With more than 500 million users on LinkedIn, it’s no wonder why the professional network platform is a powerful tool for promoting events. LinkedIn’s user base consists of 40 million decision-makers, 61 million senior level influencers, 40 million recent graduates and students, and more. If this sounds like the audience you’d like to attract, here are five ways to promote your event on LinkedIn:

Keep your audience engaged: Posting a status on your page is an easy way to promote your event within your network. Use this as a tool to announce event updates on venue, speakers, sponsors, and more.
- Pro-tip: The best time to publish a post is on Tuesdays through Thursdays between 10am and 11am when LinkedIn users are most active. Also, don’t forget to use hashtags! #eventtips
Leverage your company profile: Use your company profile to keep your audience updated on event productions, while simultaneously building up your network of followers. Make posts announcing call for speakers, ticket sales date, topics to be discussed, and such.
Join LinkedIn groups: A great way to reach people outside of your network is to join groups that are relevant to your event’s focus. You’ll be able to post to this new set of audience, but keep in mind that these posts should always be tailored to attract the pool of professionals you’d like to see at your event.
Become a publisher: Go beyond a typical status update and write an article to share on LinkedIn. Keep your article engaging and relevant, and use this opportunity to share the nitty gritty about your event, such as a recap of the previous event.
- Pro-tip: Keep in mind that your article can be made public to increase viewership on and off LinkedIn!
Create boosted content: Choose from many of LinkedIn’s offerings, including Sponsored Content, Sponsored InMail, and Ads. Promote your event in people’s newsfeed with Sponsored Content, in people’s inbox with Sponsored InMail, and across the platform with Ads.

Interested in learning about how cred can promote and plan your next event? Connect with us at events@credpr.com.