Developing the Women Leaders of Tomorrow at the GUILD’s Serendipity 2019


A classic scene from The Sandlot echoes across generations: Ham and Phillips on a baseball field, dueling it out in a war of words. A string of insults bubble up into one final blow, the comeback to end it all: “You play ball like a girl.

If only Ham or Phillips could be so lucky.

Last week, we had the pleasure of attending the GUILD’s annual women’s summit Serendipity. Held at the General’s Residence at Fort Mason in San Francisco, the one-day conference gathered women across diverse backgrounds and experiences to share their inspiring stories on entrepreneurship, leadership, investing, and emerging industries. 

With an agenda packed with workshops, experiences, 1:1 mentorship, and engaged talks, Serendipity offered attendees the opportunity to curate their own schedules and address individual needs for personal and professional growth. The energy of the venue radiated an inviting atmosphere, bringing together an exciting mix of backgrounds and a feeling of mutual support among the attendees. If you weren’t in a conference room attending a session, there was ample opportunity to network and engage with fellow attendees and women professionals.

Serendipity kicked off the morning with workshops tackling challenges felt by many emerging professionals today—from effective techniques to reduce stress to networking for introverts. The agenda continued with panels and talks from inspiring women across industries including tech, food, health, and investing.

Sara Holtz, host of podcast Advice to My Younger Me, led an intimate workshop about the power in pushing back, and how saying “no” is a critical work and life still. She shared specific advice on how to confidently and effectively say “no,” and questions we can ask ourselves to make sure our decisions mirror our values and prioritize our wellbeing. 

“What are you giving up by saying ‘yes’?” — Sara Holtz

Lunch was sponsored by catering company Chewse, whose founder and CEO Tracy Lawrence spoke on panel discussing “The Future of Food.” Tracy spoke alongside Copia Founder and CEO Komal Ahmad and BiteUnite Founder Patta Arkaresvimun, with Parsnip Founder and CEO Sally Rogers as moderator. The panelists shared their perspectives on using food to connect to communities, addressing touchpoints from catering to cooking to food waste management.

The day continued with engaging talks from speakers such as Hint Founder and CEO Kara Goldin, who chatted through her journey on fighting for consumer rights around clean water, and Spero Ventures Partner Ha Nguyen, who discussed how to think like an investor, and the dos and don’ts when raising capital.

The day celebrated, educated, and inspired us in the power of women, and left us with the drive to harness our own strength to become better leaders of tomorrow—proving that perhaps, in baseball and in life, it isn’t so bad to play ball like a girl.


Connecting the Data Dots at Synapse 2019

Connecting the Data Dots at Synapse 2019

If the future is a future without cars, parking garages will make pretty cool event venues (or office spaces, like cred client @PeriscopeData’s HQ). 

This past week, Segment held their annual user conference Synapse—a two-day conference with more than 30 sessions focused on how to harness your customer data effectively and use that data to grow—at SVN West (a converted parking garage).

KNOW Identity Forum San Francisco: The Future of Digital Identity Platforms

KNOW Identity Forum San Francisco: The Future of Digital Identity Platforms

This past Tuesday I had the pleasure of sitting in on the KNOW Identity Forum San Francisco, a series of one-day intimate discussions hosted by  One World Identity. Throughout the evening, digital Identity specialists shared their thoughts on the past, present, and future of identity in business. 

Wonder: CreativeMornings San Francisco


This morning, we had the pleasure of attending the Creative Mornings SF June event centered around the theme of “Wonder.” Nestled into the General Assembly SF, we listened to Lea Redmond share her stories and advice of finding positivity in disappointment and rejection. 

Redmond is the founder of The World’s Smallest Post Service. This morning she shared her journey of creating her business and how she combated the ups and downs along the way. Redmond uses prismatic thinking—reframing your thoughts and mindset to lead to a positive outcome–to see any ‘no’ as a huge ‘YES.’  She discussed how prismatic thinking is about finding the good in the bad, or the rainbow on a rainy day. This sort of thinking is what led Redmond to run The World’s Smallest Post Service, launch a sticker line, sell reusable tote bags and even release a book. 

As Redmond said, “If we are able to find delight in being wrong, we are well on our way to seeing new things.” It’s thoughts like these that have kept Redmond going and have pushed her to overcome the no’s. She has taken each no, each rejection, and spun it to make different versions of her goals. Redmond leveraged her creativity to find her own version of success. What Redmond shared with us this morning is that creativity is important, especially in the face of rejection. If we want to pursue what matters and what is meaningful to us, it is important not to settle at no. 

It is this mindset that has pushed Redmond to find joy and success in what she does, and what has inspired other entrepreneurs to advance their businesses. 


Here at cred, we see this sense of wonder from many of our clients and are thrilled to work with them as they continue to inspire the way we think. With a mission to “help people undo the knots in their head,” Muse Co-Founder Ariel Garten empowers the value of reshaping one’s thinking to build a richer life through meditation and “rewriting self-debilitating fake narratives that hold us back.”

Find out where the next CreativeMornings is happening near you by visiting here and get inspired!

This credBlog post was written by Caraline Pham, our cred Summer Intern


Women@DockerCon 2019: Issues and Opportunities Facing Professional Women Today


This week, I attended the Women@DockerCon Summit, a private forum for women in tech to connect, discuss, and engage with each other, at Moscone West in San Francisco. This Summit preceded DockerCon, a 3-day technology conference organized by Docker, Inc., and brought together women (and a handful of curious men) in tech in a space where they could freely discuss the issues and opportunities facing professional women today. The event included a workshop and two panels complete with a stage full of lady bosses.  

Women@DockerCon allowed attendees to share their success stories, voice their concerns, and ask for help in a room of supportive strangers. Everyone—from pioneers in the modern women's movement, to the software development directors, to the participants in the audience—had something impactful to say about their experiences while working as a woman.

Communicating with Presence

“Half the people have Imposter Syndrome, the other half don’t know what they’re doing.”

Have you ever felt like a total fraud and that at any moment everyone around you was going to realize how little you know? Good news—you’re not alone! Francine Gordon, a professor at Santa Clara University has spent years working with women who consistently doubt their abilities, a sure sign of imposter syndrome. She explained that, like a duck swimming, you see the movement, but not the vigorous peddling underwater—everybody is working equally as hard, you just don’t see it!

Francine’s workshop began three questions:

  1. What situations trigger your feelings of being a fraud?

  2. What have you held yourself back from because you felt like a fake?

  3. What has been the most effective way of managing these circumstances?

One participant shared that she makes sure to speak up within the first 10 minutes of a meeting. She uses this tactic to hold herself accountable and ensure that she doesn’t succumb to self-doubt. Another shared that she was hesitant to ask the dumb questions in an important meeting, but she wished she had after Bill Gates came in confidently asking all the “dumb questions” she was thinking.

Investing in an Inclusive Future

Next were the panels where a wide range of fields were represented, such as venture capital, human resources, insurance, and more. They spoke on best networking practices, how to handle awkward situations in the workplace, and what they’re excited about going forward in their careers.


XFactor Ventures Investment Partner Erica Brescia focused on investing in companies with at least one female founder. She built her network by leveraging supportive communities like the Female Founders group on Facebook.

Angel investor Susan Kimerlin shared the best way to learn about your industry: finding somebody doing something interesting and seeing how you can help.

Backstage Capital Director Brittany Davis is excited about seeing a positive trend in female founders at the companies she’s investing in.

Working While Female

CloudBees Senior Director of Global Human Resources Ellen Thorne explained that surrounding herself with a highly technical team allowed her to build important skills that wouldn’t have evolved otherwise.

New Relic Senior Director of Customer Marketing Cynthia Hester shared her best kept secret, “saying ‘thank you’ is the best way to say ‘no’ without pissing anybody off.”

Cisco Vice President of Global Marketing Aruna Ravichandran mastered the art of calculated risk, even if it meant taking a demotion and leading her family to think she was having a midlife crisis.

Liberty Mutual Insurance Director Honey Williams recounted how working at Subway and later dropping out of the AirForce sounded like failures, but those experiences taught her that you can’t be scared to make the decisions that are right for you, even when everyone around you tells you otherwise.

Being surrounded by so many powerful, bold women at Women@DockerCon reminded me of how much we can accomplish if we join forces and help each other take the next right step.


How’s Your Data Game? An Inside Look at Strata Data Conference


If you are in an industry that touches data and engineering (who doesn’t these days?), there’s no doubt you’ve heard about O’Reilly events and specifically Strata Data Conference (@strataconf). If you didn’t have a chance to attend this year, we’re giving you an inside look at what went down this week when the cred team attended Strata Data at Moscone Center in San Francisco.

Who was on stage?

Only the best and the brightest in the data space, including amazing fierce women leaders.

Amy O’Connor (@ImAmyO) kicked off the main stage content on Wednesday with her keynote on “The journey to the data-driven enterprise from the edge to AI.” As Chief Data and Information Officer at Cloudera, she talked about how the company “drinks its own champagne” by running Cloudera on Cloudera and what they’ve learned on their journey from the edge to AI.

On Thursday, former data scientist and product manager at Airbnb Theresa Johnson (@missjohnson) talked about how she organized uncertainty at Airbnb and why black box models are not helpful. She talked about the internal tools they built to drive an end-to-end metrics forecasting platform, leveraging machine learning, Bayesian inference, TensorFlow, Hadoop, and web technology.

Did it get technical? You bet it did!

On Wednesday, Sonal Gupta, Research Scientist at Facebook, taught us about natural language understanding in task-oriented conversational AI. She outlined a way to do more advanced compositional understanding, which can understand cross-domain queries, using hierarchical representations.

We love seeing our cred clients on stage, especially CTO Sourav Dey (@resdntalien), who always brings his personality to very technical topics. He did two talks this week, I caught his second on Thursday where he talked about how to attack clustered data with Mixed Effects Randomized Forests (MERF).

Who wants some swag? Let’s check out the Expo Floor.

From professional headshots and massages to “techtris” and skee ball, the fun never stopped at the expo.

We were excited to stop by the Okera booth and congratulate them for their win for Most Disruptive Startup. Their platform tackles the hardest issues behind data access and governance across distributed environments.

Sippy cups are no longer just for babies—this one is for WINE! The team at Alteryx must have known cred was coming, this was winner of favorite swag grab of the day. We also learned a bit about the company, which offers an end-to-end self-service platform for data science and analytics.

We also snagged some cool socks and stickers from Talend, a recognized leader in cloud data integration and data integrity.

Last, but certainly not least, we chatted with our good friend Jonathan Symonds, CMO at Minio, about the company’s open source, enterprise-grade, Amazon S3 compatible object storage. Also got some pretty cool T-shirts to boot.

Should you attend Strata Data?

If you fall into one of the three categories below, we definitely recommend you check out the next Strata Data Conference or one of the other great upcoming O’Reilly events.

  • Work in data & engineering? This is a great opportunity to learn the latest and greatest tools in the industry, network with your peers, and potentially snag that next great job.

  • Company with a data science & engineering team? If you’re trying to recruit top talent in the data science & engineering space, Strata Data is the place to connect with prospective candidates.

  • Company looking to better incorporate data into your business? Attend sessions to see the many cutting edge ways data is being applied within companies across industries and visit the expo floor to meet some amazing companies who may be able to help with your data game.

Want to speak at an event like Strata Data? Get in touch and we’ll see if cred can help you get on stage. Also follow us on Twitter for more great event news and recaps.


Texas Forever: Celebrating Ideas and Innovation at SXSW 2019


As cred’s resident Texan, my home state is known for many great things—cowboys, the Alamo, and one of the best conferences in the world (in my humble, Austin unicorn opinion): South By, aka South by Southwest (SXSW)! An annual festival happening every spring in Austin, SXSW is part conference and part film and music festival, with the goal of bringing together leaders and thought provokers across all industries to share their knowledge.

Along with listening to talks from the likes of Stacey Abrams, Brené Brown, Kimberly Bryant, David Byrne, and Tim Ferriss, I was able to see cred speakers like Elizabeth Giorgi, Founder & CEO of Mighteor, Edith Yeung, Partner at 500 Startups, David Schwartz, CTO at Ripple, and Omar Tawakol, CEO & Founder at Voicea, take the stage and share their thoughts on the future of health, tech, politics, entertainment, and much more.

Here were some of my top three favorite talks:

Featured Session: Blockchain Beyond the Hype: The Ripple Effect

In front of more than 600 attendees, Ripple CTO David Schwartz spoke candidly about cryptography and the future of blockchain. Joined by Business Insider Editor-at-Large Sara Silverstein, David discussed his interest in bitcoin, the difference between XRP and Ripple, SEC regulation laws, and why XRP is not a security.

Keynote: A Cultural Crystal Ball

In front of a packed house, Bozoma Saint John, CMO at William Morris Endeavor, and Ashley Graham, model and host of the Pretty Big Deal podcast, discussed how to spot trends that will be the next big thing. The session dove into how being authentic has helped them navigate trends and how they have each developed or impacted the culture in their industries.

Filled with golden nuggets of wisdom throughout their talk, Bozoma’s message of “staying quiet and really paying attention to the world around you,” for new ideas and inspiration is something that I’ll be practicing.

Keynote: Shirley Manson & Lauren Mayberry with Puja Patel

Lead by alternative music powerhouses, Shirley Manson, Garbage frontwoman, and CHVRCHES vocalist Lauren Mayberry, this panel, moderated by Pitchfork Editor-in-Chief Puja Patel, discussed their experiences as women in the music industry, how growing up in Scotland helped shape them into the people they are today, how they stay creative, and how social media impacts them in both positive and negative ways.

Curious about where else cred has been so far? Check out our other event spotlights here!


Water for Peace: CreativeMornings Sacramento

CreativeMornings Sac 1.jpg

The third Friday of the month means one thing at the Urban Hive, home of our Sacramento office: CreativeMornings!

CreativeMornings is a breakfast lecture series serving the creative community. Local chapters from cities around the world host monthly events to celebrate their city’s creative talent and open their space with like-minded individuals. The Sac chapter of this international event series features a rotating list of speakers, breakfast, and—of course—coffee. 

At today’s event, doors opened at 8:30 a.m. and attendees enjoyed breakfast burritos and fresh fruit from a local co-op and sipped on fresh local coffee. The main event began at 9:00 a.m., with an opening from CreativeMornings Sacramento host Rebecca Plumb. As always, she read the CreativeMornings Manifesto, which begins, “Everyone is creative,” and set the tone for the talk.

March’s theme, picked by the CreativeMornings Perth, Australia chapter, centered around water. Who better to speak to this than La Mission Por Vida Founder William Mendoza? Through his nonprofit organization, William works to bring clean water to developing countries and has impacted more than 1.5 million people globally.

William shared his story of addiction and how it led him to start the nonprofit. To William, “Water is hope, opportunity, progress, [and] education.” Through providing access to clean water, William believes he helps bring peace to communities.

The event wrapped up with Q+A from the audience. We left feeling inspired by William’s story and his work to improve the lives of people around the world. We’re proud to work with organizations and companies that share this same vision for social good—including fashion eCommerce site Olivela, which donates 20% of all its proceeds to support educating girls worldwide, and Cathay Pacific Airways, which was the first airline to invest in a biofuel company and has committed to reducing their net carbon emissions by 50% against 2005 levels by 2050.

Interested in learning more about CreativeMornings? Check out their website to find your local chapter, and maybe we’ll see you there!

The credSac office closed. Check out our brand new office in SF.