SAAS

Head in the Cloud: SaaStr Annual 2019

Head in the Cloud: SaaStr Annual 2019

These days, on every corner in the Bay Area you can spot a software-as-a-service (SaaS) company—B2B organizations firing up products through the cloud that impact the way we work and engage with one another.

Last week, more than 12,500 founders, entrepreneurs, senior executives, and VCs from the SaaS community gathered in downtown San Jose for the fifth iteration of SaaStr Annual 2019—the premiere SaaS conference in the Bay Area drawing in attendees from around the world. This was the  first year the conference took place at the San Jose McEnery Convention Center and the outcome showed the event is growing more than ever.  

Event Spotlight: SaaStr Annual 2018

 

 

Last week the cred team had the opportunity to attend one of our collective favorite conferences: SaaStr Annual 2018. As one of the top conferences in SaaS globally (we ranked it in our Top 10 of 2017 in case you missed it), we loved being able to see our clients in action. SaaStr Annual is a massive convention, bringing together people across the spectrum in software as a service from start-ups, to investors, to unicorns such as Hubspot, Basecamp, and Medallia.

We were proud to have a solid line-up of cred clients present to share their insights on investing, building companies, and using SaaS. Some of our favorites included our client Joanne Chen of Foundation Capital, who moderated an invigorating talk to an absolutely packed room around “How do SaaS Companies Build Differentiated Assets in this New World of AI.” We also loved learning from our very own Mike McDerment, CEO of Freshbooks, who discussed his team’s “Unusual Approach to Replatforming” in a talk called “Split Testing Companies.”

An attendee favorite of SaaStr was the opportunity to set up “braindates.” Start-ups could meet with VCs or other companies excited about SaaS. It was an exuberant environment for idea-sharing. One of our personal favorite activities was the Yappy Hour on the first two nights. Attendees could unwind and play with puppies courtesy of Family Dog Rescue.

We are looking forward to SaaStr 2019 and continuing to place our innovative clients at this event!

Want to speak at events like SaaStr Annual? Reach out at hello@credpr.com!