liveramp-logo-612fe200d9f96ab16a3493d572ce04a23b8c5b33107774b702fb129f43b5e68a.png
 
 

Here’s a quick look at our 2019 spring roadshows!

RampUp on the Road Columbus: April 9 - Discussed the importance of observing your marketing efforts through a consumer-first lens, as well as how beneficial it is to involve the entire team in the customer journey.

RampUp on the Road Atlanta: April 11 - Jim Nail, keynote speaker in Atlanta and Principal Analyst at Forrester, spoke about using empathy to improve the customer relationship— a theme we saw throughout the entire spring roadshow lineup.

RampUp on the Road Denver: May 14 - According to Jeff Smith, General Manager of Brand and Agencies at LiveRamp, it is the era of personalization. Focusing specifically on consumer-privacy uncertainty, the shift from target marketing to personalization is absolutely imperative.

RampUp on the Road Seattle: May 16 - Keynote speaker Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester, shed light on the key to maintaining customer loyalty: shifting from one-to-one marketing to one-to-moments marketing.

RampUp on the Road DC: May 21 - Learned our differences shouldn’t go unnoticed. In order to invent a better future, policymaking groups and omnichannel strategy-focused agents can collaborate to solve the consumer-privacy issues of the present.

Read more on our blog here.