Social media has become an integral part of our lives, and in today's digital landscape, the ability to create viral content holds immense value.
If you're eager to establish an online presence and want to learn how to go viral, we share tips and tricks to help you maximize your impact and become the next trending topic!
We all know social media can boost thought leadership—but, have you ever thought about highlighting your speaking experience on social media? For speakers, social media platforms like LinkedIn and Twitter can be used to highlight your past speaking engagements, show off your presentation skills, and draw a larger audience to your content.
If you’re a speaker who is not active on social media yet—you should be.
Standing out on LinkedIn can be a daunting task, especially when there are so many others trying to grasp the attention of recruiters. As two interns, we understand the struggles of trying to get noticed and securing an interview. Here are our top seven LinkedIn tips that improved our own profiles that got us noticed and hired!
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Whether you’re a VP within a large organization or a small business owner, an effective brand strategy is what gives you the edge in an already saturated market.
Your brand is what lets customers know what they can expect from you. Here, we've pulled together a list of four key elements you need to get the word out and establish a consistent brand:
Logo. You need a unique logo that won’t need to be changed every year. Once it's perfected, place it everywhere. Note: This may require an investment in time and resources. (Consider hiring a designer to ensure your logo is done correctly the first time.)
Messaging. Spend time developing your key messages, slogan or tagline, etc. There’s nothing like a catchphrase to capture attention and help customers remember what your company has to offer.
Templates and standards for marketing materials. To maintain consistency and establish your company’s visual brand identity, use the same color scheme, font, and logo placement on your website, social media profiles, and non-digital assets.
Voice. Again, consistency is important. Will your brand have a formal, polished tone, or are you more like Wendy’s, whose Twitter account roasts anyone brave enough to take them on? (Looking for more great social media voices?)
While each of these elements is important, your company’s mission is the most essential. Don't sweat the small stuff - like your logo - until after you've properly defined your company’s purpose and have the means to deliver upon promises. There’s no point in developing stellar marketing materials if your services are unreliable.
These days, it’s a given that your company needs to have an active social media presence. But what about the members of your C-suite?
A recent Edelman study revealed 78% of the highest-rated CEOs were present on social media channels. Executives like Marc Benioff utilize social media to not only share company updates but also provide insight into aspects of their personal lives.
When used correctly, CEOs can use platforms like Twitter and LinkedIn to expand thought leadership and boost marketing efforts. However, the benefits gained by engaging on social go beyond boosting business. Compared to peers who are not active on social media, Social CEOs are 89% better at empowering others, 52% stronger at communications, 46% more influential, and 36% better at cultivating networks.
Here are four other reasons why CEOs should make time for social:
Connect with customers: Not only does social provide a direct line of communication with those who purchase your product, but it’s a practical way to always have a finger on the pulse of your company and industry. A good example is when Airbnb’s Brian Chesky took to Twitter last year to ask people what they wanted his company to launch in 2017.
Build trust: 80% of consumers are more likely to trust a company whose CEO uses social. Think of social as a place to share details that humanize you and prove your accessibility to the public.
Strengthen public perception: In the midst of a PR crisis, brands who put their CEOs on the frontlines see a significant boost in public perception. For instance, AirAsia’s CEO Tony Fernandes was lauded for providing updates via Twitter after an AirAsia plane crash in 2014.
Create brand awareness: John Legere builds time for social media into his day as CEO of T-Mobile. While sometimes controversial, he’s a prime example of the many ways you can use social to your advantage. He frequently engages in conversations with customers, and his public tweets help spread T-Mobile’s message and set the company apart as the “Uncarrier.”
