EVENT SPOTLIGHT

Wonder: CreativeMornings San Francisco

 
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This morning, we had the pleasure of attending the Creative Mornings SF June event centered around the theme of “Wonder.” Nestled into the General Assembly SF, we listened to Lea Redmond share her stories and advice of finding positivity in disappointment and rejection. 

Redmond is the founder of The World’s Smallest Post Service. This morning she shared her journey of creating her business and how she combated the ups and downs along the way. Redmond uses prismatic thinking—reframing your thoughts and mindset to lead to a positive outcome–to see any ‘no’ as a huge ‘YES.’  She discussed how prismatic thinking is about finding the good in the bad, or the rainbow on a rainy day. This sort of thinking is what led Redmond to run The World’s Smallest Post Service, launch a sticker line, sell reusable tote bags and even release a book. 

As Redmond said, “If we are able to find delight in being wrong, we are well on our way to seeing new things.” It’s thoughts like these that have kept Redmond going and have pushed her to overcome the no’s. She has taken each no, each rejection, and spun it to make different versions of her goals. Redmond leveraged her creativity to find her own version of success. What Redmond shared with us this morning is that creativity is important, especially in the face of rejection. If we want to pursue what matters and what is meaningful to us, it is important not to settle at no. 

It is this mindset that has pushed Redmond to find joy and success in what she does, and what has inspired other entrepreneurs to advance their businesses. 

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Here at cred, we see this sense of wonder from many of our clients and are thrilled to work with them as they continue to inspire the way we think. With a mission to “help people undo the knots in their head,” Muse Co-Founder Ariel Garten empowers the value of reshaping one’s thinking to build a richer life through meditation and “rewriting self-debilitating fake narratives that hold us back.”

Find out where the next CreativeMornings is happening near you by visiting here and get inspired!


This credBlog post was written by Caraline Pham, our cred Summer Intern

 

Recapping AllThingsRTC: The Premier RTC Conference

 

AllThingsRTC, hosted by Agora.io, kicked off its first year in San Francisco on June 13 with 35+ speakers from companies such as Google, LinkedIn, Mighteor, Microsoft, and Meditation.Live, along with 250+ attendees from across the real-time communication (RTC) space. 

Tony Zhao, Co-founder & CEO of Agora.io, opened the conference explaining the many ways RTC is evolving and changing the world around us, from how we work, play, and enjoy entertainment, to how we find and maintain meaningful relationships. Tony emphasized how live engagement is the future and welcomed us to the ecosystem that is AllThingsRTC! 

With two separate tracks throughout the day, attendees had the option to either attend the Technical Track, where developers discussed topics ranging from the growth of AR to machine learning, or the Use Case Track, which showed us how RTC is being used in new ways across industries—from gamers talking to their teammates on the other side of the world to fitness coaches teaching live classes in the comfort of your living room. 

Didn’t have a chance to make it to AllThingsRTC? Check out clips from the keynote speakers  on the Agora.io YouTube page. 

 

Event Preview: All About AllThingsRTC Presented by Agora.io

 

This week the cred event management team will be onsite and part of the action as AllThingsRTC presented by Agora.io kicks off in Downtown San Francisco at the Parc 55 Hotel on June 13. We’re anticipating 350 attendees to make their way through our sponsor booths and two tracks of content throughout the day. One track will be technical, tailored for developers and engineers, and the other will be a use case track covering the current state and future of RTC implementation.

cred will be well represented both offstage and on as two of our very own speakers will be speaking on panels at the event. Elizabeth Giorgi, Founder and CEO of Mighteor, will sit on a panel about the power of real-time content and how it can shape our perceptions of the world. Shortly after, D Sharma, Founder of Meditation.Live, will be talking about the impact of real-time communication on the future of fitness and wellness through online video coaching.

Interested in attending? Join the cred team at AllThingsRTC by registering here with the promo code: CRED

If you can’t make it for the event, be sure to follow activity through the hashtag #AllThingsRTC19!

 

Roundup: RampUp on the Road 2019 Spring Shows

 

The spring stretch of RampUp on the Road shows have officially come to a close. We wrapped things up in DC last week at Nationals Park, home to the Washington Nationals, with a full day of engaging speakers, networking opportunities, and even a tour of the ballpark. The day began with attendees mingling over breakfast and registration in the large conference room—which was packed to the brim once we kicked off with content.

Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester, opened the day, and provided an insightful look into the world of “Decentralized Digital Identity.” The audience was taken on a journey through behavioral advertising, identity resolution, and future of privacy-respecting marketing. Following Fatemeh’s presentation, one of our own speakers, Lucy Caldwell, Founder and Principal at Mockingbird Lab, moderated a session on “Achieving the Diversity Trifecta.” Speakers Anneka Gupta, President and Head of Product and Platforms at LiveRamp, and Justin Antoinpillai, Founder and CEO at WireWheel.io, joined Lucy onstage to discuss empathy and the role of diversity in leadership and policymaking.

After lunch, both content and audience divided into two tracks: New Wave Technology and Policy, and Building an Omnichannel Strategy. For the Policy track, attendees varied from those involved with data and consumer policy and regulation, as well as members of the advocacy/agency world. Panelists joined us from PwC, Google, Datavant, ANA, Mockingbird Lab and more. The evolving process of doing right by consumers was a constant theme during this track, with each session coming to a close through a dynamic Q & A discussion. During the Building an Omnichannel Strategy track, speakers from Macy’s, Under Armour, T-Mobile, DISH Media, and more took the stage to provide powerful real-life experience from which the audience could assimilate and apply to their own roles. Attendees of both tracks learned best practices to construct a better future by addressing the policy issues of the present.

Missed RampUp on the Road? Here’s a quick look at our 2019 spring roadshows!

  • RampUp on the Road Columbus: April 9 - Discussed the importance of observing your marketing efforts through a consumer-first lens, as well as how beneficial it is to involve the entire team in the customer journey.

  • RampUp on the Road Atlanta: April 11 - Jim Nail, keynote speaker in Atlanta and Principal Analyst at Forrester, spoke about using empathy to improve the customer relationship— a theme we saw throughout the entire spring roadshow lineup.

  • RampUp on the Road Denver: May 14 - According to Jeff Smith, General Manager of Brand and Agencies at LiveRamp, it is the era of personalization. Focusing specifically on consumer-privacy uncertainty, the shift from target marketing to personalization is absolutely imperative.

  • RampUp on the Road Seattle: May 16 - Keynote speaker Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester, shed light on the key to maintaining customer loyalty: shifting from one-to-one marketing to one-to-moments marketing.

  • RampUp on the Road DC: May 21 - Learned our differences shouldn’t go unnoticed. In order to invent a better future, policymaking groups and omnichannel strategy-focused agents can collaborate to solve the consumer-privacy issues of the present.

 

Diving Into In-Housing with MightyHive

 

Last week, the events team had the pleasure of coordinating an intimate dinner on behalf of MightyHive, a global leader in advanced marketing and advertising technologies, at Birdsong in San Francisco’s SOMA neighborhood. The event was well-timed to take place directly after AdExchanger’s Programmatic I/O, where MightyHive was participating and held a presence with their booth.

The night began with cocktail hour and canapés, with guests happy to mingle and unwind after their considerable day at Programmatic. Before inviting everyone to take their seats, MightyHive President of the Americas Emily Del Greco presented welcome remarks and housekeeping notes. Once everyone took a seat in the warm and focused atmosphere of the first floor space, attendees listened to a fireside chat between Emily and Electronic Arts Global Head of Media Belinda Smith.

During the discussion, Belinda and Emily looked back at their careers to trade lessons they’ve learned over the combined 30+ years they share in sales, marketing, and strategy experience. They debated the rewards (increased transparency, control of data, faster execution) and risks (steep learning curve, talent, startup cost) associated with in-house marketing. They marveled at how far in-house agency penetration has come even just in the past 10 years. Toward the end of the chat, it was clear attendees were intrigued by Belinda and Emily’s experiences and hoped to dive deeper into their own in-housing exposure during the Q & A session.

Before heading upstairs for the five-course meal, Emily suggested, “Of course talent is just one component of in-housing—I welcome you to discuss other challenges and opportunities that you have found along the way. Support each other, learn from each other, and share your wisdom.”

After the fireside, more than 15 MightyHive Partners were treated to a delectable tasting menu featuring dishes inspired by the Pacific Northwest. Birdsong, a recent recipient of the coveted Michelin Star honor, appeared to have its service down to a science as evidenced by the harmonious presentation of each plate. Wild boar, aged duck with mustard greens and Sonoma lamb were just a few of the mouthwatering items that graced the menu for the night. Conversation flowed as smoothly as the grilled butter atop the Peruvian purple cornbread, and topics rotated between specific in-housing accounts to the process as a whole.

Guests walked away from the night with inspiration from fascinating speakers along with new tactics for their brands’ in-housing strategy. As a parting gift, MightyHive gave each attendee a branded smart home plug that guests seemed eager to get home and test out.

Looking for help with planning your next event? Connect with us at events@credpr.com.

 

Women@DockerCon 2019: Issues and Opportunities Facing Professional Women Today

 

This week, I attended the Women@DockerCon Summit, a private forum for women in tech to connect, discuss, and engage with each other, at Moscone West in San Francisco. This Summit preceded DockerCon, a 3-day technology conference organized by Docker, Inc., and brought together women (and a handful of curious men) in tech in a space where they could freely discuss the issues and opportunities facing professional women today. The event included a workshop and two panels complete with a stage full of lady bosses.  

Women@DockerCon allowed attendees to share their success stories, voice their concerns, and ask for help in a room of supportive strangers. Everyone—from pioneers in the modern women's movement, to the software development directors, to the participants in the audience—had something impactful to say about their experiences while working as a woman.

Communicating with Presence

“Half the people have Imposter Syndrome, the other half don’t know what they’re doing.”

Have you ever felt like a total fraud and that at any moment everyone around you was going to realize how little you know? Good news—you’re not alone! Francine Gordon, a professor at Santa Clara University has spent years working with women who consistently doubt their abilities, a sure sign of imposter syndrome. She explained that, like a duck swimming, you see the movement, but not the vigorous peddling underwater—everybody is working equally as hard, you just don’t see it!

Francine’s workshop began three questions:

  1. What situations trigger your feelings of being a fraud?

  2. What have you held yourself back from because you felt like a fake?

  3. What has been the most effective way of managing these circumstances?

One participant shared that she makes sure to speak up within the first 10 minutes of a meeting. She uses this tactic to hold herself accountable and ensure that she doesn’t succumb to self-doubt. Another shared that she was hesitant to ask the dumb questions in an important meeting, but she wished she had after Bill Gates came in confidently asking all the “dumb questions” she was thinking.

Investing in an Inclusive Future

Next were the panels where a wide range of fields were represented, such as venture capital, human resources, insurance, and more. They spoke on best networking practices, how to handle awkward situations in the workplace, and what they’re excited about going forward in their careers.

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XFactor Ventures Investment Partner Erica Brescia focused on investing in companies with at least one female founder. She built her network by leveraging supportive communities like the Female Founders group on Facebook.

Angel investor Susan Kimerlin shared the best way to learn about your industry: finding somebody doing something interesting and seeing how you can help.

Backstage Capital Director Brittany Davis is excited about seeing a positive trend in female founders at the companies she’s investing in.

Working While Female

CloudBees Senior Director of Global Human Resources Ellen Thorne explained that surrounding herself with a highly technical team allowed her to build important skills that wouldn’t have evolved otherwise.

New Relic Senior Director of Customer Marketing Cynthia Hester shared her best kept secret, “saying ‘thank you’ is the best way to say ‘no’ without pissing anybody off.”

Cisco Vice President of Global Marketing Aruna Ravichandran mastered the art of calculated risk, even if it meant taking a demotion and leading her family to think she was having a midlife crisis.

Liberty Mutual Insurance Director Honey Williams recounted how working at Subway and later dropping out of the AirForce sounded like failures, but those experiences taught her that you can’t be scared to make the decisions that are right for you, even when everyone around you tells you otherwise.

Being surrounded by so many powerful, bold women at Women@DockerCon reminded me of how much we can accomplish if we join forces and help each other take the next right step.

 

How’s Your Data Game? An Inside Look at Strata Data Conference

 

If you are in an industry that touches data and engineering (who doesn’t these days?), there’s no doubt you’ve heard about O’Reilly events and specifically Strata Data Conference (@strataconf). If you didn’t have a chance to attend this year, we’re giving you an inside look at what went down this week when the cred team attended Strata Data at Moscone Center in San Francisco.

Who was on stage?

Only the best and the brightest in the data space, including amazing fierce women leaders.

Amy O’Connor (@ImAmyO) kicked off the main stage content on Wednesday with her keynote on “The journey to the data-driven enterprise from the edge to AI.” As Chief Data and Information Officer at Cloudera, she talked about how the company “drinks its own champagne” by running Cloudera on Cloudera and what they’ve learned on their journey from the edge to AI.

On Thursday, former data scientist and product manager at Airbnb Theresa Johnson (@missjohnson) talked about how she organized uncertainty at Airbnb and why black box models are not helpful. She talked about the internal tools they built to drive an end-to-end metrics forecasting platform, leveraging machine learning, Bayesian inference, TensorFlow, Hadoop, and web technology.

Did it get technical? You bet it did!

On Wednesday, Sonal Gupta, Research Scientist at Facebook, taught us about natural language understanding in task-oriented conversational AI. She outlined a way to do more advanced compositional understanding, which can understand cross-domain queries, using hierarchical representations.

We love seeing our cred clients on stage, especially Manifold.ai CTO Sourav Dey (@resdntalien), who always brings his personality to very technical topics. He did two talks this week, I caught his second on Thursday where he talked about how to attack clustered data with Mixed Effects Randomized Forests (MERF).

Who wants some swag? Let’s check out the Expo Floor.

From professional headshots and massages to “techtris” and skee ball, the fun never stopped at the expo.

We were excited to stop by the Okera booth and congratulate them for their win for Most Disruptive Startup. Their platform tackles the hardest issues behind data access and governance across distributed environments.

Sippy cups are no longer just for babies—this one is for WINE! The team at Alteryx must have known cred was coming, this was winner of favorite swag grab of the day. We also learned a bit about the company, which offers an end-to-end self-service platform for data science and analytics.

We also snagged some cool socks and stickers from Talend, a recognized leader in cloud data integration and data integrity.

Last, but certainly not least, we chatted with our good friend Jonathan Symonds, CMO at Minio, about the company’s open source, enterprise-grade, Amazon S3 compatible object storage. Also got some pretty cool T-shirts to boot.

Should you attend Strata Data?

If you fall into one of the three categories below, we definitely recommend you check out the next Strata Data Conference or one of the other great upcoming O’Reilly events.

  • Work in data & engineering? This is a great opportunity to learn the latest and greatest tools in the industry, network with your peers, and potentially snag that next great job.

  • Company with a data science & engineering team? If you’re trying to recruit top talent in the data science & engineering space, Strata Data is the place to connect with prospective candidates.

  • Company looking to better incorporate data into your business? Attend sessions to see the many cutting edge ways data is being applied within companies across industries and visit the expo floor to meet some amazing companies who may be able to help with your data game.

Want to speak at an event like Strata Data? Get in touch and we’ll see if cred can help you get on stage. Also follow us on Twitter for more great event news and recaps.

 

Texas Forever: Celebrating Ideas and Innovation at SXSW 2019

 

As cred’s resident Texan, my home state is known for many great things—cowboys, the Alamo, and one of the best conferences in the world (in my humble, Austin unicorn opinion): South By, aka South by Southwest (SXSW)! An annual festival happening every spring in Austin, SXSW is part conference and part film and music festival, with the goal of bringing together leaders and thought provokers across all industries to share their knowledge.

Along with listening to talks from the likes of Stacey Abrams, Brené Brown, Kimberly Bryant, David Byrne, and Tim Ferriss, I was able to see cred speakers like Elizabeth Giorgi, Founder & CEO of Mighteor, Edith Yeung, Partner at 500 Startups, David Schwartz, CTO at Ripple, and Omar Tawakol, CEO & Founder at Voicea, take the stage and share their thoughts on the future of health, tech, politics, entertainment, and much more.

Here were some of my top three favorite talks:

Featured Session: Blockchain Beyond the Hype: The Ripple Effect

In front of more than 600 attendees, Ripple CTO David Schwartz spoke candidly about cryptography and the future of blockchain. Joined by Business Insider Editor-at-Large Sara Silverstein, David discussed his interest in bitcoin, the difference between XRP and Ripple, SEC regulation laws, and why XRP is not a security.

Keynote: A Cultural Crystal Ball

In front of a packed house, Bozoma Saint John, CMO at William Morris Endeavor, and Ashley Graham, model and host of the Pretty Big Deal podcast, discussed how to spot trends that will be the next big thing. The session dove into how being authentic has helped them navigate trends and how they have each developed or impacted the culture in their industries.

Filled with golden nuggets of wisdom throughout their talk, Bozoma’s message of “staying quiet and really paying attention to the world around you,” for new ideas and inspiration is something that I’ll be practicing.

Keynote: Shirley Manson & Lauren Mayberry with Puja Patel

Lead by alternative music powerhouses, Shirley Manson, Garbage frontwoman, and CHVRCHES vocalist Lauren Mayberry, this panel, moderated by Pitchfork Editor-in-Chief Puja Patel, discussed their experiences as women in the music industry, how growing up in Scotland helped shape them into the people they are today, how they stay creative, and how social media impacts them in both positive and negative ways.

Curious about where else cred has been so far? Check out our other event spotlights here!