events

credTen: Top Ten Conferences for Entrepreneurs

credTen: Top Ten Conferences for Entrepreneurs

When building a business, raising capital and maintaining healthy revenue is the first hurdle—but not the last. In a recent study of 2,700 entrepreneurs, respondents also listed marketing and advertising, recruiting, and employee culture as top challenges when running a successful company. Entrepreneurship events allow founders, leaders, and innovators to connect and share lessons on all the aspects that create a successful entrepreneur growing and scaling your company’s business, presence, and culture.

In this edition of our credTen series, we’re highlighting 10 events celebrating the entrepreneurial spirit.

Brand Building @ Bowery’s Marketing Summit

 

This week we were on site with Bowery Capital for their first Leadership Summit of 2019, focused around the role of the marketer. Unlike most thought leadership events we manage, Bowery’s Summits focus on tactical lessons learned from not your industry, but your position, whether it be in marketing, talent, finance, or sales.

From branding to hiring techniques, we were inundated with tactical learnings from some of the best of the best marketers in SaaS. We've summarized our learnings on the day here:

It was clear marketers play a key role within their organization. With an infinite number of possibilities and strategies to experiment with, Clare Carr, VP of Marketing at Parse.ly, showed us how carefully planning your marketing and content strategy helps build a long term, successful plan. She also touched on the importance of pushing back when people try and get in the way of your focus for ‘quick-wins.’


Tami McQueen, Co-Founder at 31South,  encouraged attendees to think outside the box and get creative when building your lead gen strategy. Thought leadership and branding through experiences proves to be much more powerful in amplifying the right leads.

Overall, sessions throughout the day clearly conveyed an underlying tone of the importance of branding. Get your infrastructure set and align your team with your vision and mission, which will ultimately carries through to your messaging, website, sales efforts, and more.

Hope to see you at a future Summit this year!

  • People and Talent Summit on Thursday, June 20th

  • Sales Summit on Thursday, October 17th

  • Finance Summit on Thursday, November 21st

 

credTen: Top Ten Conferences in Design

 
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There are conferences tailored for specific audiences like marketers, women entrepreneurs, and even blockchain enthusiasts, but there’s another big industry that deserves the spotlight for its innovative events—design. Gone are the days of boring design presentations in stuffy conference rooms, these days design-focused events are bringing together creatives/designers from across the globe in fun, creative, and interactive environments.  

In this edition of our credTen series, we’re featuring the top 10 events worth checking out for designers and creatives.  

IxDA Interaction Conference
February 3 - 8 | Seattle
Similar to SXSW but for designers/creatives, Interaction is a week-long event that hosts an Education Summit, leadership retreat, workshops, and culminates with a three-day conference. Focusing on “Design in the Wild” the 2019 event gathers designers from across the world to explore the edges of interactive design.
Tickets: $1,500

Harvard’s xDesign
February TBD | Cambridge
Started in 2012 in collaboration with the Harvard Graduate School of Design, Harvard Business School, and Harvard College, xDesign brings together over 500 creative thinkers, students, and notable designers to discuss the impact of design across industries.
Tickets: TBD

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AIGA Design Conference
April 4 - 6 | Pasadena
AIGA is back this year! This annual conference, which skipped 2018, brings together practitioners, researchers, and academics to discuss how design is changing and the impact it has on their fields.
Tickets: $1,400

Creative South
April 11 - 13 | Columbus, SC
An hour away from Atlanta, on the border between Georgia and Alabama, sits Columbus, South Carolina, home to Creative South. With a focus on the process and experience of design, this three-day conference gives designers actionable insights and takeaways they can use in their own practices.
Tickets: $447

HOW Design Live
May 7 - 10 | Chicago
Starting out as the HOW magazine in 1985 (which still exists today) HOW has transformed itself into one of the premier design events in the world. In May, over 4,000 attendees will converge in Chicago for four days of discussion around all things design and branding.  
Tickets: $1,295

99U Conference
May 8 - 10 | New York
99U is a two-day conference that brings together over 1,000 designers, creatives, entrepreneurs, and researchers to help them supercharge their work and make their big ideas happen. Featuring past speakers like Seth Godin, Simon Sinek, Brené Brown, and others, this conference is one that creatives/designers simply can’t miss.
Tickets: $999

Design Thinkers
May 28 - 29 | Vancouver
October 24 - 25 | Toronto
Held in both Vancouver in the spring and Toronto in the fall, RGD's DesignThinkers is Canada's only annual conference for visual communicators. Over two days, attendees will gain in-depth insight into trends and best practices in branding, design thinking, and design management.
Tickets: $675

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AWWWards San Francisco
May 8 - 9 | San Francisco
AWWWards, the most-visited digital design awards platform in the world, is coming back to San Francisco for their summer conference. Featuring speakers from the likes of Dribbble, Google, and Airbnb, this two-day conference aims at helping designers and developers discover trends, new technologies, and the secrets of the Internet.
Tickets: $425

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IDSA Interaction Conference
September TBD | Chicago
Hailed as “A New Kind of Design Conference” IDSA’s Interaction Conference discusses the power of design. With speakers like the VP of Design at Fitbit, Director of Global Design Innovation at PepsiCo, Inc., and many others, this conference brings together diverse perspectives to discuss the future of design.
Tickets: TBD

Seattle Interactive Conference
October 17 - 18 | Seattle
Part design, part marketing, and part general tech, Seattle Interactive Conference brings together the best of each world. With speakers like Jeff Miller, Head of Creative Strategy at Snapchat; Alex Chung, CEO of Giphy; and our cred speaker Jeremy Bailey, Creative Director of Product at FreshBooks, this two-day conference needs to be on your list.
Tickets: $499

 

RampUp on the Road: A Tale of Four Cities

4 cities, 5 days, 35 speakers, and 350+ brand marketers.

The fun doesn’t stop in March for RampUp. This Spring, we traveled across the US with RampUp on the Road, spreading the word of people-based marketing in four beautiful cities: Charlotte, Minneapolis, Los Angeles, and Seattle.

RampUp on the Road provides the opportunity to bring the most stellar content and speakers from the March event (you can catch up 2018’s recap here) to regional audiences in a smaller, more intimate setting. And in the spirit of customized targeting, each roadshow’s agenda and sessions are catered to the most relevant local industries and fields from FinServ and Insurance in Charlotte to Entertainment and Auto in Los Angeles.

Common topics covered at all roadshows centered around the importance of data (1st, 2nd and 3rd party), the blending worlds of TV and digital, and the creation, implementation, and measurement of a people-based strategy. We love hearing real accounts of lessons learned and success stories straight from the brand marketers facing these challenges everyday and helping to create an environment where they can all connect on the future of the industry.

Popular sessions focused on customer-centricity and targeted marketing. Standing-room-only presentations in every city featured engaging speakers- including Newcombe Clark, Global Director of Rapid Learning at AIG in Charlotte, Erin Gulden, AVP, Director of Content Marketing at US Bank in Minneapolis, and Andrew Christe, SET Data Manager at Southeast Toyota Distributors in LA. The roadshow in Seattle brought a lively discussion among Amy Ball, Advertising Senior Program Manager at REI, Tesäen Chavis, DMP Owner at Uber, and Kyle Roemer, Practice Leader of Analytics at Slalom Consulting in Seattle.

We also made sure to incorporate some bonus adventures including test-rides in porsches in LA and catching a hometown Mariners victory at Safeco Field in Seattle.

And the US tour continues… Fall is just around the corner. We’re looking forward to hitting four more cities: Chicago, Dallas, Philadelphia, and New York, see you soon at RampUp on the Road!

 
 

Interested in participating in one of these upcoming events or planning something like it? Let’s connect at events@credpr.com.

Hustle Con-nections: A Day of Hustling, Skee Balling, & Networking

 
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Brought to you by cred...connecting thought leaders through speaking & creating environments that inspire.

“What does it mean to hustle?”
We all know & love The Hustle as the daily email with the latest updates on tech, business, and deals deals deals. Yet, very few are aware that Hustle Con, the annual conference, is what started it all back in 2014 to answer the question: what does it mean to hustle?

Hustle & Flow (through the Paramount Theatre)
Last Friday, 2,000 hustling entrepreneurs—non-technical and technical enthusiasts alike—gathered in Oakland’s historic Paramount Theatre to see speakers from companies like BARK, Instacart, Ellevest, MVMT, and 1-800-GOT-JUNK discuss how they got started, how they grew, and what they learned along the way. Mixing old with new, interactive booths from Microsoft, WeWork, Premier Talent, and Salesforce stood throughout the 1930s art-deco halls of the theatre.

Attendees were greeted with breakfast, coffee served by Algorithm Coffee Co., and lively music blaring in the background, packing the theatre with exciting energy. Opening remarks were made by Sam Parr, CEO & Founder of The Hustle, asking everyone to “be kind to each other,” and Lindsey “always rockin’ that amazing orange blazer” Quinn, The Hustle’s Managing Editor.

“How much does it cost to buy an entire Trader Joe’s?” $22,000.
Max Mullen, Co-Founder of Instacart and cred client, shared his hustle story during a fireside chat interview with Sam Parr—like that time he bought every item in Trader Joe’s to create the very first grocery store inventory for the Instacart app. Free samples and coffee never sounded more desirable.  

This isn’t the first Hustle event where a cred speaker has brought their insight to the stage. Other cred speakers including Edith Yeung (500 Startups), Anneka Gupta, (LiveRamp), Tara-Nicholle Nelson (SoulTour), and Sree Menon (Tophatter), have spoken at The Hustle’s 2X programs earlier this year in San Francisco. Tara-Nicholle Nelson is a top 50 finalist for The Hustle’s Woman of the Year.

friday shower thoughts from the stage:

“If you’re passionate about what you do, you’ll push through and be tenacious. If you’re not passionate, you’ll give up.”
-Max Mullen, Co-Founder, Instacart

“I couldn’t get to that next stepping stone without having that experience of failure and falling flat on my face.”
-Brian Scudamore, Founder, 1-800-GOT-JUNK

“Entrepreneurs typically do a terrible job of taking care of their own financial futures...Remember to invest in your future too.”
-Lisa Stone, Chief Strategy Officer, Ellevest

We didn’t only eat donuts...
The cred team also volunteered this year at the event, continuing our “fangirl”—yet mostly professional—relationship with The Hustle Team. We helped with guiding attendees, displaying food, and bringing leftovers to St. Vincent de Paul, a shelter a few blocks from the theater. On top of seeing our clients on stage, we had a great time being a part of the event and helping our friends at The Hustle.

See you at the next Hustle event!

-Abrisham “overthinking this signature” Khosravyani

Cheers for Three Years of #cr3d!

 
 

It’s hard to believe it’s been three years! We started cred with a vision to connect passionate speakers to opportunities to build thought-leadership. To date, we have confirmed 1,800+ speaking opportunities for our clients to speak at events located all around the world! It’s amazing to see how far we’ve come at achieving that mission and so much more.

We’ve grown our team to a healthy 17 (and still growing). We've built a data-base of over 7,500 events from scratch, helped over 200 speakers connect with engaged audiences, and are launching our first official internship program this summer, too. In 2018, a huge focus has been to grow the Event Management side of the company and we are happy to report that we have been super busy working with multiple clients to coordinate and source speakers from one-day summits to multiple day conferences (with 27 under our belt to date).

cred works hard, but we also know how to party!

We celebrated our Third Birthday in style at Neyborly Union Square, a modern and chic art gallery here in San Francisco. The team shared stories of the company’s conception and spent time basking in nostalgia as we recalled memories from the past three years. It truly is something special to work at a successful company with such an accomplished group of individuals. Our three-year-old-selves would be proud!

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credTen: Top Ten Conferences in Marketing

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Wondering where to go this year to increase your marketing know-how, discover where the industry is heading, and expand your thought leadership? Look no further than our roundup of 10 marketing conferences worth attending in 2018.

#1. B2B Marketing Exchange

February 19-21, Scottsdale

A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries, B2B Marketing Exchange addresses account strategies, messaging frameworks, demand acceleration, and sales enablement during 85+ sessions in sunny Scottsdale, AZ.

TIckets: $995 for single-day pass, $1,595 for standard, $1,995 for all-access

#2. Social Media Marketing World

February 28-March 2, San Diego

Social Media Examiner’s 3-day gathering of thought leaders is designed for social media marketers, influencers, and content creators including bloggers, video creators, and podcasters. This year’s speakers include former Apple evangelist Guy Kawasaki, Facebook expert Mari Smith, social futurist Brian Solis, Snapchat influencer Shaun McBride, and Instagram expert Sue B. Zimmerman.

Tickets: Range from $697 for virtual access to $1,597 for all-access

#3. RampUp

March 5-6, San Francisco

LiveRamp’s annual martech conference gathers nearly 1,000 executive-level attendees in one place to discuss the challenges and solutions facing the industry today. Speakers include TripAdvisor CMO Barbara Messing, SafeGraph CEO Auren Hoffman, AppNexus CEO Brian O’Kelley, AdRoll founder Aaron Bell, and Target VP of Digital Media Brent Rosso.  

Tickets: Preconference tickets start at $499 and conference tickets start at $799

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#4. Adobe Summit

March 25-29, Las Vegas

With 95% of attendees saying they received practical information and 93% saying the event met or exceeded their expectations, Adobe Summit is a good bet for advertisers, campaign managers, content managers, digital marketers, and publishers who want to learn how to use the latest tools and technologies to build campaigns, manage their advertising, and gain deep data insights.

Tickets: Single registration starts at $1,695; multiple registration, preconference courses and guest social passes are also available

#5. Digiday AI Marketing Summit

April 11-13, Santa Barbara

There’s no shortage of conversations around how AI is set to transform the marketing industry. Digiday’s AI Marketing Summit will dive deep into how marketers can understand and use AI and machine learning. Expect sessions on topics like predictive merchandising, voice assistants, and chatbots, plus a number of afternoon activities and evening networking receptions.

Tickets: Entry-level passes are $2,895 and premium passes are $4,795

#6. Content Marketing World

September 4-7, Cleveland

For all things content marketing and storytelling, head to Cleveland for Content Marketing World, which features more than 120 sessions and workshops presented by leading brand marketers. 2017 featured speakers included GE CMO Linda Boff, and actor Joseph Gordon-Levitt.

Tickets: Main conference starts at $999.

#7. INBOUND

September 4-7, Boston

HubSpot’s INBOUND grew to 21,000+ attendees and 250+ educational sessions last year, and is expected to be even bigger in 2018. INBOUND’s purpose is to provide the inspiration, education, and connections marketers need to grow and transform their business. Past keynote speakers include Michelle Obama, Brené Brown, John Cena, and Arianna Huffington.

Tickets: All-access passes begin at $1,899 and main conference passes begin at $999; other options are available

Photo courtesy of attendify.com

Photo courtesy of attendify.com

#8. MarTech East

October 1-3, Boston

MarTech’s USP is that it’s a tech conference for marketers and a marketing conference for technologists. With tracks for marketing, technology, management, and solutions, the conference aims to help the leaders who recognize the synergies between these disciplines drive change and accelerate convergence within their organizations.  

Tickets: $1,595 for an all-access pass, $59 for Expo+ pass; team rates available

#9. Advertising Week New York

October 1-4, New York

Now in its 15th year, AdWeekNYC brings together leaders from marketing, advertising, technology, and creative spaces for a week of thoughtful conversations around the trends, challenges, and opportunities shaping the industry today. Daytime programming includes seminars, workshops, and leadership breakfasts. Past evening events have included performances by Avicii, Snoop Dogg, and Amy Schumer.

Tickets: 2018 prices not yet available

#10. Internet Summit

November 14-15, Raleigh

Produced by Tech Media Co, which also puts together the Digital Summit Series, Internet Summit features 90+ sessions and workshops to help digital marketers stay ahead of the latest trends and provide practical, game-changing takeaways they can immediately apply to their marketing strategies. 2017 speakers included marketing gurus Seth Godin and Ann Handley, as well as Netflix co-founder Mitch Lowe.

Tickets: Conference passes range from $245 for basic access to $995 for VIP access

 

Want to speak at these events? Get in touch: speak@credpr.com

Event Spotlight: SaaStr Annual 2018

 
 

 

Last week the cred team had the opportunity to attend one of our collective favorite conferences: SaaStr Annual 2018. As one of the top conferences in SaaS globally (we ranked it in our Top 10 of 2017 in case you missed it), we loved being able to see our clients in action. SaaStr Annual is a massive convention, bringing together people across the spectrum in software as a service from start-ups, to investors, to unicorns such as Hubspot, Basecamp, and Medallia.

We were proud to have a solid line-up of cred clients present to share their insights on investing, building companies, and using SaaS. Some of our favorites included our client Joanne Chen of Foundation Capital, who moderated an invigorating talk to an absolutely packed room around “How do SaaS Companies Build Differentiated Assets in this New World of AI.” We also loved learning from our very own Mike McDerment, CEO of Freshbooks, who discussed his team’s “Unusual Approach to Replatforming” in a talk called “Split Testing Companies.”

An attendee favorite of SaaStr was the opportunity to set up “braindates.” Start-ups could meet with VCs or other companies excited about SaaS. It was an exuberant environment for idea-sharing. One of our personal favorite activities was the Yappy Hour on the first two nights. Attendees could unwind and play with puppies courtesy of Family Dog Rescue.

We are looking forward to SaaStr 2019 and continuing to place our innovative clients at this event!

Want to speak at events like SaaStr Annual? Reach out at hello@credpr.com!