CrisisCon, the inaugural conference hosted by Greenbrier Partners on all things crisis management, took place in San Francisco’s historic Fort Mason district last Thursday. Over the course of this half-day event, professionals from across the communications and PR ecosystem gathered for an afternoon of insightful conversations by industry experts around the applications of proven crisis practices and management, and real-life stories from the trenches.
The agenda kicked off with a fireside chat between Lane Kasselman, founder of Greenbrier, and Peter Ragone, principal at PWR, LLC, to discuss the nature of a crisis and how to determine if you’re in one.
Key Takeaway: A crisis to one person will not be a crisis to another.
Nairi Hourdajian, VP at Canaan, followed their session with an impactful solo talk on “The Art of the Deal: Crisis Style.”
Key Takeaway: You can’t spin your way out of a bad story.
Before breaking for cocktails and a networking reception, the afternoon concluded with panels around damage control and recovering from a crisis. Panelists included speakers from companies such as Uber, Lyft, Airbnb, and Strava. Closing the event was an intimate fireside chat between President of the Center for American Progress Action Fund Jennifer Palmieri and The Messina Group CEO Jim Messina.
Looking to learn how to get ahead of a crisis? Get in touch with Greenbrier Partners!