*Shared from LUMA Partners Blog
Digital media and marketing is a complex, dynamic and often convoluted space and the continuous disruption has created significant opportunities in the market. LUMA is committed to help foster better comprehension of this complex sector with the infamous LUMAscapes that are created to help map the key players in each channel.
Understanding the ecosystem is essential for all constituents from markets to agencies, publishers, tech intermediaries and investors. The knowledge landscape is LUMA Partners newest attempt to map these various 'knowledge' sources. It can be used an an invaluable tool to all constituents by presenting the key players in each discipline broken out below.
Check out some of the newest disruptors and see how the familiar tech giants are evolving. An exciting space to watch!
Last week, around 400 brands, retailers, corporates, D2C companies, and service providers gathered at FUTR North America in New York. The event explored cutting-edge trends, transformative technologies, and strategic insights shaping the future of consumer behavior, retail, and marketing. Check out our recap and highlights.