In 2019, we teamed up with Blend to help them bring their new live event to San Francisco in spring of 2020. Still early in the planning process, the COVID-19 pandemic began to take shape and it became clear that an in-person event wasn’t going to be a viable option in May 2020. After weighing all the options, the decision was made to pivot this live event into a virtual customer summit, Forward. 

Surpassing their expectations and the industry average, Forward took place on May 19, broadcasting to over 800 lending-leader participants. The event featured three sessions with content from Blend’s leadership and product teams, and a panel of customers. 

Blend CEO Nima Ghamsari kicked off the event with a keynote address highlighting the current mortgage and lending climate, and how Blend’s products are helping their customers navigate this high refinancing volume world while adhering to new remote and drive-through only policies. Blend President Tim Mayopoulos led a panel of customers from Navy Federal Credit Union, BMO Harris Bank, and CrossCountry Mortgage discussing what kinds of trends they’ve been seeing in their own organizations over the past 60 days and how Blend products have helped them adapt. Finally, the Blend product team wrapped up the event with a deep dive into their product roadmap, showcasing new technologies that will allow lenders and borrowers to close on mortgages remotely and aid lenders in providing a quick, personalized experience.

Services executed include: 

• Marketing & communications

• Email copy for marketing communications 

• Virtual platform selection

Read more on our blog here