On Tuesday, February 23, 2016, credPR helped LiveRamp, an Acxiom company, coordinate their 4th annual RampUp - the Premier Conference for data-driven marketers and AdTech industry leaders.
RampUp 2016 took place at The Fairmont, atop Nob Hill in the beautiful city of San Francisco. The day began bright and early with registration, breakfast on the terrace, and an inspiring morning fireside chat with Legendary Entertainment’s Matthew Marolda. The 1,400+ attendees then split into three tracks for a full day of compelling panels and keynotes.
Since 2012, RampUp has gathered the top innovative minds in the digital space to discuss today’s data and marketing opportunities and challenges. This year was the largest event yet, both in terms of content and audience, with 17 panels and topics ranging from “What Senior Leaders Are Looking For in 2016” to “Data As An Asset.”
Some dynamic speakers that added to this year’s agenda included: Dean of Global Innovation from Gap, GM of IBM, Head of Programmatic at LiveNation, Founder & CEO at MediaMath, Vice President of MasterCard, CMO of Citi Bank, and GVP, Marketing from Macy's, to name a few. In total, 15 of our clients participated in the event, both as speakers and participants.
Author of Freakonomics Stephen Dubner connected the day’s themes in his closing keynote, entitled "How To Think Like A Freak in Advertising.” An entertaining take on incentivization and human behavior, Dubner incorporated stories of post-bathroom hand hygiene (or lack thereof) and turkey reproduction (I kid you not) to discuss how “circumstances under which data is created impacts the end value of data” and our tendency to choose data that confirms decisions we’ve already made. Just a little insight for us all to ponder...
All in all, the event was a success. Couldn’t attend yourself? Find content-related recaps of the event below (and mark your calendars for next year!):
Four Takeaways from #RampUp16 by Rebecca Stone of LiveRamp
RampUp 2016 Recap: Data As An Asset by Esther Burgeson of TruSignal
2016 RampUp: Event Recap by Michael Hans of DataXu
5 Takeaways from LiveRamp’s 2016 “RampUp” Event by Tim Abraham of Adbrain
Want your #RampUp16 recap added to our list? Send your article to firstname.lastname@example.org to be featured!
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