Speaking 101: How to Build a Brand From 6+ Feet Away

Speaking 101: How to Build a Brand From 6+ Feet Away

When you think of the term “thought leader,” what comes to mind? It’s always been defined as being a known expert or trusted source in your field. Thought leadership exposes your business to your market in a credible way. To build it, it's important to step up and bring your industry to a higher level of thinking about the strategic problems it faces.

As we face this abrupt shift in our lifestyles with COVID-19, nothing changes with how we define thought leadership, but we are needing to get more creative with how we practice it. What remains consistent amid all these changes(and arguably now more than ever)?

cred Book Club: What We’re Reading During Women’s History Month 

cred Book Club: What We’re Reading During Women’s History Month 

As a nod to Women’s History Month, we had originally planned to share a few of our favorite nonfiction picks highlighting the lives of women, and now, as many of us plan to spend most of our time social distancing, cozying up with a good book sounds better than ever.

Looking for your next read? Here are just a few of the books we’re devouring, filing with highlights and margin notes, and (virtually) discussing with our friends and colleagues.

Event 101: Navigating the Chaos of Coronavirus

Event 101: Navigating the Chaos of Coronavirus

While COVID-19 is certainly affecting daily lives, entire industries, and the economy as a whole, we at cred are very optimistic this will pass, and are looking forward to strong and busy summer and fall event seasons. We’ve pulled together a quick list of how event organizers can handle multiple event postponements across industries and how to best navigate these uncertain times.

Technology, Innovation, and Creativity: RampUp 2020

Technology, Innovation, and Creativity: RampUp 2020

Last week, marketers of all stripes flooded The Fairmont, InterContinental Mark Hopkins and The Masonic in San Francisco’s Nob Hill neighborhood to participate in RampUp. This was the 8th year for LiveRamp’s flagship event and as in previous years, the conference presented itself to be bigger and better than ever before.

Celebrating Female Voices on International Women’s Day

Celebrating Female Voices on International Women’s Day

While the month of March—and in particular March 8—represents an international celebration of women’s accomplishments, pursuit of equality, and strides toward breaking the glass ceiling, here at cred we’re committed to prioritizing women’s empowerment year-round.

We’re celebrating International Women’s Day by highlighting a few of cred’s fierce female speakers.

Speaking 101: A Guide to Speaking at Conferences

Speaking 101: A Guide to Speaking at Conferences

Looking to take that next step forward to increase positive exposure for you and your company? It may be time to take the stage.

Speaking at conferences can be a key tactic to ensuring your brand gets in front of target audiences that matter the most. Yet, building a speaking program calls for more than just relying on your ideas alone to bring results.

We’ve compiled a checklist of six essential steps to consider before getting on stage and taking the mic.

This post was originally posted on the Max Borges Agency blog as a contributed article by cred.

What’s on Deck for Consumer Tech?: 5 Trends Driving the Tech Industry in 2020 and Beyond

What’s on Deck for Consumer Tech?: 5 Trends Driving the Tech Industry in 2020 and Beyond

In a guest post from cred PR partner Max Borges Agency, Matt Shumate highlights the growing trends in consumer tech following his week on the ground at CES 2020.

Coming off the heels of January’s Consumer Electronics Show (CES) in Las Vegas, the world is buzzing about what tech trends will be most prominent in the decade ahead. Growing up in the ‘90s, the young tech geek in me eagerly anticipated 2020 with flying cars and instant transporters. Let’s see if we’re getting close to this Blade Runner-esque vision any time soon.

Developing a Crush on Code: DeveloperWeek 2020

Developing a Crush on Code: DeveloperWeek 2020

They say there’s no better way to treat that special someone on Valentine’s Day than gifting them hearts, flowers, and chocolates. However, at DeveloperWeek 2020, speakers and attendees showed their love and affection for their favorite Valentine: their code. This year’s DeveloperWeek brought together speakers and attendees who joined to celebrate developer innovations transforming the tech industry.