Brand Building @ Bowery’s Marketing Summit

This week we were on site with Bowery Capital for their first Leadership Summit of 2019, focused around the role of the marketer. Unlike most thought leadership events we manage, Bowery’s Summits focus on tactical lessons learned from not your industry, but your position, whether it be in marketing, talent, finance, or sales.

From branding to hiring techniques, we were inundated with tactical learnings from some of the best of the best marketers in SaaS. We've summarized our learnings on the day here:

It was clear marketers play a key role within their organization. With an infinite number of possibilities and strategies to experiment with, Clare Carr, VP of Marketing at Parse.ly, showed us how carefully planning your marketing and content strategy helps build a long term, successful plan. She also touched on the importance of pushing back when people try and get in the way of your focus for ‘quick-wins.’

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Tami McQueen, Co-Founder at 31South,  encouraged attendees to think outside the box and get creative when building your lead gen strategy. Thought leadership and branding through experiences proves to be much more powerful in amplifying the right leads.

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Overall, sessions throughout the day clearly conveyed an underlying tone of the importance of branding. Get your infrastructure set and align your team with your vision and mission, which will ultimately carries through to your messaging, website, sales efforts, and more.

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Hope to see you at a future Summit this year!

• People and Talent Summit on Thursday, June 20th

• Sales Summit on Thursday, October 17th

• Finance Summit on Thursday, November 21st

Meet cred’s Spring Intern

The cred team is excited to welcome another intern for the spring semester! Our intern program is as unique as cred, offering newcomers a chance to take a deep dive into the world of communications and events—from pitching clients for conferences to supporting speaking opportunities and researching industry events.

We sat down with Sonali Gupta, a senior graduating in May from the University of San Francisco, to chat through her experience. From interning at Chirps Chips, a startup featured on Shark Tank and backed by Mark Cuban, to joining us for the spring, we loved hearing about Sonali’s path to cred.

Check out our full interview below!

cred: Where are you going to school and what are you studying?

Sonali Gupta: I’m currently at the University of San Francisco and I’m studying Business Marketing!

cred: Why did you choose to study marketing?

SG: I chose to pursue marketing because there’s so many different aspects to it (digital, social media, product, etc) and over the course of my studies and classes I realized I was passionate about digital marketing.

cred: Can you tell us a bit about yourself?

SG: I’m originally from Sacramento so it was a big change for me to move to San Francisco, which is such a populous and a busy city. I love brunching on the weekends and spending time at Dolores Park with friends. I am obsessed with Game of Thrones and I love binge watching random shows on Netflix!

cred: What do you want to achieve while interning at cred?

SG: My past experiences have been heavily focused on digital marketing and a little bit on events, so I really want to get more experience in the PR/communications industry and learn more about the backend work of running events. It is nice to see that cred focuses on events, because not a lot of companies do that. Being able to tap into that niche market and help run events seamlessly is very useful for people who want to have an audience to talk to. I’m super excited for all the new things I’m going to learn!

cred: If you could only eat one food for the rest of your life, what would it be?

SG: Taco Bell Chalupas 24/7.

cred: Can you give us one interesting fact about yourself?

SG: I interned at a startup (Chirps Chips) that was featured on Shark Tank and invested in by Mark Cuban!

cred: What is one thing you want to accomplish in the next five years?

SG: My dad and I have a few new entrepreneurial ideas for products and companies, so I really want to work with him to start a company of my own!

Curious to learn more about what we do here at cred? Learn more about our open positions, including internships, on AngelList, or email Gina King at gina@credpr.com with your resume!

Water for Peace: CreativeMornings Sacramento

The third Friday of the month means one thing at the Urban Hive, home of our Sacramento office: CreativeMornings!

CreativeMornings is a breakfast lecture series serving the creative community. Local chapters from cities around the world host monthly events to celebrate their city’s creative talent and open their space with like-minded individuals. The Sac chapter of this international event series features a rotating list of speakers, breakfast, and—of course—coffee. 

At today’s event, doors opened at 8:30 a.m. and attendees enjoyed breakfast burritos and fresh fruit from a local co-op and sipped on fresh local coffee. The main event began at 9:00 a.m., with an opening from CreativeMornings Sacramento host Rebecca Plumb. As always, she read the CreativeMornings Manifesto, which begins, “Everyone is creative,” and set the tone for the talk.

March’s theme, picked by the CreativeMornings Perth, Australia chapter, centered around water. Who better to speak to this than La Mission Por Vida Founder William Mendoza? Through his nonprofit organization, William works to bring clean water to developing countries and has impacted more than 1.5 million people globally.

William shared his story of addiction and how it led him to start the nonprofit. To William, “Water is hope, opportunity, progress, [and] education.” Through providing access to clean water, William believes he helps bring peace to communities.

The event wrapped up with Q+A from the audience. We left feeling inspired by William’s story and his work to improve the lives of people around the world. We’re proud to work with organizations and companies that share this same vision for social good—including fashion eCommerce site Olivela, which donates 20% of all its proceeds to support educating girls worldwide, and Cathay Pacific Airways, which was the first airline to invest in a biofuel company and has committed to reducing their net carbon emissions by 50% against 2005 levels by 2050.

Interested in learning more about CreativeMornings? Check out their website to find your local chapter, and maybe we’ll see you there!

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The credSac office closed. Check out our brand new office in SF.

Hear Us Roar: Happy International Women’s Day!

Stacey Boyd, CEO and Founder of Olivela | Milken Institute London Summit 2018

Joanne Chen, Partner, Foundation Capital | amoConf 2018

Caitlin Bartley, CEO, cred | SaaStr Annual 2019

Sarah McCrary, CEO, GasBuddy | Unacast Real World Talks 2018

Sree Menon, Senior Vice President of Strategy and Global Operations, Tophatter | TAP 2018

Rebecca Stone, Vice President of Marketing, LiveRamp | RampUp on the Road London 2018

Yamini Rangan, CCO, Dropbox | SaaStr Annual 2019

Happy International Women’s Day! Across the world, March 8 marks a global event for women and men to celebrate the “social, economic, cultural, and political achievements of women.”

Here at cred, we are proud to partner with a number of dynamic women speakers across industries to help share their stories, wisdom, and unique perspectives on what’s next in innovation and entrepreneurship. As a women-led company ourselves, cred recognizes the importance of having strong female leaders who are not afraid to rattle their industries and inspire movements for generations to come.

According to the 2018 Pew Research Center’s Data on Women Leaders study, only 4.8 percent of CEO positions at Fortune 500 companies were held by women. We hope to see this number grow over time as we continue to work with outstanding female leaders to give them a platform to broadcast their voice. (Related: credTen: Top Ten Conferences in Female Entrepreneurship)

Today, we celebrate the amazing women we see on the stage, in our office, and around the world.

See below for a sample of some of our amazing women speakers.

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Know a female founder whose voice should be amplified? Send them our way hello@credpr.com.

The Art & Science of Data at RampUp 2019

Last week, the cred events team pulled out all the stops at RampUp 2019 on Feb. 25-26 at the historic Fairmont Hotel here in San Francisco. LiveRamp’s flagship event kicks off a year of roadshows that will highlight the company’s presence around the country. This year, RampUp boasted 175 speakers reaching 2,500 attendees, making it one of the largest martech events in the country.

After a welcome reception on Feb. 24, the event transitioned into content the following morning with five pre-conference speaking tracks covering brands and agencies, B2B, data, technology, and TV. By the afternoon, RampUp was in full-swing with the main conference underway, featuring three tracks: Next-Generation Brand-Building, The Age of the Customer, Technology and Data Trends in Practice.

Across the two days, cred was thrilled to watch a few of our own speakers grace the stage. Ripple Senior Director of Audience Marketing Shanna Leonard kicked off the main conference content with a panel highlighting the shared practices between B2B and B2C marketers, while Strava Head of Communications Andrew Vontz chatted with Inc. SF Bureau Chief Jeff Bercovici about the challenges and opportunities of techlash and hyper-innovation. LiveRamp CMO Rebecca Stone moderated one of the most popular sessions addressing data integrity and transparency.

As the Fairmont buzzed with attendees, keynote speakers took the stage at the Masonic theater. This year’s keynotes featured brands such as Marketo, HP, Visa, Cars.com, McDonald’s, Quantcast, and Kimberly Clark, and we learned that customer centricity and utilization of the right data is top-of-mind for all of these marketers.

Going out with a bang, Oakland A’s Executive Vice President Billy Beane—and the subject of the best-selling book and Oscar-nominated movie Moneyball—gave the closing keynote and shared how he implemented a data-driven strategy at the Oakland A’s that has revolutionized their program and the entire baseball industry. The night came to a close with Billy signing books and baseballs at the RampUp closing reception and attendees celebrating at RampUp After Dark party at the Tonga Room.

Interested in attending a RampUp event near you? RampUp on the Road is kicking off the spring roadshow season with stops in Columbus, Atlanta, Seattle, Denver, and DC this spring. Follow RampUp here for more info.