event management

Igniting Innovation at Equifax Spark

 

Last week, the events team headed south and joined Equifax for their first ever customer conference in Atlanta. More than 250 of Equifax’s customers and partners from financial institutions and Fortune 500 companies, including SunTrust, Bank of America, Cox, and CreditKarma, attended Spark to learn about the latest trends and industry insights in consumer credit.

In the spirit of sparking inspiration and innovation, Equifax Chief Data and Analytics Officer Prasanna Dhore opened the conference by sharing his personal journey as an immigrant and how he built his credit from zero over the decades. His talk highlighted the information asymmetry that can exist between credit consumers and financial institutions.

Day 1 of Spark continued with the announcement of a new strategic partnership between Equifax and FICO.  In today’s information age, Equifax and their partners have more data, technology, and analytics than ever before. More accurate customer views allow for smarter decisions for financial institutions and lenders, and more importantly, better credit access for consumers and a stronger economy for everyone. To accompany this philosophy, the  new partnership serves help lenders better understand their consumers.

The rest of the content followed the key themes of data, analytics, and identity. Notable sessions covered the significance of data indicators such as student loan history, employment trends, generational differences; new analytics technologies such as explainable AI that are powering tools to better understand and predict consumer habits and behavior; and the role of identity to combat fraud and mitigate risk.

Artists from the Sketch Effect were onsite to help capture all the key session points and spark-worthy ideas. Other conference highlights included:

  • Equifax and Moody’s Economic Outlook session: A deep dive into current consumer trends and indicators for 2020

  • Equifax’s Innovation Studio Expo: Hosted at the Infinity Club of SunTrust Park, data and analytic leaders demoed some of their latest cutting-edge tools and solutions

  • Erik Qualman’s energizing keynote: Voted the 2nd Most Likeable Author in the World behind J.K. Rowling, Erik offered a guide for leaders in the digital age  

After an eventful two days of thought-provoking content and demos, Spark left attendees feeling inspired and empowered to tackle the biggest challenges for our economy and consumer credit.

Interested in planning a customer conference like Spark? Let’s connect at events@credpr.com. See more of our event management here.

 

Brand Building @ Bowery’s Marketing Summit

 

This week we were on site with Bowery Capital for their first Leadership Summit of 2019, focused around the role of the marketer. Unlike most thought leadership events we manage, Bowery’s Summits focus on tactical lessons learned from not your industry, but your position, whether it be in marketing, talent, finance, or sales.

From branding to hiring techniques, we were inundated with tactical learnings from some of the best of the best marketers in SaaS. We've summarized our learnings on the day here:

It was clear marketers play a key role within their organization. With an infinite number of possibilities and strategies to experiment with, Clare Carr, VP of Marketing at Parse.ly, showed us how carefully planning your marketing and content strategy helps build a long term, successful plan. She also touched on the importance of pushing back when people try and get in the way of your focus for ‘quick-wins.’


Tami McQueen, Co-Founder at 31South,  encouraged attendees to think outside the box and get creative when building your lead gen strategy. Thought leadership and branding through experiences proves to be much more powerful in amplifying the right leads.

Overall, sessions throughout the day clearly conveyed an underlying tone of the importance of branding. Get your infrastructure set and align your team with your vision and mission, which will ultimately carries through to your messaging, website, sales efforts, and more.

Hope to see you at a future Summit this year!

  • People and Talent Summit on Thursday, June 20th

  • Sales Summit on Thursday, October 17th

  • Finance Summit on Thursday, November 21st

 

Connecting the Physical and Digital World @ Real World Talks

 
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Back by popular demand, Unacast hosted their 2nd annual Summit. This year, the team expanded the concept to include all kinds of real world data signals—with more speakers, more guests and more insights to gain. The event brought together data scientists, marketing technologists, product developers, app publishers, data tech journalists, and ad agency leaders to share their perspectives on location insights.

A common theme threaded throughout the day’s full agenda was”Transparency and Trust”; more specifically how data providers can confidently approach and communicate the way their data is being managed and handled safely and securely. As one of Unacast’s core values, attendees got a chance to understand the psyche behind how they are accurately approaching innovation and technology through a location-based lens.

One of the world’s leading data strategists, Dr. JT Kostman, who has led data initiatives for several U.S. intelligence, defense and security agencies, and the social media analysis for the 2012 Obama Campaign, talked about the evolution of data and how it’s diversified over time, stating we’re not quite there yet, but we’ve come a long way.

JT Quote.png

Other C-level thought leaders took the stage to engage in conversations around capturing ROI offline, how industries like GasBuddy and AccuWeather are leveraging location data, and a look at how UPS uses data to connect the physical and digital worlds.

Final thoughts: our outlook on our day-to-day interactions with places and spaces is about to drastically change as we see growth in technology utilizing location-based data.

Check out some highlights below!

RampUp on the Road: A Tale of Four Cities

4 cities, 5 days, 35 speakers, and 350+ brand marketers.

The fun doesn’t stop in March for RampUp. This Spring, we traveled across the US with RampUp on the Road, spreading the word of people-based marketing in four beautiful cities: Charlotte, Minneapolis, Los Angeles, and Seattle.

RampUp on the Road provides the opportunity to bring the most stellar content and speakers from the March event (you can catch up 2018’s recap here) to regional audiences in a smaller, more intimate setting. And in the spirit of customized targeting, each roadshow’s agenda and sessions are catered to the most relevant local industries and fields from FinServ and Insurance in Charlotte to Entertainment and Auto in Los Angeles.

Common topics covered at all roadshows centered around the importance of data (1st, 2nd and 3rd party), the blending worlds of TV and digital, and the creation, implementation, and measurement of a people-based strategy. We love hearing real accounts of lessons learned and success stories straight from the brand marketers facing these challenges everyday and helping to create an environment where they can all connect on the future of the industry.

Popular sessions focused on customer-centricity and targeted marketing. Standing-room-only presentations in every city featured engaging speakers- including Newcombe Clark, Global Director of Rapid Learning at AIG in Charlotte, Erin Gulden, AVP, Director of Content Marketing at US Bank in Minneapolis, and Andrew Christe, SET Data Manager at Southeast Toyota Distributors in LA. The roadshow in Seattle brought a lively discussion among Amy Ball, Advertising Senior Program Manager at REI, Tesäen Chavis, DMP Owner at Uber, and Kyle Roemer, Practice Leader of Analytics at Slalom Consulting in Seattle.

We also made sure to incorporate some bonus adventures including test-rides in porsches in LA and catching a hometown Mariners victory at Safeco Field in Seattle.

And the US tour continues… Fall is just around the corner. We’re looking forward to hitting four more cities: Chicago, Dallas, Philadelphia, and New York, see you soon at RampUp on the Road!

 
 

Interested in participating in one of these upcoming events or planning something like it? Let’s connect at events@credpr.com.

MIT AI Looks to the Future of Industries

All Eyes on the Future: Three Days of Supreme Content at MIT AI 2018

This past weekend, MIT Club of Northern California (MITCNC) hosted its second annual MIT AI Conference in San Francisco. For two days, MIT Alumni and leading AI experts from various industries gathered at the InterContinental Hotel for a series of fireside chats moderated by VCs and journalists. Attendees were also given the chance to bring their families and experience Kids Day on the third day of the event.

cred worked with MITCNC for months to coordinate the speakers and content for this one-of-a-kind forum on “The Future of Industries.”

Shuja Keen, President-Elect of the MITCNC giving welcome remarks. Photo by Maqsood Hakim

Shuja Keen, President-Elect of the MITCNC giving welcome remarks.
Photo by Maqsood Hakim

One of the most well-attended sessions of Day 1 of the event was  the “Applying AI Research to Production” session featuring Jeff Welser from IBM Research, Richard Socher from Salesforce, and Anima Anandkumar from Amazon AI. The 80-minute chat discussed where their work and research in data science has been taking these leading companies.

Another crowd favorite was the session “Spanning the AI Spectrum”, where our client, Joanne Chen of Foundation Capital, moderated thoughtful questions to Richard Rabbat of Gfycat, Jaime Teevan of Microsoft, Guy Satat of MIT, and Bruce Welty of Locus Robotics with Rory O’Driscoll of Scale VP.

Joanne Chen with Richard Rabbat, Photo Courtesy of Maqsood Hakim

Joanne Chen with Richard Rabbat, Photo Courtesy of Maqsood Hakim

The event wrapped its final day on Sunday with the true future of AI: Children, joining to show off their creativity and technical skills—using briefcases, laptops, python software and immeasurable excitement.

Here is a snapshot of activities:

  • How to Build a Drone- Sponsored by Flybrix

  • How to Build a Self-driving car- Hosted by Curiosity Machine

  • AR & VR Immersion Class Hosted by Upload

  • The Competition Robot of Cupertino Robotics Club on Exhibit

  • The Competition Robot of Missfits All Girls Robotics Team on Exhibit

Check out these photos from Kids Day:

 
 

MIT AI was a thrilling conference that left attendees of all ages excited for the Future of AI. We can’t wait for next year!

If you want help coordinating events like this, contact: hello@credpr.com

Bowery’s Marketing Summit Hits the Mark!

The Bowery Capital CXO Quarterly series made its way to San Francisco yesterday for its first Summit of the year with a focus on Marketing. cred worked with The Bowery Capital Team to coordinate a series of tactical chats and panels discussing Marketing for early stage SaaS Marketers. Eight speakers brought insight from their experiences in marketing roles at  Salesforce, Slack, Rubrik, SurveyMonkey, Oracle Data Cloud, and more.

The morning started with a captivating presentation by Bill Macaitis, former CMO of Slack, Zendesk, and Salesforce on “How to Grow Your Unicorn.” His talk was followed by Kara Wilson of Rubrik’s lively sermon about “How to Not F#@k it Up.” The audience was incredibly engaged as discussions around “What is Brand?” and “Scaling from 0 to 100M” brought panelists and the crowd into some spicy debating.  

Maria Pergolino, CMO of Anaplan ended the day with this message that was a crowd favorite:

Marketing:
Everyone sees it.
Everyone knows how to do it.
It costs a lot.

Click through the photos below to get a glimpse of the event! Keep your eye out for the next Bowery Capital Summit in June!

 
 

Driving the Data @ RampUp 2018

March 5th and 6th were filled with excitement as RampUp 2018 took over the Fairmont Hotel and the Masonic in San Francisco. We’ve been working with LiveRamp for months to secure close to 170 speakers for this rapidly growing convention of the brightest minds in Digital Marketing and data. We curated 48 sessions of panels, chats, and presentations all focused on the “future of marketing” for TV, brands, agencies, data owners, and publishers.

The first day kicked off with a great conversation between Wells Fargo CMO Jamie Moldafsky and LiveRamp’s Allison Metcalfe. One underlying theme of their conversation was how customers are at the center of everything.

Tuesday brought almost 2,500 attendees and a powerhouse panel of CMOs to kick things off, including former CMO of Airbnb - Jonathan Mildenhall, Cisco CMO - Karen Walker, TripAdvisor CMO - Barbara Messing, and Adobe CMO - Ann Lewnes. The five had an amazing chemistry onstage as they discussed the digital marketing ecosystem. 

Throughout the day, we loved seeing some of our clients show their expertise: Dan Greenberg of Sharethrough, Joanne Chen of Foundation Capital, Matt Keiser of LiveIntent, Thomas Walle of Unacast, Kamakshi Sivaramakrishnan of Drawbridge, Omar Tawakol of Voicera and finally Eva of Voicera (a bot who took notes during Omar’s session).

Nate Silver, American statistician and Author of The Signal and the Noise, closed off the event with an engaging talk about Data and Predictions. 

We’ve loved being involved the past three years as RampUp becomes one of the go-to events in the data-driven ecosystem. We're looking forward to great things for RampUp 2019!

For more Insight on the event, check out the RampUp Blog:

RampUp Day 1
RampUp Day 2

cred team @ RampUp 2018!

cred team @ RampUp 2018!