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SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs. They specialize in helping companies get from $0-$100m ARR through engaging content and networking in the SaaS community. SaaStr Europa brings all the SaaStr action to the European market. It has taken place in Paris, Barcelona, and now London! cred was brought along to assist with speaker, content, and agenda management.

event goals.

The goal of SaaStr Europa is to bring together 3,000 SaaS founders, VCs, and execs! The 2-day event includes 100+ workshops and sessions, 1000+ braindates and mentorship sessions, and 400+ VCs.

how we work with SaaStr.

  • Speaker Management and Recruitment: For SaaStr Europa, like all our SaaStr events, we work on ideation, recruitment, and management of all speakers- always focused on bringing the most well-respected and notable SaaS founders, thought leaders, and investors to the stage. We also work to ensure that all speaker lineups have 50/50 gender representation. We provide a white glove communications service for every speaker through detailed calendar management, newsletters, speaker briefs, emails, and webinars.

  • Agenda Creation and Management: We build event agendas in collaboration with the SaaStr team. Our agenda for SaaStr Europa included five tracks of speakers over two days, which we managed diligently for months leading up to the event. We aim to feature tactical topics that are timely and data driven but also evergreen for years to come.

  • Content Management: SaaStr is known for their high caliber content. We work with each speaker and their team to make each session as tactical as possible and rigorously vet topics and abstracts. We perform at least two slide reviews on every session to ensure content delivers to the expectations of the SaaStr community.

  • AV and Run-of-Show Coordination: We are very hands on with our AV teams to make sure the day runs smoothly. We meet with AV teams on a weekly basis prior to the event and build out the run-of-show with all stage requirements, furniture needs, slide decks, videos, voice of gods, interstitials, and live stream information. When we are onsite we test each of these components on every stage, for every session, to make sure that everything is perfect for show time. There is no detail too small!

  • Sponsor Speaker Management: We collaborate with event sponsors to ensure that all sponsored content sessions meet the SaaStr’s content standards and that they’re speakers have a seamless experience.

  • Braindate Management: SaaStr utilizes a platform called Braindate for curated networking based on topics of interest. The cred team manages all content on the platform, moderating hundreds of sessions to ensure all content guidelines are upheld.

  • Onsite Management: Our team got to enjoy the onsite experience in London! We welcomed each speaker in our green room, provided swag, and escorted them to their stage. We also managed registration at our pre-event speaker dinner at Il Bacino. We prepped each speaker on what the onstage experience would be, and offered optional dress rehearsals. We worked closely with AV and security to make sure each session runs seamlessly.

the results.

  • Location: London, England

  • Venue: Tobacco Dock

  • Dates of event: June 6th and 7th, 2023

  • Number of Attendees: ~3,000

  • Number of Speakers: 75

  • Speaker Diversity: 64% of speakers from under-represented groups, including women

  • Number of Sponsors: 35

  • Number of Sponsors with Content: 11

  • Number of Stages: 5

  • Braindates Moderated: 934 topics reviewed

  • Activities: Speaker / VIP dinner at Il Bacino

  • Special Swag: Nike windbreakers, t-shirts, mugs, water bottles, watches, socks, stickers, pins

  • Survey Results Highlights: 

    • How would you rate your session experience? 100% rated it a 5/5

    • Would you be interested in speaking at a future SaaStr event: 100% said yes

 speakers.

just a few of the outstanding speakers we worked with:

Hande Cilingir, Co-Founder & CEO @ Insider

Joe Thomas, Co-founder and CEO @ Loom

Daniel Dines, CEO & Founder @ UiPath

Sarah Polan, EMEA Field CTO @ HashiCorp

Bill Magnuson, Co-Founder & CEO @ Braze

Parker Conrad, Co- Founder & CEO @ Rippling

Edith Harbaugh, Executive Chair and Co-founder @ LaunchDarkly

Kyle Poyar, Operating Partner @ OpenView

Christine Edmonds, General Partner, Head of Analytics @ ICONIQ Growth

Stephanie Bowker, Co-founder @ OurSpace

Madeline Parra, CEO and Co-Founder @ PurpleDot

Job van der Voort, CEO & Co-founder @ Remote

attendee feedback.

“I haven’t seen many events that would be so attendee centered. The SaaStr team keeps on giving and delivering, literally non-stop. There is anything and everything you could wish for as an event participant, starting from great content, networking opportunities and formats that are second to none, great entertainment and fantastic catering.” - Attendee

“Hands down the single best event I’ve attended from a learnings point of view.”- Attendee

“Absolutely blown away by the quality of sessions at SaaStr LDN this year. A gold mine of thought leadership for scaling startups, DTM strategies and growth.” - Attendee

what’s next.

We look forward to helping SaaStr bring more events to life. We have previously managed SaaStr Paris and Barcelona, and look forward to continuously expanding SaaStr’s Europe presence. If you would like help with speaker management, content, or onsite management, please get in touch.