After a year and a half of all-virtual-all-the-time, in-person events are starting to make their way onto our fall calendars.
As we begin to plan and attend events again, the top concern on event managers’ minds is how to be certain that these events occur—our events team has compiled 5 strategies to assure your event can happen safely.
It’s been a shocking 10 weeks for the conference industry. As a key partner to many event organizers and someone who hosts events, conferences are something we rely on to stay in business. We feel for you.
For an event and PR company, we have SO much data. We sit on a gold mine of information we’ve built from scratch: 16,376 records of conferences happened or scheduled since we opened our doors five years ago.* These numbers change daily if not hourly, we do not try to claim this includes every event in existence, and yes, the uncertainty about the rest of 2020 remains.
As we wait, we’re incredibly busy keeping these numbers and the details that come with them updated as information becomes available, as well as working with podcast and webinar opportunities so clients can continue to build thought leadership right now.
Goodbye, snail mail! Emails have become a standard part of everyday life, serving as the main tool most people use to handle their business and personal communication. According to research firm Radicati Group, the total number of emails sent and received per day will reach 269 billion in 2017. Here are five tips we try and consider here at cred in order to get emails opened and readers responding.
Work that subject line. Subject line can make or break the quick decision to open your email. Make it brief and compelling, limiting to 6-10 words. Refrain from including exclamation marks or buzzwords such as “free” to avoid being marked as spam.
Optimize preheader text. Keep in mind the text snippet showing a preview of what the body of your email contains. Make your first sentence clear so your reader gets an immediate feel for the message.
Offer something to your reader. Let readers know what they’ll be getting by responding to your email. Provide what you can offer and why it would interest them.
State a call to action. Give your email a point and describe what the reader should do next. This can be in the form of text, links, bullet points, or a mix of the three.
Keep mobile in mind. Most emails are being read on a mobile device. Put your best words forward and dodge the risk of having your reader scroll past your email
Looking for more tips on how to getting email responses? Read the full article here.
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When it comes to public speaking, there a few factors that can make a presentation go from good to great.
First, DO be organized. Maybe you don’t want to practice your entire speech all the way through (though we recommend doing this at least once). However, assuming you know your material backwards, forwards, and upside down, it is still important to have a mental outline of where you plan on taking your presentation. That way, you don't fumble for words, or zone out and forget to emphasize a certain point.
On the topic of zoning out, DO have a personality for the sake of your audience. As Kevin Daum of Inc. notes, “Not every presenter has to be an actor or comedian, but no one wants to listen to someone drone on in dull monotone.” Another way to showcase your personality is by sharing personal stories or examples. This helps your audience relate to you and better grasp your message.
Still, DON’T try to be funny if you’re not. That sounds harsh. What we mean is humor doesn’t always translate well on-stage and if executed poorly, can even leave someone with a negative impression of you and your brand. If you do happen to tell a poorly timed or convoluted joke that no one understands, don’t fret. Simply move forward with the rest of your awesome presentation.
To ensure your success, DO take advantage of vocal inflections, and DON’T just read from your slides. If you're reading from a screen, no one will want to listen to you. Prevent that by limiting how many words you place on your slides. Changing the pitch or tone of your speech will also spice things up and help you emerge as a more energetic, passionate speaker.
Hungry for more tips? Read more on The Do's and Don'ts of Giving a Killer Presentation here.
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If you are interested in speaking at events, but don’t know where to start, get in touch with us at hello@credpr.com.
Finding speaking opportunities is our specialty, and we love to share!
