events

Bringing SaaS Overseas at SaaStr Europa 2019

 

More than 2,000 global SaaS founders, senior leaders, and venture capital firms gathered in the City of Light on June 12-14 for the 2nd Annual SaaStr Europa. Our event management team was onsite curating the two-day agenda with topics focused on how to scale your company’s growth in sales, people, culture, and funding.

Attendees heard from the best and brightest in cloud, including CircleCi, Algolia, Lucidchart, and unicorns like Talkdesk, Doctolib, and Twilio. SaaStr’s mission to “Share. Scale. Learn.” was prevalent throughout the candid and informative speaker sessions, and there were countless opportunities for attendees to meet and engage with SaaS thought leaders, VCs, and like-minded peers. Audience members were able to submit live questions through Slid.o, schedule braindates for more intimate mentoring sessions, and in true Parisian fashion, network with all day rosé.

Highlights from Day 1 included the Equality and Inclusion brunch–where SaaStr Founder Jason Lemkin reiterated SaaStr’s mission to promote diversity and encouraged attendees to join in prioritizing more inclusion in the space—and the Ingram Micro and SaaStr’s Startup Pitch Competition. During the hour-long competition, five startups presented pitches in three minutes in front of four investor judges. In the end, $75,000 in funding was awarded to three worthy companies. Process Street secured the coveted, premier title of “Most Likely to Be a Unicorn” and $50,000 to continue their growth.

Funding was a common theme for Day 2. Here are some key onstage takeaways from SaaS celebrity founders:

  • Raise 30-40% more than you think you’ll need. You’ll need it.

  • European (and international) startups can thrive without having to move to Silicon Valley, but U.S. partnerships and funding have an undeniable benefit.

  • Always be fundraising even when you don’t need it.

  • VCs have very little attention spans. Successful founders need to be salespeople.

  • Don’t forget that a “not now” can become a “yes” in the future.

According to Alex Ferrara, Partner at Bessemer Ventures, there are currently 61 $1B+ private cloud companies compared to 0 in 2018. There is no doubt the industry will continue on this trajectory and we’re excited to keep up with latest SaaS trends and leading innovators.

Didn’t have a chance to make it to Paris? SaaStr Annual is back in San Jose March 10-12, 2020. Join us there and check out our coverage from February!

 

How to Make Your Event Eco-Friendly

 
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Integrating sustainability into our professional and personal lives is an evergreen process. From carrying reusable shopping bags, to forgoing plastic straws, to choosing The Impossible Burger on a menu, sustainability efforts have become increasingly mainstream as awareness around the environmental impact of our habits grows.

Guided by the familiar mantra to “reduce, reuse, recycle,” we’re highlighting some ways the events space can better practice #goinggreen.

Reduce.

  • Go digital. - Put the agenda online! In addition to having the agenda on the event website, explore having your own app created or using a third party software, such as Bizzabo, to build out your agenda digitally. Often, these apps are interactive, allowing attendees to “favorite” sessions and message speakers. The best part? No need for a reprint should you have a last-minute change.

  • Cut carbon through catering. - If there’s food at the event, opt for wooden or compostable utensils and dishes. Catering companies are typically able to provide more eco-friendly alternatives to styrofoam plates or plastic forks—you just need to ask! Better yet, have the caterers bring compostable bins for any leftover food that can’t be donated. And don’t forget: no plastic straws! When ordering food, stick to a heavily vegetarian menu. For meat options, opt for poultry, as beef has a much heftier environmental impact—one five-ounce steak omites 331kg of carbon dioxide into the atmosphere, versus 64kg omitted by chicken. That’s equivalent of saving 29.6 gallons of gas, all by switching out one person's meal. (Washington Post, 2017).

  • Say goodbye to goodybags. - Stray away from goodybags! If you feel it is necessary to give your guests a thank you, reusable tote bags are a great option.

Reuse.

  • Give your materials a longer shelf life. - Having the year listed on the event website and certain materials is extremely important for clarity, but does it need to be printed on notebooks, T-shirts, and pens? If not, this is a great opportunity to reuse! Anything left over or unused from your event that year can be saved for the next edition.

  • Say no to plastic water bottles. - Make your event a plastic water bottle free zone! Encourage attendees to bring their own reusable water bottle, to be filled by water fountains or water refill stations around the venue.

Recycle.

  • Add recycling bins. - While it may seem obvious, ensure there are plenty of recycling bins throughout the event. Place them near trash cans to avoid someone tossing a recyclable item simply for convenience.

  • Have a donation plan in mind for left over items. - When event day finally comes to a close, take an inventory of what’s left over. Food can go to a homeless shelter or food bank, and explore donating other left-over materials to local classrooms, The Goodwill or The Salvation Army.

Interested in learning about how cred can promote and plan your next event? Connect with us at events@credpr.com.

 

5 Tips for Live-Tweeting at Conferences

5 Tips for Live-Tweeting at Conferences

Events present a great opportunity for people across any industry to practice their social skills—both in real life and online. Whether you have 10 or 10,000 followers on Twitter, sharing your takeaways and experiences at conferences gets you involved in conversations and boosts your social media presence. You don’t have to be an influencer or represent a brand account to be heard on Twitter—but there are a few things that can take your live Tweets to the next level.

Here are some tips for live-Tweeting at your next event.

credTen: Top Ten Conferences for Entrepreneurs

credTen: Top Ten Conferences for Entrepreneurs

When building a business, raising capital and maintaining healthy revenue is the first hurdle—but not the last. In a recent study of 2,700 entrepreneurs, respondents also listed marketing and advertising, recruiting, and employee culture as top challenges when running a successful company. Entrepreneurship events allow founders, leaders, and innovators to connect and share lessons on all the aspects that create a successful entrepreneur growing and scaling your company’s business, presence, and culture.

In this edition of our credTen series, we’re highlighting 10 events celebrating the entrepreneurial spirit.

Brand Building @ Bowery’s Marketing Summit

 

This week we were on site with Bowery Capital for their first Leadership Summit of 2019, focused around the role of the marketer. Unlike most thought leadership events we manage, Bowery’s Summits focus on tactical lessons learned from not your industry, but your position, whether it be in marketing, talent, finance, or sales.

From branding to hiring techniques, we were inundated with tactical learnings from some of the best of the best marketers in SaaS. We've summarized our learnings on the day here:

It was clear marketers play a key role within their organization. With an infinite number of possibilities and strategies to experiment with, Clare Carr, VP of Marketing at Parse.ly, showed us how carefully planning your marketing and content strategy helps build a long term, successful plan. She also touched on the importance of pushing back when people try and get in the way of your focus for ‘quick-wins.’


Tami McQueen, Co-Founder at 31South,  encouraged attendees to think outside the box and get creative when building your lead gen strategy. Thought leadership and branding through experiences proves to be much more powerful in amplifying the right leads.

Overall, sessions throughout the day clearly conveyed an underlying tone of the importance of branding. Get your infrastructure set and align your team with your vision and mission, which will ultimately carries through to your messaging, website, sales efforts, and more.

Hope to see you at a future Summit this year!

  • People and Talent Summit on Thursday, June 20th

  • Sales Summit on Thursday, October 17th

  • Finance Summit on Thursday, November 21st

 

credTen: Top Ten Conferences in Design

 
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There are conferences tailored for specific audiences like marketers, women entrepreneurs, and even blockchain enthusiasts, but there’s another big industry that deserves the spotlight for its innovative events—design. Gone are the days of boring design presentations in stuffy conference rooms, these days design-focused events are bringing together creatives/designers from across the globe in fun, creative, and interactive environments.  

In this edition of our credTen series, we’re featuring the top 10 events worth checking out for designers and creatives.  

IxDA Interaction Conference
February 3 - 8 | Seattle
Similar to SXSW but for designers/creatives, Interaction is a week-long event that hosts an Education Summit, leadership retreat, workshops, and culminates with a three-day conference. Focusing on “Design in the Wild” the 2019 event gathers designers from across the world to explore the edges of interactive design.
Tickets: $1,500

Harvard’s xDesign
February TBD | Cambridge
Started in 2012 in collaboration with the Harvard Graduate School of Design, Harvard Business School, and Harvard College, xDesign brings together over 500 creative thinkers, students, and notable designers to discuss the impact of design across industries.
Tickets: TBD

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AIGA Design Conference
April 4 - 6 | Pasadena
AIGA is back this year! This annual conference, which skipped 2018, brings together practitioners, researchers, and academics to discuss how design is changing and the impact it has on their fields.
Tickets: $1,400

Creative South
April 11 - 13 | Columbus, SC
An hour away from Atlanta, on the border between Georgia and Alabama, sits Columbus, South Carolina, home to Creative South. With a focus on the process and experience of design, this three-day conference gives designers actionable insights and takeaways they can use in their own practices.
Tickets: $447

HOW Design Live
May 7 - 10 | Chicago
Starting out as the HOW magazine in 1985 (which still exists today) HOW has transformed itself into one of the premier design events in the world. In May, over 4,000 attendees will converge in Chicago for four days of discussion around all things design and branding.  
Tickets: $1,295

99U Conference
May 8 - 10 | New York
99U is a two-day conference that brings together over 1,000 designers, creatives, entrepreneurs, and researchers to help them supercharge their work and make their big ideas happen. Featuring past speakers like Seth Godin, Simon Sinek, Brené Brown, and others, this conference is one that creatives/designers simply can’t miss.
Tickets: $999

Design Thinkers
May 28 - 29 | Vancouver
October 24 - 25 | Toronto
Held in both Vancouver in the spring and Toronto in the fall, RGD's DesignThinkers is Canada's only annual conference for visual communicators. Over two days, attendees will gain in-depth insight into trends and best practices in branding, design thinking, and design management.
Tickets: $675

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AWWWards San Francisco
May 8 - 9 | San Francisco
AWWWards, the most-visited digital design awards platform in the world, is coming back to San Francisco for their summer conference. Featuring speakers from the likes of Dribbble, Google, and Airbnb, this two-day conference aims at helping designers and developers discover trends, new technologies, and the secrets of the Internet.
Tickets: $425

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IDSA Interaction Conference
September TBD | Chicago
Hailed as “A New Kind of Design Conference” IDSA’s Interaction Conference discusses the power of design. With speakers like the VP of Design at Fitbit, Director of Global Design Innovation at PepsiCo, Inc., and many others, this conference brings together diverse perspectives to discuss the future of design.
Tickets: TBD

Seattle Interactive Conference
October 17 - 18 | Seattle
Part design, part marketing, and part general tech, Seattle Interactive Conference brings together the best of each world. With speakers like Jeff Miller, Head of Creative Strategy at Snapchat; Alex Chung, CEO of Giphy; and our cred speaker Jeremy Bailey, Creative Director of Product at FreshBooks, this two-day conference needs to be on your list.
Tickets: $499

 

RampUp on the Road: A Tale of Four Cities

4 cities, 5 days, 35 speakers, and 350+ brand marketers.

The fun doesn’t stop in March for RampUp. This Spring, we traveled across the US with RampUp on the Road, spreading the word of people-based marketing in four beautiful cities: Charlotte, Minneapolis, Los Angeles, and Seattle.

RampUp on the Road provides the opportunity to bring the most stellar content and speakers from the March event (you can catch up 2018’s recap here) to regional audiences in a smaller, more intimate setting. And in the spirit of customized targeting, each roadshow’s agenda and sessions are catered to the most relevant local industries and fields from FinServ and Insurance in Charlotte to Entertainment and Auto in Los Angeles.

Common topics covered at all roadshows centered around the importance of data (1st, 2nd and 3rd party), the blending worlds of TV and digital, and the creation, implementation, and measurement of a people-based strategy. We love hearing real accounts of lessons learned and success stories straight from the brand marketers facing these challenges everyday and helping to create an environment where they can all connect on the future of the industry.

Popular sessions focused on customer-centricity and targeted marketing. Standing-room-only presentations in every city featured engaging speakers- including Newcombe Clark, Global Director of Rapid Learning at AIG in Charlotte, Erin Gulden, AVP, Director of Content Marketing at US Bank in Minneapolis, and Andrew Christe, SET Data Manager at Southeast Toyota Distributors in LA. The roadshow in Seattle brought a lively discussion among Amy Ball, Advertising Senior Program Manager at REI, Tesäen Chavis, DMP Owner at Uber, and Kyle Roemer, Practice Leader of Analytics at Slalom Consulting in Seattle.

We also made sure to incorporate some bonus adventures including test-rides in porsches in LA and catching a hometown Mariners victory at Safeco Field in Seattle.

And the US tour continues… Fall is just around the corner. We’re looking forward to hitting four more cities: Chicago, Dallas, Philadelphia, and New York, see you soon at RampUp on the Road!

 
 

Interested in participating in one of these upcoming events or planning something like it? Let’s connect at events@credpr.com.

Hustle Con-nections: A Day of Hustling, Skee Balling, & Networking

 
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Brought to you by cred...connecting thought leaders through speaking & creating environments that inspire.

“What does it mean to hustle?”
We all know & love The Hustle as the daily email with the latest updates on tech, business, and deals deals deals. Yet, very few are aware that Hustle Con, the annual conference, is what started it all back in 2014 to answer the question: what does it mean to hustle?

Hustle & Flow (through the Paramount Theatre)
Last Friday, 2,000 hustling entrepreneurs—non-technical and technical enthusiasts alike—gathered in Oakland’s historic Paramount Theatre to see speakers from companies like BARK, Instacart, Ellevest, MVMT, and 1-800-GOT-JUNK discuss how they got started, how they grew, and what they learned along the way. Mixing old with new, interactive booths from Microsoft, WeWork, Premier Talent, and Salesforce stood throughout the 1930s art-deco halls of the theatre.

Attendees were greeted with breakfast, coffee served by Algorithm Coffee Co., and lively music blaring in the background, packing the theatre with exciting energy. Opening remarks were made by Sam Parr, CEO & Founder of The Hustle, asking everyone to “be kind to each other,” and Lindsey “always rockin’ that amazing orange blazer” Quinn, The Hustle’s Managing Editor.

“How much does it cost to buy an entire Trader Joe’s?” $22,000.
Max Mullen, Co-Founder of Instacart and cred client, shared his hustle story during a fireside chat interview with Sam Parr—like that time he bought every item in Trader Joe’s to create the very first grocery store inventory for the Instacart app. Free samples and coffee never sounded more desirable.  

This isn’t the first Hustle event where a cred speaker has brought their insight to the stage. Other cred speakers including Edith Yeung (500 Startups), Anneka Gupta, (LiveRamp), Tara-Nicholle Nelson (SoulTour), and Sree Menon (Tophatter), have spoken at The Hustle’s 2X programs earlier this year in San Francisco. Tara-Nicholle Nelson is a top 50 finalist for The Hustle’s Woman of the Year.

friday shower thoughts from the stage:

“If you’re passionate about what you do, you’ll push through and be tenacious. If you’re not passionate, you’ll give up.”
-Max Mullen, Co-Founder, Instacart

“I couldn’t get to that next stepping stone without having that experience of failure and falling flat on my face.”
-Brian Scudamore, Founder, 1-800-GOT-JUNK

“Entrepreneurs typically do a terrible job of taking care of their own financial futures...Remember to invest in your future too.”
-Lisa Stone, Chief Strategy Officer, Ellevest

We didn’t only eat donuts...
The cred team also volunteered this year at the event, continuing our “fangirl”—yet mostly professional—relationship with The Hustle Team. We helped with guiding attendees, displaying food, and bringing leftovers to St. Vincent de Paul, a shelter a few blocks from the theater. On top of seeing our clients on stage, we had a great time being a part of the event and helping our friends at The Hustle.

See you at the next Hustle event!

-Abrisham “overthinking this signature” Khosravyani