In its fifth year, the annual summit has carved a name for itself in the MarTech industry, delivering insightful content around artificial intelligence, data quality, mobile, and more.
One of our favorite sessions was "Hot Zone: The Marketing Industry's Most Difficult Questions Answered," moderated by SafeGraph's Auren Hoffman. To start, Auren offered a $2 bill signed by the panel to whoever asked the most controversial question. Touching on topics like data attribution, democratization and ethics, the panel featured: Kamakshi Sivaramakrishnan, Drawbridge; Aaron Bell, AdRoll; Brian O'Kelley, AppNexus; and, Kishore Kanakamedala, Google.
Another attendee favorite was "Proximity Marketing is Ready." Moderated by LBMA's Asif Khan, the panel featured: Thomas Walle, Unacast; Brian Handly, Reveal Mobile; Walt Doyle, GasBuddy; and John Dokes, AccuWeather Network. A key takeaway? Mobile without location data is just another screen.
This year, the two-day conference took place at The Masonic and The Fairmont, atop Nob Hill in San Francisco. In total, there were more than 2,300 attendees, 130 great speakers, and 55 engaging sessions across the Pre-Conference and Main Day of the event.
We can't wait to see what next year has in store - hope to see you there!
For more insights and key takeaways from #RampUp17, check out the following articles: