BOWERY CAPITAL

Wrapping Up 2019 Events with Bowery Capital

 

Our event management team wrapped up a busy fall event season after concluding three events for the Bowery Capital Leadership Series. The Leadership Series— composed of the Sales Summit, People & Talent Summit, and Finance & Ops Summit—was built to generate opportunities and insights for thought leaders at early-stage SaaS and marketplace companies. Each of these events is a half-day filled with in-depth dialogue, networking opportunities, and knowledge-sharing about challenges faced, lessons learned, and best practices to implement. 

Kicking off the fall events in September, the People & Talent Summit boasted speakers from Betterment, Bowery Farming, and a keynote presentation from Bree Groff of SYPartners. The next event was the Sales Summit, which gathered more than 100 attendees to see our lineup of speakers from companies including AWS, Resy, and TripActions. The Finance & Ops Summit rounded out the event series with 20 speakers from companies such as EY, Sage Intacct, Nasdaq Private Market, and CLEAR

As the focus of the Leadership Series is to facilitate tactical, actionable dialogue for attendees and an engaged audience from speakers, topics across the three events ranged from Lessons Learned as a CFO, Investor Relations, How to Successfully Move Upmarket, and Developing a Highly-Personalized and Data-Driven Recruiting Process. 

Key takeaways:

  • Create an inclusive environment and diversity will follow. You can’t support diverse candidates and employees if your organization isn’t ALREADY a supportive and inclusive environment. 

  • If you’re going to move upmarket, then you have to invest in upskilling. One of the most common reasons organizations fail during their upmarket move is because their reps and supporting functions have not been upskilled to make an effective move.

  • Raise your next round of funding when you DON’T need it. If you’re needing funding, you’re too late. Raise while your numbers look great and you have the time to dedicate to a successful round of funding. 

  • Fire early and fire fast. Early-stage companies are too susceptible to the mistakes that a bad employee can make. 

  • Find the employees that are passionate about your company. Create the job that best utilizes the skills of your passionate employees. Their contributions are too valuable to lose. 

Continuing the conversations that started onstage, each event rounded out the day with a happy hour and networking reception.

cred is looking ahead to four more Bowery Capital events in San Francisco and New York as we head into 2020!

 

Brand Building @ Bowery’s Marketing Summit

 

This week we were on site with Bowery Capital for their first Leadership Summit of 2019, focused around the role of the marketer. Unlike most thought leadership events we manage, Bowery’s Summits focus on tactical lessons learned from not your industry, but your position, whether it be in marketing, talent, finance, or sales.

From branding to hiring techniques, we were inundated with tactical learnings from some of the best of the best marketers in SaaS. We've summarized our learnings on the day here:

It was clear marketers play a key role within their organization. With an infinite number of possibilities and strategies to experiment with, Clare Carr, VP of Marketing at Parse.ly, showed us how carefully planning your marketing and content strategy helps build a long term, successful plan. She also touched on the importance of pushing back when people try and get in the way of your focus for ‘quick-wins.’


Tami McQueen, Co-Founder at 31South,  encouraged attendees to think outside the box and get creative when building your lead gen strategy. Thought leadership and branding through experiences proves to be much more powerful in amplifying the right leads.

Overall, sessions throughout the day clearly conveyed an underlying tone of the importance of branding. Get your infrastructure set and align your team with your vision and mission, which will ultimately carries through to your messaging, website, sales efforts, and more.

Hope to see you at a future Summit this year!

  • People and Talent Summit on Thursday, June 20th

  • Sales Summit on Thursday, October 17th

  • Finance Summit on Thursday, November 21st

 

Knowledge Sharing with 100 early Stage SaaS CFOs

 

Yesterday we were onsite with Bowery Capital, an early stage Venture Capital firm, to help put together the 5th Annual CFO Summit. Bowery hosts these Executive Summits quarterly to provide a forum where early-stage growth companies can come learn from experienced executives. 16 CFOs from leading organizations were selected to discuss extremely tactical, hands-on topics, such as 'Planning for Hyper Growth', 'Understanding the ROI of Investing in People', and 'When to Change Systems Based on Growth/Funding'. Formats included facilitated panel discussions, 'tactical' work-shop like presentations, and roundtable conversations, with the main goal focused entirely on knowledge sharing in your role as a CFO.

The Summit, limited to 100 people to keep it intimate, was a great environment where C-level peers could share actionable business strategies and lessons learned.

Check out some of the highlights below!