Vaila Shoes is a women's footwear brand redefining fashion for those with extended shoe sizes. With a focus on inclusivity, craftsmanship, and showing up boldly, Vaila creates statement-making footwear designed to inspire confidence.
cred partnered with Vaila Shoes as part of our credVoices program. As part of this initiative, we worked to build upon their thought leadership strategy and identify key speaking opportunities for their Co-Founder & CEO, Ahriana Edwards.
our mission: credVoices.
Every time a cred client steps onto a stage or hosts an event, their stories, and expertise influence the audience, their industry, and the world around us. We are dedicated to elevating historically underrepresented voices and strive for 50% female representation and 50% representation of underrepresented groups in all events we are involved with as well as our client roster of speakers.
We are aware that our services may not be accessible to leaders from historically marginalized communities for various reasons. In order to proactively address the accessibility gap, we introduced our pro-bono program, credVoices, in 2022.
our goals.
Strengthen Vaila Shoes’ visibility and reputation as an innovative fashion startup empowering women in the workplace.
Establish credibility for Ahriana as a leader in the entrepreneurship, retail and fashion industries and bolster her reputation as a trusted source in helping next-gen entrepreneurs step into leadership.
Attract strong prospects from students, female professionals and retail buyers.
how we work with Vaila Shoes.
speaking strategy support.
Built out speaking platforms for Ahriana, a 12-month targeted list of events and podcasts, and key messaging and topics, which provides Ahriana the tools to continue to build thought leadership and awareness after our partnership concludes.
secure & manage speaking engagements.
Secured 4 speaking engagements across Entrepreneurship and Retail spaces for Co-Founder & CEO, Ahriana Edwards.
the results.
“eTail opened so many doors—I made contacts and got press features, I don’t know how I would have had those connections without credVoice.”
“At Brand Innovator events I was able to speak alongside brands that are household names . . . it helped build my confidence that I could sit with the big dogs on stage.”
TEDxUWMadison
eTail East
Brand Innovators Evolution of Commerce
Brand Innovators Future of Retail & Commerce
event consultation.
Held a one-on-one event consultation and developed a comprehensive outline for four event concepts tailored to Vaila Shoes’ goals, designed to strengthen brand visibility, deepen customer engagement, and create opportunities to build community around the brand.
“cred helped me find and trust my own voice, turning what I already knew about myself into a message I could stand behind. Now I walk into any room, knowing exactly what value I can contribute”
what’s next.
We look forward to bringing the next iteration of credVoices to life. If you’re interested in the program, please review our submission process, opening Fall 2026.