At the start of each year, we take a look back at our events database to find insights and trends from the year before. We’ve analyzed the busiest seasons for events, which months have the most deadlines for speaker submissions, and which cities have hosted the most in-person events. But 2020-2021 changed how we plan, speak at, and attend conferences—and also messed up our graphs.
This year we’re looking ahead, drawing on lessons learned and trends from the past two years to optimize how we approach speaking and events in the face of a changing landscape. In-person events are back on the rise, but uncertainty remains—which means prioritizing flexibility and safety is key when planning a speaking or events strategy for 2022.
Hybrid is front and center: Last year we wrote about the rising popularity of hybrid events, and know now they’re here to stay. Many events are keeping a digital-first mindset, even when offering an in-person event. With virtual events leading to greater accessibility, hybrid formats will continue to evolve.
People-focused content: Expect to see a continued focus on topical topics like mental health, the future of work, DEI, and sustainability. These have proven to be valuable and relevant across industries and to people at every role level.
Create spaces for connection: What we miss with virtual is the opportunity to network during evening activities, chat with colleagues between sessions, or go up to a speaker after a talk to ask a question. We see events continuing to fine-tune digital networking opportunities, and offer opportunities for attendees and speakers to connect through live Q&A and more intimate sessions.
Greater frequency: The accessibility of virtual means the industry is no longer confined to seasonality. We predict a shift away from busy seasons, and more emphasis on content that is available year-round,either through smaller event series or on-demand content after a scheduled event.
Want to learn more about planning a speaking or events strategy? Get in touch!
