EVENTS

credTen: Top 10 Conferences in Social Impact

credTen: Top 10 Conferences in Social Impact

According to a recent study by Cone Communications, 87% of Americans will purchase a product because a company advocates for an issue they care about. More than ever, consumers are “voting” for causes with their shopping carts and using their purchases to engage with value-based companies.  But how does a company grow and succeed at the crossroads of profit and positive social impact?

In this edition of our credTen series, we’re highlighting 10 events dedicated to social impact and how to thoughtfully combine purpose with profession.

Give It Your Best Shot: Event Photography Tips for Cell Phones

 
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Did it really happen if you didn’t post about it? 

Taking photos at events is nothing short of difficult. Between the packed audiences, dark rooms, and speakers in motion, it can be hard to get the perfect shot. 

Here are a few tips to take your cell phone photos to the next level, so you can stop worrying about how good your photos look, and focus on the content you want to share.

  1. The early bird sits up front: Don’t be afraid to get there early to scope out the stage and find the best place to take a photo. If you arrive before the other guests, you can position yourself to get the shot without worrying about stepping over people. 

  2. Plan your shots ahead: Prep a shot list before you arrive so you know exactly what you want to capture. Events can be overwhelming and exciting. It’s easy to get caught up in the moment and end up leaving the event without any photos. Brainstorming what scenes you want to capture ahead of time can ensure you leave with a variety of thoughtful images to document your experience.

  3. Light it up: Lighting can make or break a photograph. It can be tricky to find good lighting—especially during conferences that are often dimly lit or have colored uplighting. In these situations, try tapping on different areas of the image on your screen and see how this affects the light in the photo. If this doesn’t work, consider using your phone’s flash. This is helpful when you’re capturing close-up subjects, such as people at the event or table displays. 

  4. Lights, camera, ACTION: A great way to remember the event is to get action shots of the other attendees. Snapping pictures of crowds in the room and people you meet with help you capture the experience and network with others. Sharing these photos will also give your followers a great idea of the overall energy at the event. 

  5.  Enjoy the content: At the end of the day, you are there to ENJOY the content and leave feeling inspired and motivated. Take the time to snap a few photos, but don’t forget to unplug and focus on learning something new.

 

SXSW 2020 PanelPicker is Live: It’s Time to Vote!

 
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Last year, cred was one of 73,716 attendees at SXSW! Along with experiencing all things in music and film at the festival, we got a chance to see our clients Mighetor, Foundation Capital, 500 Startups, Ripple, and Voicea, take the stage to discuss topics ranging from the future of work to AI to blockchain.

How’d they do it? On top of having great content, each session went through a round of public voting on SXSW’s PanelPicker—which opens today! Attendees are given a chance to voice the types of panels, presentations, and workshops they’d like to see during next year’s event. For 2020, cred submitted 16 sessions covering topics such as the future of work and cannabis. Learn more about each of these sessions below. 

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Make sure to vote for your favorites before the PanelPicker closes on Friday, August 23!

cred Client: Ceros
Closing the Gap Between IRL and URL Experiences 
Featuring: Getty Images, GumGum, and Boston Content

cred Client: Ripple & Xpring
Blockchain Next Gen: The Rise of the Ecosystem
Featuring: Raised in Space and Coil

cred Client: AnyRoad 
Data x Experiences: Brewing Up Brand Loyalty 
Featuring: Sierra Nevada Brewing Co.

cred Client: Chewse 
The Roots of Connection: Growing a Love Company
Featuring: SnackNation

cred Client: Memzy 
Forgettable, That’s What You Are (Until Now) 

cred Client: Mighteor
Gender Equity in Fundraising: the Candor Clause 
Featuring: Sheets & Giggles and Matchstick Ventures

cred Clients: Hawke Media & Lemonlight 
Blazing Trails: Marketing in the Cannabis Space
Featuring: High Times and Arcadian Fund

cred Client: Ada Health
Creating a World Without Health Inequalities 

cred Client: LiveIntent
The Minority Report Podcast 
Featuring: Posture Media

cred Client: LiveIntent 
How DTC Brands Can Survive the Cookie Apocalypse
Featuring: Wayfair and Rue La La

cred Client: Virta Health 
Reversing Diabetes with Continuous Remote Care 

cred Clients: Sisense & meditation.live 
Why Robots Can’t Replace HR
Featuring: Ike

cred Clients: Voicea & meditation.live 
Work Smarter Not Harder: Finding Focus at Work
Featuring: Don Vaughn, PhD

cred Client: Strava 
Virtual Races, Real Results: The Future of Running
Featuring: New York Road Runners

cred Client: Sisense 
Behind the Scenes of a Major Tech Merger

cred Client: Zume
Packing Away the Plastic: Earth-Saving Solutions
Featuring: Method and The Ocean Foundation

cred Client: Flexport
Using the Global Supply Chain as a Force for Good
Featuring: Cotopaxi and Bombas

 
 
 

Tools of the Trade: 7 Apps For Your Next Event

Tools of the Trade: 7 Apps For Your Next Event

So you’ve decided to host an event, now what? Spread the word! There are many different platforms event organizers can choose from, depending on the event size, scale, and budget. We’ve compiled a list of helpful apps to help make sure your event runs smoothly from start to finish.

credTen: Top 10 Conferences in Fintech

credTen: Top 10 Conferences in Fintech

Fintech technologies are moving at a rapid pace. From faster payments to AI in banking, trends in fintech are uprooting the world of finance and revitalizing the industry from its traditions.

In this edition of our credTen series, we’re highlighting 10 events helping the financial industry stay up to speed on emerging technologies.

Wonder: CreativeMornings San Francisco

 
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This morning, we had the pleasure of attending the Creative Mornings SF June event centered around the theme of “Wonder.” Nestled into the General Assembly SF, we listened to Lea Redmond share her stories and advice of finding positivity in disappointment and rejection. 

Redmond is the founder of The World’s Smallest Post Service. This morning she shared her journey of creating her business and how she combated the ups and downs along the way. Redmond uses prismatic thinking—reframing your thoughts and mindset to lead to a positive outcome–to see any ‘no’ as a huge ‘YES.’  She discussed how prismatic thinking is about finding the good in the bad, or the rainbow on a rainy day. This sort of thinking is what led Redmond to run The World’s Smallest Post Service, launch a sticker line, sell reusable tote bags and even release a book. 

As Redmond said, “If we are able to find delight in being wrong, we are well on our way to seeing new things.” It’s thoughts like these that have kept Redmond going and have pushed her to overcome the no’s. She has taken each no, each rejection, and spun it to make different versions of her goals. Redmond leveraged her creativity to find her own version of success. What Redmond shared with us this morning is that creativity is important, especially in the face of rejection. If we want to pursue what matters and what is meaningful to us, it is important not to settle at no. 

It is this mindset that has pushed Redmond to find joy and success in what she does, and what has inspired other entrepreneurs to advance their businesses. 

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Here at cred, we see this sense of wonder from many of our clients and are thrilled to work with them as they continue to inspire the way we think. With a mission to “help people undo the knots in their head,” Muse Co-Founder Ariel Garten empowers the value of reshaping one’s thinking to build a richer life through meditation and “rewriting self-debilitating fake narratives that hold us back.”

Find out where the next CreativeMornings is happening near you by visiting here and get inspired!


This credBlog post was written by Caraline Pham, our cred Summer Intern

 

Recapping AllThingsRTC: The Premier RTC Conference

 

AllThingsRTC, hosted by Agora.io, kicked off its first year in San Francisco on June 13 with 35+ speakers from companies such as Google, LinkedIn, Mighteor, Microsoft, and Meditation.Live, along with 250+ attendees from across the real-time communication (RTC) space. 

Tony Zhao, Co-founder & CEO of Agora.io, opened the conference explaining the many ways RTC is evolving and changing the world around us, from how we work, play, and enjoy entertainment, to how we find and maintain meaningful relationships. Tony emphasized how live engagement is the future and welcomed us to the ecosystem that is AllThingsRTC! 

With two separate tracks throughout the day, attendees had the option to either attend the Technical Track, where developers discussed topics ranging from the growth of AR to machine learning, or the Use Case Track, which showed us how RTC is being used in new ways across industries—from gamers talking to their teammates on the other side of the world to fitness coaches teaching live classes in the comfort of your living room. 

Didn’t have a chance to make it to AllThingsRTC? Check out clips from the keynote speakers  on the Agora.io YouTube page. 

 

Bringing SaaS Overseas at SaaStr Europa 2019

 

More than 2,000 global SaaS founders, senior leaders, and venture capital firms gathered in the City of Light on June 12-14 for the 2nd Annual SaaStr Europa. Our event management team was onsite curating the two-day agenda with topics focused on how to scale your company’s growth in sales, people, culture, and funding.

Attendees heard from the best and brightest in cloud, including CircleCi, Algolia, Lucidchart, and unicorns like Talkdesk, Doctolib, and Twilio. SaaStr’s mission to “Share. Scale. Learn.” was prevalent throughout the candid and informative speaker sessions, and there were countless opportunities for attendees to meet and engage with SaaS thought leaders, VCs, and like-minded peers. Audience members were able to submit live questions through Slid.o, schedule braindates for more intimate mentoring sessions, and in true Parisian fashion, network with all day rosé.

Highlights from Day 1 included the Equality and Inclusion brunch–where SaaStr Founder Jason Lemkin reiterated SaaStr’s mission to promote diversity and encouraged attendees to join in prioritizing more inclusion in the space—and the Ingram Micro and SaaStr’s Startup Pitch Competition. During the hour-long competition, five startups presented pitches in three minutes in front of four investor judges. In the end, $75,000 in funding was awarded to three worthy companies. Process Street secured the coveted, premier title of “Most Likely to Be a Unicorn” and $50,000 to continue their growth.

Funding was a common theme for Day 2. Here are some key onstage takeaways from SaaS celebrity founders:

  • Raise 30-40% more than you think you’ll need. You’ll need it.

  • European (and international) startups can thrive without having to move to Silicon Valley, but U.S. partnerships and funding have an undeniable benefit.

  • Always be fundraising even when you don’t need it.

  • VCs have very little attention spans. Successful founders need to be salespeople.

  • Don’t forget that a “not now” can become a “yes” in the future.

According to Alex Ferrara, Partner at Bessemer Ventures, there are currently 61 $1B+ private cloud companies compared to 0 in 2018. There is no doubt the industry will continue on this trajectory and we’re excited to keep up with latest SaaS trends and leading innovators.

Didn’t have a chance to make it to Paris? SaaStr Annual is back in San Jose March 10-12, 2020. Join us there and check out our coverage from February!