Happy 4th Birthday, cred!

Happy 4th Birthday, cred!

At times it feels like it was yesterday, and others like it’s been decades since the seed for cred was planted. I sat down to write this and decided to look at our first ever blog post. What a proud moment realizing that, even though we’ve changed over the years, at our core, we’ve still managed to keep the extreme focus and simple offering we started with 4 years ago; not many can say the same. Sure, our vision and mission have evolved, but our why remains intact: We believe that bringing knowledgeable, passionate speakers to engaged audiences builds awareness and excitement for you and your brand.

After 4 years and successfully placing 320+ speakers in 3,323 events all over the world, we’ve enabled ourselves to think more strategically and bigger about how a formal speaking programs impact a business’s brand and position in the market.

Meet cred’s Spring Intern

 
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The cred team is excited to welcome another intern for the spring semester! Our intern program is as unique as cred, offering newcomers a chance to take a deep dive into the world of communications and events—from pitching clients for conferences to supporting speaking opportunities and researching industry events.

We sat down with Sonali Gupta, a senior graduating in May from the University of San Francisco, to chat through her experience. From interning at Chirps Chips, a startup featured on Shark Tank and backed by Mark Cuban, to joining us for the spring, we loved hearing about Sonali’s path to cred.

Check out our full interview below!

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cred: Where are you going to school and what are you studying?

Sonali Gupta: I’m currently at the University of San Francisco and I’m studying Business Marketing!

cred: Why did you choose to study marketing?

SG: I chose to pursue marketing because there’s so many different aspects to it (digital, social media, product, etc) and over the course of my studies and classes I realized I was passionate about digital marketing.

cred: Can you tell us a bit about yourself?

SG: I’m originally from Sacramento so it was a big change for me to move to San Francisco, which is such a populous and a busy city. I love brunching on the weekends and spending time at Dolores Park with friends. I am obsessed with Game of Thrones and I love binge watching random shows on Netflix!

cred: What do you want to achieve while interning at cred?

SG: My past experiences have been heavily focused on digital marketing and a little bit on events, so I really want to get more experience in the PR/communications industry and learn more about the backend work of running events. It is nice to see that cred focuses on events, because not a lot of companies do that. Being able to tap into that niche market and help run events seamlessly is very useful for people who want to have an audience to talk to. I’m super excited for all the new things I’m going to learn!

cred: If you could only eat one food for the rest of your life, what would it be?

SG: Taco Bell Chalupas 24/7.

cred: Can you give us one interesting fact about yourself?

SG: I interned at a startup (Chirps Chips) that was featured on Shark Tank and invested in by Mark Cuban!

cred: What is one thing you want to accomplish in the next five years?

SG: My dad and I have a few new entrepreneurial ideas for products and companies, so I really want to work with him to start a company of my own!

Curious to learn more about what we do here at cred? Learn more about our open positions, including internships, on AngelList, or email Gina King at gina@credpr.com with your resume!

 

Hear Us Roar: Happy International Women’s Day!

 

Happy International Women’s Day! Across the world, March 8 marks a global event for women and men to celebrate the “social, economic, cultural, and political achievements of women.”

Here at cred, we are proud to partner with a number of dynamic women speakers across industries to help share their stories, wisdom, and unique perspectives on what’s next in innovation and entrepreneurship. As a women-led company ourselves, cred recognizes the importance of having strong female leaders who are not afraid to rattle their industries and inspire movements for generations to come.

According to the 2018 Pew Research Center’s Data on Women Leaders study, only 4.8 percent of CEO positions at Fortune 500 companies were held by women. We hope to see this number grow over time as we continue to work with outstanding female leaders to give them a platform to broadcast their voice. (Related: credTen: Top Ten Conferences in Female Entrepreneurship)

Today, we celebrate the amazing women we see on the stage, in our office, and around the world.

See below for a sample of some of our amazing women speakers.

Know a female founder whose voice should be amplified? Send them our way hello@credpr.com.

 

2018: A Year in Review

 
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For cred, 2018 has been a year of winning. From January through December, we’ve achieved multiple milestones such as growing to a team of 20 people, opening an office in Sacramento, and ramping up our Events Management arm of the business. As we wrap up 2018, we’re excited to reflect on the year and highlight one win from each month.

January

We said hello to our new home at the brand new WeWork Montgomery Station in San Francisco’s Financial District. We love our new location, with easy access to BART and public transportation and endless lunch options.

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February

The blog launched the first post of our credTen series, which highlights the top 10 events across different industries. These lists have become the most popular posts on our blog and we look forward to building out more in the months to come. A few of our favorites include our credTen for events in marketing, blockchain, female entrepreneurship, and design.

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March

It was Pi Day (3.14) at cred and there was no shortage of pie at the office! Since the launch of our cred Culture Club, a group designed to plan events and sustain our strong company culture, we observe engaging holidays like Pi Day with a celebratory treat or activity in the office. To stay in the loop with our office culture (and office dogs), follow us on Instagram.

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April

We continued to partner with Hamilton Families, a San Francisco-based organization on a mission to end family homelessness. Having volunteered at their kid’s carnival and wrapped Christmas gifts in previous years, our team endearingly refers to the organization as “Ham Fam.”  Throughout 2018, cred volunteered with Hamilton Families by participating at Friday night bingo nights and donating Christmas stockings.

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May

cred turned 3! We took our birthday celebrations to Neyborly Union Square, a modern and chic art gallery here in San Francisco, and reflected on some of our major accomplishments, including confirming 1,800+ speaking opportunities for our clients, growing our team to 17, building a database of more than 7,500 events from scratch, and launching our first official internship program for summer 2018.

June

Our team had the pleasure of volunteering at Hustle Con, hosted at Oakland’s historic Paramount Theatre. Hustle Con is an annual event started in 2014 to answer the question: what does it mean to hustle? We’ve secured speaking opportunities at multiple events put on by The Hustle for our clients and love working with their team.


P.S. If you want to ramp up your speaking strategy, feel free to reach out to hello@credpr.com.

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July

Our fearless CEO Caitlin Bartley spoke on a panel of female founders at the She Leads breakfast hosted by WeWork. Caitlin shared insight on how she started cred and provided practical tips for female founders.

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August

We had our first cred Cupcake Wars in honor of Cupcake Day on August 19! Who knew there could be so many talented and competitive bakers (and cake lovers) on one team? With four judges and nine bakers, three winners were selected for best taste, best design, and best apron. We all enjoyed a week-long sugar rush due to endless homemade cupcakes, but agreed it was worth it.

Until next year, Cupcake Wars, until next year.

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September

September was a productive and memorable month for our Events Management team. We put on two events in one week— plus three events packed into one day shortly after! Check out Caitlin’s recap on one of these events here.

Going into 2018, one major focus was to grow the Event Management side of the company and we did just that! We worked with multiple clients to coordinate events, from one-day summits to multiple-day conferences. The team planned and managed a total of 19 events in 2018 alone.

Interested to learn more about how we can help you with your event? Email us at events@credpr.com.

October

We reached our largest team size to date with 20 employees strong. One reason for this growth was launching our brand new office in Sacramento! We’re thrilled to have expanded outside of the Bay Area in 2018.

November

We put on our first international event in cred history! Our Events Management team flew across the pond for RampUp London, which attracted more than 300 attendees at the prestigious Savoy Hotel, the sister property to Fairmont San Francisco where RampUp SF is hosted each year.


December

We took to Livermore Valley for cred’s Holiday Party. To commemorate our incredible growth and success this year, our team spent an afternoon at Rubino Estates Winery for wine tasting, lunch, bocce ball, and a Secret Santa gift exchange.

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Thanks for the memories, 2018! Looking forward to an epic 2019.

 

Reflection: My Time as a cred Intern

 
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From working at Greenbrier’s Crisis Con to pitching clients for top tech events, our fall intern Helen Matt was an essential part of the cred team. During her time here, she worked behind the scenes assisting with the planning of several events and securing some great wins for our clients. Don’t just take our word for it—check out what Helen had to say about her five months as an intern at cred:

cred: Describe a typical day in the life of a cred Intern.

Helen Matt: My days are usually filled with a wide variety of projects! I really appreciate that I had the chance to see all aspects of the company, from the speaking side to the events side and social media/website strategy.

cred: What was one of your favorite projects that you got to tackle?

HM: When I first started, I was introduced to NGP Capital’s World of Connections conference planning and I worked on it up to the day of the conference. When it finally all came together and I got to see my work pay off, it was so rewarding!

cred: What was one thing that surprised you about working at cred?

HM: I was really surprised to see how much goes on behind the scenes when securing speaking opportunities! From the initial outreach to keeping relationships with event organizers, the whole process is very calculated and requires a lot of hard work!

cred: Biggest takeaway?

HM: With any small company/startup, the work everyone does on a daily basis REALLY matters (even if you’re an intern!). It is really important to stay organized to finish all of your projects on time.

cred: What do you think makes a successful intern?

HM: An internship is all about learning. To get the most out of your experience, I think you should be open to projects from all sides of the company to find out what you do/don’t like. I also think it’s important to take initiative and spearhead tasks that need to be completed instead of waiting for someone to tell you to start.

cred: What’s one thing you’ll miss about cred?

HM: The people, of course! The company culture is awesome and everyone is so nice and supportive. They definitely made the Ohio to San Francisco transition very smooth.

cred: What event was your favorite?

HM: Again, it would have to be NGP. Seeing an event come together after months of work is so rewarding!

Interested in applying for the cred Intern program? Email work@credpr.com.

 

Introducing credSac!

 
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Sacramento: the farm-to-fork capital, home of Lady Bird and, now, the location of cred’s second office! We opened the doors to our first location outside the Bay Area in late October at CoWo Campus, a coworking space for entrepreneurs and creatives alike. With a lots of natural light, a spacious private office, and flexible community space, credSac’s ready to get some more inspiring speakers onstage!

Senior associate (and Sacramento native!) Anastasia, led our expansion by touring various coworking spaces on the grid and helping hire two more PR pros to join the family—Arianne Ortegaray and Claire Nobles. She also teamed up with CEO Caitlin and Managing Director Stephanie to furnish and decorate the new space. . .and most importantly, to test all of Ikea’s desk chairs to find the comfiest ones.

In case you’re not familiar with Sactown, we asked our credSac team to share their favorite parts of working and living in the state capital:

Claire, Coordinator
The people here make this city feel like a small town—everyone’s super friendly, and there are tons of startups that call Sacramento home. Also, love the craft beer here. There are over 60 breweries in the area and seems like new ones pop up every day.

Arianne, Associate
I’m new to Sacramento, so everyday I feel like I get to discover something new about the city! There’s a lot of cute little neighborhoods with new restaurants, bars, and coffee shops popping up all the time. It’s also close to different national parks, which makes it easy to spend weekends exploring the outdoors.

Anastasia, Senior Associate
Sacramento is my hometown so I may be a little biased - but I’ve lived all over the US and the world (Germany, Australia, New York, Florida, Ohio, Massachusetts, etc.) and it’s really one of my favorite places. #1 thing I’d call out is our system of river trails—for those who love to get outside for walks, runs or bike rides - this town is for you.

 

Meet cred’s Fall Intern

 
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The cred intern program is not your average internship! We don’t ask you to fetch the coffee, run errands, or take our snack orders. Instead, we ask you to help plan events for some of the biggest brands and thought leaders in the industry, pitch clients for some of tech’s biggest events, and so much more.

What does it take to be an intern at cred? You need to be a rising student in your senior year of university, love a fast-paced environment, be enthusiastic about all things PR and events, and have a proactive attitude.

So, who has met all of these requirements? Meet Helen Matt, our cred intern this fall. Here are some quick facts about Helen:

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cred: Where are you going to school and what are you studying? Why did you choose to study that subject?

Helen Matt: I’m going to Miami University studying Interactive Media Studies! It is a mixture between business, communications, and design in media so it encompases everything that I wanted to study all in one!

cred: Can you tell us a bit about yourself?

HM: I’m from Cincinnati, Ohio. My dogs are big mops with dreadlocks. I’m a little obsessed with true crime Netflix documentaries, and I am my happiest when I’m laughing with my closest friends.

cred: What do you want to achieve while interning at cred?

HM: I want to get more experience in the PR and communications industry! Being event specific, cred is so unique and niche that it gives you more insight on events than other firms.

cred: If you could only eat one food for the rest of your life, what would it be?

HM: Quesadillas with chips and guac all day every day.

cred: Can you give us one interesting fact about yourself?

HM: I met Nick Jonas in high school.

cred: What is one thing you want to accomplish in the next five years?

HM: I want to make San Francisco my permanent residence!

 

Time to Cast your Votes: SXSW Panel Picker is Live!

 
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Each March, 70,000+ people head to Austin, TX, for SXSW, but did you know the festival and conference gives the public a say in deciding who will appear on its stages? Through PanelPicker, you can vote for the conference sessions you’d most want to see at the event. cred submitted our clients in 15 sessions this year, covering a range of topics from cryptocurrencies and AI exoskeletons to diversity behind the camera and using data for good.

You can explore all our sessions below. We’d love if you voted for your favorites; PanelPicker closes August 30!

cred Client: Ayasdi
Trust Challenge: Why Explainable AI is not Enough

cred Client: Foundation Capital
Unlocking the Blockchain Trilemma
Watch out Silicon Valley: Rising LATAM Rech Scene

cred Client: Hawke Media
Where’s My Money? Surviving Shifts in Advertising

cred Client: Mighteor
Women in Film Behind-the-Scenes

cred Client: MuteSix
For Women, by Women, Knowing Your Audience

cred Client: Olivela
Innovation in Retail & Purpose: CARE & Olivela

cred Client: Periscope Data
Strategies for the Diversity & Inclusion Journey
Data for Good: Conversation with Crisis Text Line

cred Client: Ripple
Blockchain Behind the Hype: The Ripple Effect

cred Client: Selligent Marketing Cloud
Marketing in the Era of the Entitled Customer

cred Client: SoulTour
Working with Soul: Ritual Designs in the Workplace

cred Client: Voicera
Powering Productivity at Work with AI Exoskeletons
Behind the Intelligence: Active and Passive A.I.

cred Client: 500 Startups
Made in China: Crypto, Exchanges, Trust and More