Standing out on LinkedIn can be a daunting task, especially when there are so many others trying to grasp the attention of recruiters. As two interns, we understand the struggles of trying to get noticed and securing an interview. Here are our top seven LinkedIn tips that improved our own profiles that got us noticed and hired!
“Your brand is your promise to your customer. [It] is derived from who you are, who you want to be and who people perceive you to be."
- John Williams, Founder of CMOsmart
Whether you’re a VP within a large organization or a small business owner, an effective brand strategy is what gives you the edge in an already saturated market.
Your brand is what lets customers know what they can expect from you. Here, we've pulled together a list of four key elements you need to get the word out and establish a consistent brand:
Logo. You need a unique logo that won’t need to be changed every year. Once it's perfected, place it everywhere. Note: This may require an investment in time and resources. (Consider hiring a designer to ensure your logo is done correctly the first time.)
Messaging. Spend time developing your key messages, slogan or tagline, etc. There’s nothing like a catchphrase to capture attention and help customers remember what your company has to offer.
Templates and standards for marketing materials. To maintain consistency and establish your company’s visual brand identity, use the same color scheme, font, and logo placement on your website, social media profiles, and non-digital assets.
Voice. Again, consistency is important. Will your brand have a formal, polished tone, or are you more like Wendy’s, whose Twitter account roasts anyone brave enough to take them on? (Looking for more great social media voices?)
While each of these elements is important, your company’s mission is the most essential. Don't sweat the small stuff - like your logo - until after you've properly defined your company’s purpose and have the means to deliver upon promises. There’s no point in developing stellar marketing materials if your services are unreliable.
For more branding rules your company needs to survive, check out this article.
These days, it’s a given that your company needs to have an active social media presence. But what about the members of your C-suite?
A recent Edelman study revealed 78% of the highest-rated CEOs were present on social media channels. Executives like Marc Benioff utilize social media to not only share company updates but also provide insight into aspects of their personal lives.
When used correctly, CEOs can use platforms like Twitter and LinkedIn to expand thought leadership and boost marketing efforts. However, the benefits gained by engaging on social go beyond boosting business. Compared to peers who are not active on social media, Social CEOs are 89% better at empowering others, 52% stronger at communications, 46% more influential, and 36% better at cultivating networks.
Here are four other reasons why CEOs should make time for social:
Connect with customers: Not only does social provide a direct line of communication with those who purchase your product, but it’s a practical way to always have a finger on the pulse of your company and industry. A good example is when Airbnb’s Brian Chesky took to Twitter last year to ask people what they wanted his company to launch in 2017.
Build trust: 80% of consumers are more likely to trust a company whose CEO uses social. Think of social as a place to share details that humanize you and prove your accessibility to the public.
Strengthen public perception: In the midst of a PR crisis, brands who put their CEOs on the frontlines see a significant boost in public perception. For instance, AirAsia’s CEO Tony Fernandes was lauded for providing updates via Twitter after an AirAsia plane crash in 2014.
Create brand awareness: John Legere builds time for social media into his day as CEO of T-Mobile. While sometimes controversial, he’s a prime example of the many ways you can use social to your advantage. He frequently engages in conversations with customers, and his public tweets help spread T-Mobile’s message and set the company apart as the “Uncarrier.”
Here’s the truth: Whether you’re hosting a 1,500-person conference or a small workshop for 30, your event needs a social media marketing strategy.
Why? Think about it. Why do you attend an event?
To learn something valuable (hopefully!)
And that’s what social media is all about - networking, developing, and sharing insightful content. In this way, social media goes hand-in-hand with your event. It can multiply your reach and in turn, boost your event’s reputation and overall number of attendees. Social media also allows speakers, exhibitors, and other attendees to interact before and after your event, thereby offering a more personalized experience. So where do you begin?
First, you’ll need to determine which platforms to use. 84% of event organizers use Facebook to promote their event, with 61% on Twitter and 42% using Youtube. What makes the most sense for your event / what platform does your target attendee audience use the most?
Second, establish your goals. What do you want? More sales? More traffic to your event page and therefore more attendees? More awareness and reputation? Sit down, and think about what you're trying to accomplish before jumping into anything.
Third, create an action plan with content ideas. What clever or useful content can you provide your followers on social media? What is going to make people ‘like,’ re-tweet, star, and share your posts? Ultimately, why should people be interested in your event?
Finally, execute. Easier said than done - and that’s why there are people out there, dedicated to social media as a profession. Social media requires a strategy, and you have to devote time and resources to it. A few tips from us:
Visual content performs better. (In fact, researchers found that colored visuals increase people's willingness to read a piece of content by 80%.)
Pay attention. For your specific audience, when do you seem to be getting the most engagement? This kind of testing, for your particular audience, will require a little bit of trial and error - maybe it’s Tuesdays in the afternoon right after lunch,? Either way, consider trends, and replicate that success.
Engage with other social media influencers that are relevant to your event and brand, and always, always reply to people, especially when you're just getting started. That’s how you build up loyalty.
Need help planning your own event?
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
- David Brier, President & Creative Director of DBD International
When it comes to establishing yourself as a thought leader, a solid personal branding strategy is essential. Your personal brand is how you appear to the world and more importantly, how you communicate your value to others.
So how should you get started? In today's day and age, besides actually knowing what you’re talking about (we don’t recommend faking your understanding of a particular industry), becoming a thought leader involves being proactive about your digital presence.
We rounded up a few tips to keep in mind as you begin your personal branding journey:
First and foremost, make sure you are discoverable. Google yourself right now. What pops up? Taking advantage of social media and updating your profiles regularly can help you connect with other people in the same space. If you're no stranger to social media, double-check to make sure your accounts aren't collecting dust and that you are presenting yourself effectively and in a positive light.
Get a professional headshot. A low-quality, grainy photo makes you stand out - and not in a good way. Your online profile picture should reflect your attention to detail and demonstrate that you take your career seriously.
Build a website for yourself, the reason being that it gives you more control over your online presence and how your name pops up in search rankings.
Practice your writing and think carefully before you publish an opinion online. Make sure it is reflects how you want to be perceived by others. You don’t want to go viral for the wrong reasons (remember: the Internet never forgets).
All in all, don’t skimp out on the little details when it comes to building a digital presence and personal brand - we promise it pays off!
“Once people know who you are and begin to identify you with a specific area of understanding or expertise, you'll be well on your way to becoming the go-to person in your niche or industry.”
For more about personal branding, check out this article by Entrepreneur contributor Rose Leadem.
Want to learn how we can help you establish thought leadership for your business?
Get in touch at HELLO@CREDPR.COM.
*Shared from LUMA Partners Blog
Digital media and marketing is a complex, dynamic and often convoluted space and the continuous disruption has created significant opportunities in the market. LUMA is committed to help foster better comprehension of this complex sector with the infamous LUMAscapes that are created to help map the key players in each channel.
Understanding the ecosystem is essential for all constituents from markets to agencies, publishers, tech intermediaries and investors. The knowledge landscape is LUMA Partners newest attempt to map these various 'knowledge' sources. It can be used an an invaluable tool to all constituents by presenting the key players in each discipline broken out below.
Check out some of the newest disruptors and see how the familiar tech giants are evolving. An exciting space to watch!