Welcome to the sixth month of the virtual “new normal!” It almost seems as though years have passed since rumblings of a pandemic were circulating in early March, threatening to bring the events industry to a screeching halt. Optimism was shared through outlooks of “it will go back to normal next month,” or “don’t worry, they won’t cancel the event”—and now, these words cause us to shake our heads at the blissful ignorance our industry was once guilty of presenting.

Luckily, we’ve seen a quick pivot to virtual, and as we plan more and more virtual events, we’re seeing benefits that we never would have anticipated.