Founded in San Francisco in 2013 and taken public in 2020, Shift is a leading end-to-end auto ecommerce platform transforming the used car industry with a technology-driven, hassle-free customer experience. Shift’s mission is to make car purchase and ownership simple—to make buying or selling a used car fair and accessible to everyone. Shift provides comprehensive, digital solutions throughout the car ownership lifecycle: finding the right car, having a test drive brought to you before buying the car, a seamless digitally-driven purchase transaction including financing and vehicle protection products, an efficient, digital trade-in/sale transaction, and a vision to provide high-value support services during car ownership.


how we work with Shift.

cred works closely with the Co-Founder of Shift, Toby Russell, to create more opportunity for conversations about the future of mobility, how to make electric and hybrid vehicles more accessible, and how technology is transforming payments and retail. cred has developed speaking goals, platforms and defined Shift’s target audience and industries. Focusing on speaking opportunities in mobility & auto, general tech & entrepreneurship, fintech, retail & eCommerce, cred helps Toby grow his thought leadership presence and Shift’s visibility.


Shift speaker we represent.

Toby Russell, Co-Founder

Toby Russell is Co-Founder of Shift, the platform to make buying and selling cars simple and accessible to everyone. Previously, he was Managing Vice President of Digital at Capital One, where he led the bank’s consumer technology transformation, including building the mobile capabilities that drive the majority of Capital One’s new customers and interactions. In 2007 Toby co-founded Taxi Magic, the first on-demand mobile transportation booking technology. He also led a $12 billion renewable energy and efficiency investment program for the US Department of Energy and has been a Project Leader at the Boston Consulting Group. He has a Doctorate from Oxford University.


Working with cred on my thought leadership has been a great experience! They’ve secured great wins at big events that focused on making electric vehicles more accessible. I have enjoyed being able to demonstrate the importance of this to different audiences.
— Toby Russell, Co-Founder, Shift

Toby’s speaking goals.

Increase Shift.com's visibility with consumers.

Stand out amidst the noise by creating opportunities to connect with potential business development partnerships.

Boost thought leadership by showcasing how Shift is changing the way we think about personal mobility.



Toby’s speaking platform.

How to Make EVs for Everyone a Reality

Moving Forward: Personal Mobility Will Shift in the Next 10 years

How Mobile Tech and Machine Learning are Transforming Payments

Embedded Finance: Why Every Company Should be a Fintech Company

From Startup to Public Company—The Ins and Outs of Growing Your Company

Digital Transformation: Transforming the Retail Experience with Mobile Tech


opportunities we’ve secured for Toby.

SXSW

TNW Conference

TechCrunch Live

Mobile World Congress LA

Ecom World

Finovate Fall

MOVE America

Payments Summit

eTail Virtual Summit

WorldFestival

Payments Canada Summit

AutoTech: Electrification & Advanced Propulsion

Global Sustainable eCommerce Summit

Around the Coin Podcast

The Future Car Podcast

For Fintech Sake Podcast

Transform if Forward Podcast

Voice of Fintech Podcast