Podcasts aren’t just entertainment anymore; they’re a major platform for thought leadership. With International Podcast Day coming up, there’s no better time to think about how to show up as a strong guest. A podcast appearance can spark new connections, showcase your expertise, and bring your story to audiences in a personal, authentic way. But like any speaking opportunity, success comes down to preparation.
Here are five tips for becoming a great podcast guest:
Research the show: Before you ever sit down with a host, take time to understand the podcast you’ll be joining. Listen to at least one full episode to get a feel for the pacing, tone, and common themes. Pay attention to how the host frames questions, what their audience seems to value, and whether the show leans more formal or conversational. This extra step helps you avoid repeating what recent guests have said and position yourself as someone who truly “gets” the space.
Prepare, but keep your charm: Most podcast hosts will provide sample questions ahead of time. Use these as a guide to organize your thoughts and identify 2–3 takeaways you want listeners to remember. But make sure to resist the urge to write out word-for-word answers as over-scripting can make your delivery sound stiff and robotic. Think about anecdotes, personal examples, or even quirks that highlight your perspective.
Check your setup: You don’t need a recording studio to be a strong podcast guest, but a little attention to your environment goes a long way. Use a pair of headphones, choose a quiet space with minimal background noise, and avoid rooms with lots of echo. Don’t forget to test your equipment before the interview starts – a quick check of your Wi-Fi connection, microphone volume, and recording platform saves stress during the actual conversation. Good audio quality ensures the focus stays on your message, not on technical distractions.
Treat it like a conversation: Unlike a keynote or a conference panel, podcasts thrive on dialogue. Hosts usually want episodes to feel like two people chatting, not one person lecturing. Keep your answers conversational and concise, leaving space for follow-up questions or natural pivots.
Amplify afterward: Your work as a guest doesn’t stop when the recording ends. Once the episode is live, share it on your channels, LinkedIn, Instagram, or even a newsletter like Substack. Pull out a favorite quote or key insight to spotlight. Repurposing the episode into multiple formats not only extends its reach but also reinforces your expertise across platforms. This is also an opportunity to strengthen your relationship with the host. Find some of our best tips for amplifying your speaking on social media here!
By following these tips, you can transform a podcast appearance into more than just a 60-minute interview. With thoughtful preparation, a touch of personal charm, and a willingness to connect both during and after the conversation, you’ll stand out as a guest who informs and resonates.
Looking to speak on more podcasts? Contact us to hear how we can get you there.
