SAASTR

Bringing SaaS Overseas at SaaStr Europa 2019

 

More than 2,000 global SaaS founders, senior leaders, and venture capital firms gathered in the City of Light on June 12-14 for the 2nd Annual SaaStr Europa. Our event management team was onsite curating the two-day agenda with topics focused on how to scale your company’s growth in sales, people, culture, and funding.

Attendees heard from the best and brightest in cloud, including CircleCi, Algolia, Lucidchart, and unicorns like Talkdesk, Doctolib, and Twilio. SaaStr’s mission to “Share. Scale. Learn.” was prevalent throughout the candid and informative speaker sessions, and there were countless opportunities for attendees to meet and engage with SaaS thought leaders, VCs, and like-minded peers. Audience members were able to submit live questions through Slid.o, schedule braindates for more intimate mentoring sessions, and in true Parisian fashion, network with all day rosé.

Highlights from Day 1 included the Equality and Inclusion brunch–where SaaStr Founder Jason Lemkin reiterated SaaStr’s mission to promote diversity and encouraged attendees to join in prioritizing more inclusion in the space—and the Ingram Micro and SaaStr’s Startup Pitch Competition. During the hour-long competition, five startups presented pitches in three minutes in front of four investor judges. In the end, $75,000 in funding was awarded to three worthy companies. Process Street secured the coveted, premier title of “Most Likely to Be a Unicorn” and $50,000 to continue their growth.

Funding was a common theme for Day 2. Here are some key onstage takeaways from SaaS celebrity founders:

  • Raise 30-40% more than you think you’ll need. You’ll need it.

  • European (and international) startups can thrive without having to move to Silicon Valley, but U.S. partnerships and funding have an undeniable benefit.

  • Always be fundraising even when you don’t need it.

  • VCs have very little attention spans. Successful founders need to be salespeople.

  • Don’t forget that a “not now” can become a “yes” in the future.

According to Alex Ferrara, Partner at Bessemer Ventures, there are currently 61 $1B+ private cloud companies compared to 0 in 2018. There is no doubt the industry will continue on this trajectory and we’re excited to keep up with latest SaaS trends and leading innovators.

Didn’t have a chance to make it to Paris? SaaStr Annual is back in San Jose March 10-12, 2020. Join us there and check out our coverage from February!

 

Head in the Cloud: SaaStr Annual 2019

Head in the Cloud: SaaStr Annual 2019

These days, on every corner in the Bay Area you can spot a software-as-a-service (SaaS) company—B2B organizations firing up products through the cloud that impact the way we work and engage with one another.

Last week, more than 12,500 founders, entrepreneurs, senior executives, and VCs from the SaaS community gathered in downtown San Jose for the fifth iteration of SaaStr Annual 2019—the premiere SaaS conference in the Bay Area drawing in attendees from around the world. This was the  first year the conference took place at the San Jose McEnery Convention Center and the outcome showed the event is growing more than ever.  

Event Spotlight: SaaStr Annual 2018

 

 

Last week the cred team had the opportunity to attend one of our collective favorite conferences: SaaStr Annual 2018. As one of the top conferences in SaaS globally (we ranked it in our Top 10 of 2017 in case you missed it), we loved being able to see our clients in action. SaaStr Annual is a massive convention, bringing together people across the spectrum in software as a service from start-ups, to investors, to unicorns such as Hubspot, Basecamp, and Medallia.

We were proud to have a solid line-up of cred clients present to share their insights on investing, building companies, and using SaaS. Some of our favorites included our client Joanne Chen of Foundation Capital, who moderated an invigorating talk to an absolutely packed room around “How do SaaS Companies Build Differentiated Assets in this New World of AI.” We also loved learning from our very own Mike McDerment, CEO of Freshbooks, who discussed his team’s “Unusual Approach to Replatforming” in a talk called “Split Testing Companies.”

An attendee favorite of SaaStr was the opportunity to set up “braindates.” Start-ups could meet with VCs or other companies excited about SaaS. It was an exuberant environment for idea-sharing. One of our personal favorite activities was the Yappy Hour on the first two nights. Attendees could unwind and play with puppies courtesy of Family Dog Rescue.

We are looking forward to SaaStr 2019 and continuing to place our innovative clients at this event!

Want to speak at events like SaaStr Annual? Reach out at hello@credpr.com!