery 308. YMS offers insights that reflect the latest trends and hottest topics in the youth marketing industry. We attended to see our speakers from Tophatter and Greenbrier and hear what’s driving the behaviors of GenZ and how brands and agencies can do a better job of meeting the youth market where they are. Here’s what we learned.

CEOs, VPs and Founders shared their thoughts on current marketing opportunities and challenges and why young people are so important to their organizations:

  • “These issues that are polarizing to older demographics are not to younger ones. Be a human, that’s what these young consumers want. Staying silent is not a long term strategy.” - Meredith Ferguson, DoSomething Strategic

  • “We know that most young consumers, don’t read the New York Times or watch Bloomberg Tech. Surprisingly, most younger consumers get their news from local news websites. We need to figure out how to meet them where they are vs. trying to get a story in a top tier.” - Lane Kasselman, Greenbrier

  • “We have to think very carefully about what we do. I encourage our company to act as a media/publishing company and think about planning every 3 hours vs. every 3 months.” - Livio Bisterzo, HIPPEAS

25-year-old Steve Bartlett of Social Chain helped us understand How to Avoid Becoming Completely Irrelevant in 2018 and the power of working with micro-influencers:

  • “Most people are creating things from the perspective that people care. The only thing people really care about is what I can do for them . . . you are not a marketer, you are a publisher.”

  • Personalization is the way to turn everyone into an influencer (ex. people sharing photos of their names spelled wrong on Starbuck cups)

  • Where is the opportunity? Podcasting, free reach on LinkedIn because they haven’t figured out their algorithm yet, music.ly, Twitch, and Facebook Groups.

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During The Kids That Are Changing the World panel,  the audience had a chance to ask ambitious youth what they want from their brand relationships. Authenticity, relatability and transparency were key:

  • “GenZ grew up on social and smartphones and can detect BS much faster than other generations. Brands need to take this into account.” - Tiffany Zhong, Zebra Intelligence

  • “No-one really gives a shit about you and what you’re doing, what they do care about is the content you're building out and what they can do with that. It’s all about trying to create content where, after people watch it, they feel like they’re walking away with something.” - Mehak Vohra, Jamocha Media

The first panel after lunch and a 10-minute guided meditation brought together speakers from brands TOMS, Casetify, Par en Par, and Tophatter to discuss The Future of Retail:

  • “Instant gratification is what we see shoppers wanting, and snackability. In a world where our attention spans are shorter than goldfish, you have to bump the adrenaline up quickly." - Malcolm Scovil, Tophatter

  • “It should be a given in your business model that you’re doing good, or at least doing no harm in your process of creating.” - Laura Choi, Par en Par

Ben Harms of Archrival gave an engaging talk on The State of Youth Culture and Shifting Trends. Key insights included:

  • Youth are compelled to find and follow their personal passions to build up a life resume of experiences.

  • GenZ is the most self-reliant generation yet. They know how to find the answer. 72% want to start a business.

  • “This generation has blown open the world of acceptance. The more unique and individual you are, the more oddly normal you are.”

  • “Girl Power” is an outdated mantra. In Z’s minds, the gender paradigm has already shifted and it’s up to us to catch up.

  • 82% of GenZ said they’d rather trail blaze than follow traditional paths.

  • “The idea of building loyalty among this generation is one of the most elusive things. They’re incredibly loyal - but that definition is changing. Youth are loyal to creativity and innovation. Brands must constantly push themselves to keep favor.”

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Bowery’s Marketing Summit Hits the Mark!

The Bowery Capital CXO Quarterly series made its way to San Francisco yesterday for its first Summit of the year with a focus on Marketing. cred worked with The Bowery Capital Team to coordinate a series of tactical chats and panels discussing Marketing for early stage SaaS Marketers. Eight speakers brought insight from their experiences in marketing roles at  Salesforce, Slack, Rubrik, SurveyMonkey, Oracle Data Cloud, and more.

The morning started with a captivating presentation by Bill Macaitis, former CMO of Slack, Zendesk, and Salesforce on “How to Grow Your Unicorn.” His talk was followed by Kara Wilson of Rubrik’s lively sermon about “How to Not F#@k it Up.” The audience was incredibly engaged as discussions around “What is Brand?” and “Scaling from 0 to 100M” brought panelists and the crowd into some spicy debating.  

Maria Pergolino, CMO of Anaplan ended the day with this message that was a crowd favorite:

Marketing:
Everyone sees it.
Everyone knows how to do it.
It costs a lot.

Click through the photos below to get a glimpse of the event! Keep your eye out for the next Bowery Capital Summit in June!

 
 

Driving the Data @ RampUp 2018

March 5th and 6th were filled with excitement as RampUp 2018 took over the Fairmont Hotel and the Masonic in San Francisco. We’ve been working with LiveRamp for months to secure close to 170 speakers for this rapidly growing convention of the brightest minds in Digital Marketing and data. We curated 48 sessions of panels, chats, and presentations all focused on the “future of marketing” for TV, brands, agencies, data owners, and publishers.

The first day kicked off with a great conversation between Wells Fargo CMO Jamie Moldafsky and LiveRamp’s Allison Metcalfe. One underlying theme of their conversation was how customers are at the center of everything.

Tuesday brought almost 2,500 attendees and a powerhouse panel of CMOs to kick things off, including former CMO of Airbnb - Jonathan Mildenhall, Cisco CMO - Karen Walker, TripAdvisor CMO - Barbara Messing, and Adobe CMO - Ann Lewnes. The five had an amazing chemistry onstage as they discussed the digital marketing ecosystem. 

Throughout the day, we loved seeing some of our clients show their expertise: Dan Greenberg of Sharethrough, Joanne Chen of Foundation Capital, Matt Keiser of LiveIntent, Thomas Walle of Unacast, Kamakshi Sivaramakrishnan of Drawbridge, Omar Tawakol of Voicera and finally Eva of Voicera (a bot who took notes during Omar’s session).

Nate Silver, American statistician and Author of The Signal and the Noise, closed off the event with an engaging talk about Data and Predictions. 

We’ve loved being involved the past three years as RampUp becomes one of the go-to events in the data-driven ecosystem. We're looking forward to great things for RampUp 2019!

For more Insight on the event, check out the RampUp Blog:

RampUp Day 1
RampUp Day 2

cred team @ RampUp 2018!

cred team @ RampUp 2018!

credTen: Top Ten Conferences in Marketing

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Wondering where to go this year to increase your marketing know-how, discover where the industry is heading, and expand your thought leadership? Look no further than our roundup of 10 marketing conferences worth attending in 2018.

#1. B2B Marketing Exchange

February 19-21, Scottsdale

A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries, B2B Marketing Exchange addresses account strategies, messaging frameworks, demand acceleration, and sales enablement during 85+ sessions in sunny Scottsdale, AZ.

TIckets: $995 for single-day pass, $1,595 for standard, $1,995 for all-access

#2. Social Media Marketing World

February 28-March 2, San Diego

Social Media Examiner’s 3-day gathering of thought leaders is designed for social media marketers, influencers, and content creators including bloggers, video creators, and podcasters. This year’s speakers include former Apple evangelist Guy Kawasaki, Facebook expert Mari Smith, social futurist Brian Solis, Snapchat influencer Shaun McBride, and Instagram expert Sue B. Zimmerman.

Tickets: Range from $697 for virtual access to $1,597 for all-access

#3. RampUp

March 5-6, San Francisco

LiveRamp’s annual martech conference gathers nearly 1,000 executive-level attendees in one place to discuss the challenges and solutions facing the industry today. Speakers include TripAdvisor CMO Barbara Messing, SafeGraph CEO Auren Hoffman, AppNexus CEO Brian O’Kelley, AdRoll founder Aaron Bell, and Target VP of Digital Media Brent Rosso.  

Tickets: Preconference tickets start at $499 and conference tickets start at $799

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#4. Adobe Summit

March 25-29, Las Vegas

With 95% of attendees saying they received practical information and 93% saying the event met or exceeded their expectations, Adobe Summit is a good bet for advertisers, campaign managers, content managers, digital marketers, and publishers who want to learn how to use the latest tools and technologies to build campaigns, manage their advertising, and gain deep data insights.

Tickets: Single registration starts at $1,695; multiple registration, preconference courses and guest social passes are also available

#5. Digiday AI Marketing Summit

April 11-13, Santa Barbara

There’s no shortage of conversations around how AI is set to transform the marketing industry. Digiday’s AI Marketing Summit will dive deep into how marketers can understand and use AI and machine learning. Expect sessions on topics like predictive merchandising, voice assistants, and chatbots, plus a number of afternoon activities and evening networking receptions.

Tickets: Entry-level passes are $2,895 and premium passes are $4,795

#6. Content Marketing World

September 4-7, Cleveland

For all things content marketing and storytelling, head to Cleveland for Content Marketing World, which features more than 120 sessions and workshops presented by leading brand marketers. 2017 featured speakers included GE CMO Linda Boff, and actor Joseph Gordon-Levitt.

Tickets: Main conference starts at $999.

#7. INBOUND

September 4-7, Boston

HubSpot’s INBOUND grew to 21,000+ attendees and 250+ educational sessions last year, and is expected to be even bigger in 2018. INBOUND’s purpose is to provide the inspiration, education, and connections marketers need to grow and transform their business. Past keynote speakers include Michelle Obama, Brené Brown, John Cena, and Arianna Huffington.

Tickets: All-access passes begin at $1,899 and main conference passes begin at $999; other options are available

Photo courtesy of attendify.com

Photo courtesy of attendify.com

#8. MarTech East

October 1-3, Boston

MarTech’s USP is that it’s a tech conference for marketers and a marketing conference for technologists. With tracks for marketing, technology, management, and solutions, the conference aims to help the leaders who recognize the synergies between these disciplines drive change and accelerate convergence within their organizations.  

Tickets: $1,595 for an all-access pass, $59 for Expo+ pass; team rates available

#9. Advertising Week New York

October 1-4, New York

Now in its 15th year, AdWeekNYC brings together leaders from marketing, advertising, technology, and creative spaces for a week of thoughtful conversations around the trends, challenges, and opportunities shaping the industry today. Daytime programming includes seminars, workshops, and leadership breakfasts. Past evening events have included performances by Avicii, Snoop Dogg, and Amy Schumer.

Tickets: 2018 prices not yet available

#10. Internet Summit

November 14-15, Raleigh

Produced by Tech Media Co, which also puts together the Digital Summit Series, Internet Summit features 90+ sessions and workshops to help digital marketers stay ahead of the latest trends and provide practical, game-changing takeaways they can immediately apply to their marketing strategies. 2017 speakers included marketing gurus Seth Godin and Ann Handley, as well as Netflix co-founder Mitch Lowe.

Tickets: Conference passes range from $245 for basic access to $995 for VIP access

 

Want to speak at these events? Get in touch: speak@credpr.com