SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs. They host their flagship events SaaStr Annual and SaaStr Europa every year along with Workshop Wednesday, an ongoing series of weekly digital events and themed digital events focused on key areas like AI, Enterprise, and Venture Capital. SaaStr stands out for its ability to create thought leadership through engaging content and unique networking and mentorship opportunities. cred’s event management team began working with SaaStr in 2018 supporting all elements of content management for in-person and digital events and their CRO Confidential podcast series.
event goals.
The goal of SaaStr’s digital events and podcasts is to continue the sharing of tactical scaling knowledge from the best and most prominent leaders in B2B SaaS throughout the year. Their digital events and podcasts allow global attendees to enjoy live content regardless of if they can attend an in-person event. These events also provide an opportunity to deep dive into timely topics and specific attendee focus groups. Each digital event contributes to the community learning, engagement, and mentorship for which SaaStr is known.
how we work with SaaStr.
Speaker Management and Recruitment: cred collaborates with SaaStr to recruit the most established and notable speakers in the SaaS ecosystem to present digitally. The team helps assist in content ideation, digital event logistics, and speaker coordination. We ensure that all speakers are well-established thought leaders from a diverse range of demographics and backgrounds and enforce SaaStr’s industry-leading content guidelines and inclusion standards. We provide detailed communication services for every speaker through calendar invites, speaker briefs, emails, and prep webinars.
Content Management: SaaStr is known for having carefully crafted sessions, vetted for applicable takeaways that help attendees learn and grow. We work closely with each speaker and their team to ensure that all content follows conference guidelines, meets necessary deadlines, and is meaningful and actionable.
Digital Event Technology Setup and Coordination: We handle all the digital event technology administration and setup required for a live, interactive Zoom session and livestreaming across YouTube, LinkedIn, and X. We conduct all speaker tech checks and required prep for slide screen sharing and audience Q&A.
Onsite Management: On the day of each digital event, we act as session administrators and moderators. We first ensure all “backstage” tech is deployed correctly. As a session host, we welcome attendees, handle housekeeping announcements and introduce speakers with a short quick fire Q&A. During each live session, we monitor livestreaming and collect incoming questions from attendees. We then act as a moderator queuing up the most relevant questions and facilitating attendees to ask their questions live.
the results.
107 digital events and podcasts
80 Workshop Wednesday sessions 2022-2024
18 CRO Confidential podcasts 2022-2024
AI Day 2024
Build 2021-2022
Scale 2021-2022
Money 2021
Enterprise 2020-2021
Number of Speakers: 225+ speakers
Average Number of Attendees per session: 100
Average Number of Livestream views per session: 2,500
Speaker Diversity: Average of 49% of speakers were women
past speakers from.
just a few of the outstanding speakers we worked with
Jack Altman, Founder, Lattice
Tolithia Kornweibel, CRO, Gusto
Jennifer Tejada, Chairperson and CEO, PagerDuty
Jonathan Vassil, CRO, Toast
Sameer Dholakia, Partner, Bessemer Venture Partners
Alex Hood, Chief Product Office, Asana
Ben Chestnut, Co-Founder, Mailchimp
client/attendee feedback.
“Thank you for organizing the SaaS webinars.Appreciate you bringing together such great speakers with valuable advice.” - Workshop Wednesday attendee
“This session was awesome. As a technical SaaS founder who has just started doing sales this talk had gems for someone like me.” - Workshop Wednesday attendee
“Wednesdays are now my favorite days!” - Workshop Wednesday attendee
what’s next.
Digital events remain an important and compelling component of a comprehensive corporate event strategy- allowing attendees and speakers the accessibility and flexibility of our remote world and fostering connections regardless of geographic location. If you would like to connect with us about logistics planning, content support, and execution for your next digital event please get in touch.
