LiveRamp helps ensure companies can access, use and unlock the value of owned and acquired data, regardless of current or future ecosystem changes. LiveRamp hosts a Sales Kick-Off (SKO)for their international sales team once a year for training and skill development, team building, introducing new products or services, and setting goals and objectives. cred supported LiveRamp on their virtual SKO in April 2021 as well as their in-person SKO in May 2022.

event goals.

The primary goal of a Sales Kick-Off (SKO) is to align the sales team with the company's vision and strategic objectives, ensuring everyone is working in the same direction. SKOs also serve to motivate and energize sales professionals, setting a positive tone for the upcoming year or sales cycle. They provide a platform for training and skill development, equipping the sales team with the knowledge and tools necessary to excel in their roles and meet their sales targets.

how we worked with LiveRamp.

  • Speaker management for virtual & in person SKO: We played a vital role in speaker management for Liveramp’s SKOs by working closely with the company’s designated internal SKO team to curate the agenda and speakers. Our involvement in speaker management included personalized speaker briefing documents, speaker coaching and rehearsals, content and presentation slides, deadline management, and aligning each speaker's message with Liveramp's goals and themes. Project management was also a core focus of the cred team for these events. This attention to detail contributed to a seamless and impactful experience for attendees, thanks to our guidance.

  • Keynote sourcing & management: For the virtual SKO, we managed logistics and content for headline speaker Allison Levine: history-making polar explorer, mountaineer, and team captain of the first American Women’s Everest Expedition.

    For the in-person event in May 2022, we identified and secured J.R. Martinez, Army Veteran, motivational speaker, and actor, as the event’s keynote speaker. He shared personal stories and insights while also resonating with the sales team's challenges and aspirations, making the content highly engaging and relevant. With our assistance in keynote sourcing, Liveramp's SKO set the perfect inspirational and motivating tone for the event. Our ability to select speakers who could connect with the audience ensured that Liveramp's SKO was not just informative but deeply impactful.

  • A/V coordination for virtual & in person SKO: We were very hands on with our A/V teams to make sure the content ran smoothly. We met with AV teams weekly prior to the event and built out the run-of-show with all stage (or virtual stage) requirements, timing, furniture needs if applicable, slide decks, videos, voice of gods, interstitials, and live stream information. Onsite, we tested each of these components on every stage, for every session and rehearsed with executive speakers to make sure that all aspects were perfect for show time. There is no detail too small!

  • Onsite management & day-of production: For the virtual SKO, our team managed the virtual ‘green room’ to perform tech checks and ensure speakers were on time and set up to present remotely. Onsite in Chicago for the in-person SKO, we greeted each speaker in the backstage green room, provided swag, and ensured they presented on schedule. We prepped each speaker regarding the onstage experience and logistics prior to show time. For both events, we worked closely with the A/V team to ensure sessions ran smoothly which involved multiple tech checks, run-of-show edits, and livestreaming tests to provide a smooth attendee and speaker experience.

the results.

  • Location/region:

    • 2021: Worldwide virtual

    • 2022: Chicago, IL

  • Venue/virtual platform:

    • 2021: We worked with Backstage Logic on this event’s custom landing page.

    • 2022: Fairmont Chicago

  • Event dates:

    • 2021: April 27th - 29th, 2021

    • 2022: May 2nd - May 5th, 2022

  • Number of Attendees:

    • 2021: 500

    • 2022: 1,500

  • Number of Speakers:

    • 2021: 49

    • 2022: 50

  • Number of Sessions:

    • 2021: 21

    • 2022: 22

 speakers.

Aside from each event’s keynote, we are leaving the internal speakers confidential as this was an internal and closed event.

 
 
 

2021: Allison Levine, history-making polar explorer, mountaineer, and team captain of the first American Women’s Everest Expedition.

2022: J.R. Martinez, Army Veteran, motivational speaker, and actor.

 

client/attendee feedback.

“You always make participating as a speaker seamless!” - Internal LiveRamp Speaker for Virtual SKO 2021

"We could not have done this without you.” - SVP at LiveRamp and Lead/Host of the Virtual SKO 2021

“Best decision I made was bringing you on the team!!!” - VP at LiveRamp and Content Lead on Virtual SKO 2021

“The content was amazing - internal and external speakers. I loved that it was all in same place too and easy to navigate.” - Attendee at In-person SKO 2022

“JR Martinez and his presentation was inspirational and captivating.” - Attendee at In-person SKO 2022

“All of the speakers were amazing!” - Attendee at In-person SKO 2022

what’s next.

We'd love to bring your sales kick offs and other internal gatherings to life. If you're interested in exploring how we can source inspiring keynote speakers, manage your content and agendas, coordinate with A/V, and find ways to engage and energize your organization through internal events both in-person and online, please reach out.