In today's hyper-connected world, the ability to cultivate a strong network is a valuable asset that can open doors to endless opportunities. Whether you're seeking career advancement, entrepreneurial partnerships, or simply looking to expand your social circle, mastering the art of networking is essential. But if networking doesn’t come naturally, how exactly does one go about developing a networking mindset?
Virtual events offer different perks than in-person events, including new ways to meet other speakers or attendees—several virtual event platforms have networking features to help attendees stay connected via one-on-one meetings, small group discussions, active discussions in the chat, and more. Networking during virtual events is quite different from mingling IRL, and our tips can help you make the most out of those screen-to-screen meetings.
After a year of attending only virtual events, we are finally able to attend them in person. One big perk with IRL events? Networking. But, whether you’re fresh out of college and trying to land your dream job, or a big-time CEO, chances are you are a little out of practice. With just a few tips, you’ll be back out there—feeling comfortable and confident to shake hands (or touch elbows) and make a connection.
We know that content is key, but the meaningful connections that attendees walk away with are the ultimate key to your event’s success. Of attendees polled at Bizzabo’s (Almost) In-Person conference, 41% of attendees reported that networking is the in-person aspect most difficult to adapt to virtual events.
While we agree this is a significant challenge, impactful virtual networking is possible. With technologies evolving to cater to the virtual experience, we’re sharing five tools and strategies to foster networking at your next virtual event!
Let's be honest: introducing yourself to a total stranger and having a memorable, fulfilling conversation right away seems far-fetched—but what if it doesn’t have to be? Imagine being able to not only overcome the awkward small talk of a first-time interaction, but also turn it into a moment that is valuable and worthwhile for both parties.
We’ve put together some key tips on how to better prepare yourself for the next time somebody strikes you with the question, “So, what do you do?”
Switch it up: In most settings where you’re meeting new people, it’s common practice to talk about work right away. Knowing this, come prepared with something, anything, better than, “So, what do you do?” Ask them why they do what they do or what their favorite project is currently. Create the opportunity to see a side of somebody that goes beyond a general field of work.
Be human: Maybe you’re at an event and found the perfect person to network with. Do a little background research by quickly checking their LinkedIn profile or listen carefully to them speak. You’re bound to find something you have in common. All of a sudden you’re the closest thing they have to a new friend at this event.
Make big talk, not small talk: Introduce your line of work in a way that leads to a question prompting an even bigger idea. For example, I could say something like, “I connect clients with speaking opportunities to grow their thought leadership. If you had to give a Ted Talk, what would your topic be?” People love to talk about themselves, just give them the chance.
Add more depth to your role: Your title alone is the least interesting thing about your job. Next time you’re prompted to talk about work, mention what you love about your job or a project you’re working on. Energy is contagious. If you’re excited, they’ll get excited not only because what you’re working on is awesome, but because you’re not talking about the weather.
Keep in touch: Did you pay attention to what your new friend said? Great! Now follow up. People love to be remembered. Similar to when you write a thank you note after an interview, leave the conversation remembering something that stood out to you and include it in your follow-up note. People are used to forgetting the details of their interactions the moment they’re over. You’ll stand out by showing you were paying attention.
