Dinners Over Trade Shows: The Secret Sauce Behind B2B Dinners

Dinners Over Trade Shows: The Secret Sauce Behind B2B Dinners

Dinners are the new trade show for companies wanting to promote through events - but still, most are missing the mark.  ‘Hosting a dinner’ doesn't mean the pitch-to-a-prospect over a fancy steak type of deal. Dinners that matter mean intentional, curated, well-thought-out, table conversation events that truly move the dial. And yes, we would consider ourselves experts - we’ve organized over 150 dinners in our time as an events agency.

Why Founder-Led Storytelling Is Working — and Where It Performs Best

Why Founder-Led Storytelling Is Working — and Where It Performs Best

With AI-generated content flooding feeds, audiences have developed stronger filters for authenticity. Founders who speak from lived experience signal credibility in a way brand copy simply can’t. Emotional storytelling also drives memory, engagement, and audience connection — making it one of the most effective tools for cutting through crowded ecosystems. This post recaps why founder-led storytelling is working and how it performs best.

Speaking & Event Trends: What Shaped 2025 & What's Coming in 2026?

Speaking & Event Trends: What Shaped 2025 & What's Coming in 2026?

Each year, we review our events database to find insights and trends from the past 12 months. This year, we analyzed over 2,500 events to uncover what's working, what's changing, and what it all means for PR teams, speakers, and event organizers heading into the new year. 

credVoices 2026 Roundup: Highlighting Voices of Influence

credVoices 2026 Roundup: Highlighting Voices of Influence

We’re deeply grateful to every thought leader who applied to the credVoices program. The depth, passion, and originality of your work continue to inspire our mission.

With that, we’re thrilled to introduce our 2026 credVoices speaker and recognize our three finalists, whose voices continue to make a meaningful impact across their industries and our culture at large.

The Top 5 Mistakes to Avoid When Planning a Corporate Event

The Top 5 Mistakes to Avoid When Planning a Corporate Event

Corporate events, whether client summits, company offsites, or industry dinners, are more than just logistics exercise. They’re opportunities to build relationships, reinforce brand reputation, and leave a lasting impression with attendees. But even the most experienced planners can fall into common traps that compromise the impact of their events.

Here are the top five mistakes to avoid when planning your next corporate event, including how to make sure your hard work truly pays off.

How to Be a Great Podcast Guest (and Build Your Credibility)

How to Be a Great Podcast Guest (and Build Your Credibility)

With International Podcast Day coming up, there’s no better time to think about how to show up as a strong guest. A podcast appearance can spark new connections, showcase your expertise, and bring your story to audiences in a personal, authentic way. But like any speaking opportunity, success comes down to preparation.

Creative Content: How to Refresh an Evergreen Topic

Creative Content: How to Refresh an Evergreen Topic

Drafting new speaking content can be challenging, but as getting a speaking role at events continues to become more and more competitive, it’s essential to explore new ways to continuously freshen up your content to stand out from the crowd. To help you get creative, today we’re sharing our best tips to refresh evergreen content.