Bowery Capital is an early-stage venture capital firm focused exclusively on helping founders looking to modernize their business through technology. Since their founding in 2013, they continue to capitalize on the next generation of spend by identifying and investing in the best software businesses.

how we work with Bowery Capital.

On March 19, 2019 we were on site with Bowery Capital for their first Leadership Summit of 2019, focused around the role of the marketer. Unlike most thought leadership events we manage, Bowery’s Summits focus on tactical lessons learned from not your industry, but your position, whether it be in marketing, talent, finance, or sales.

From branding to hiring techniques, we were inundated with tactical learnings from some of the best of the best marketers in SaaS. We've summarized our learnings on the day here:

It was clear marketers play a key role within their organization. With an infinite number of possibilities and strategies to experiment with, Clare Carr, VP of Marketing at Parse.ly, showed us how carefully planning your marketing and content strategy helps build a long term, successful plan. She also touched on the importance of pushing back when people try and get in the way of your focus for ‘quick-wins.’

Services executed include: